Kathleen Mulcahy Email & Phone Number

Boston, Ma, Us

Washington Dc

Directs and drives results-driven marketing and promotion strategies and campaigns to drive engagement and revenue for ASM’s portfolio of leading scientific journals and books.

Global

• Led team in working across functions to develop campaign strategy and themes, create compelling content, and guide marketing programs to drive demand and engagement with product portfolio • Tracked, measured, and analyzed campaign results data and costs using Qlik, Adobe Analytics and Salesforce, to make informed marketing decisions that support business initiatives for increased ROI, marketing effectiveness, and profitability • Collaborated with cross-functional teams working in martech systems to devise campaign strategy and themes, create compelling content, and guide marketing programs to drive demand for the company's offerings• Led operational improvements that streamline internal workflows and drive scalable growth• Supported publishing and product development teams to attract new association publishing partners and develop go-to-market plans

Boston, Ma

• Led team in managing strategic planning and campaign execution for a portfolio of print and online products reaching end users in a variety of disciplines• Collaborated with society clients to develop and manage the budget for marketing programs that successfully increase engagement with content• Directly managed global marketing managers; recruit and manage onboarding for new staff; organize cross-team strategy days; mentor colleagues across the department • Grew community engagement on social media resulting in average increase in followers of 29% Twitter and Facebook over prior year• Planned events, meetings, and speaking engagements achieving high attendee engagement at 90+ events • Initiate market research to size markets, understand personas and user behavior and to identify new markets

Developed and maintained medical society relationships by serving as key marketing contact for day-to-day promotional activities and marketing collaboration.

Malden, Ma

Malden, Ma

Supported team in carrying out promotion plans for medical and science text and reference products; wrote and designed, advertisements, direct mail pieces, press releases, catalogues and retail merchandising items