Kathleen Mulcahy Email & Phone Number

Boston, MA, US

Washington DC

Directs and drives results-driven marketing and promotion strategies and campaigns to drive engagement and revenue for ASM’s portfolio of leading scientific journals and books.

Global

• Led team in working across functions to develop campaign strategy and themes, create compelling content, and guide marketing programs to drive demand and engagement with product portfolio
• Tracked, measured, and analyzed campaign results data and costs using Qlik, Adobe Analytics and Salesforce, to make informed marketing decisions that support business initiatives for increased ROI, marketing.
• Collaborated with cross-functional teams working in martech systems to devise campaign strategy and themes, create compelling content, and guide marketing programs to drive demand for the company's offerings
• Led operational improvements that streamline internal workflows and drive scalable growth
• Supported publishing and product development teams to attract new association publishing partners and develop go-to-market plans

Boston, MA

• Led team in managing strategic planning and campaign execution for a portfolio of print and online products reaching end users in a variety of disciplines
• Collaborated with society clients to develop and manage the budget for marketing programs that successfully increase engagement with content
• Directly managed global marketing managers; recruit and manage onboarding for new staff; organize cross-team strategy days; mentor colleagues across the department
• Grew community engagement on social media resulting in average increase in followers of 29% Twitter and Facebook over prior year
• Planned events, meetings, and speaking engagements achieving high attendee engagement at 90+ events
• Initiate market research to size markets, understand personas and user behavior and to identify new markets

Developed and maintained medical society relationships by serving as key marketing contact for day-to-day promotional activities and marketing collaboration.

Malden, MA

Malden, MA

Supported team in carrying out promotion plans for medical and science text and reference products; wrote and designed, advertisements, direct mail pieces, press releases, catalogues and retail merchandising items