Kassandra Muñoz Email & Phone Number

Fort Lauderdale, Florida

• Develop and implement effective strategies to drive product adoption that helps patients while driving revenue growth.
• Responsibilities include building and maintaining strong relationships with office physicians and office staff to increase product awareness and usage.
• Conduct product presentations and educational programs for physicians and office professionals to enhance their understanding of the benefits and appropriate use of pharmaceutical products
• Stay up-to-date with the latest industry trends, competitive landscape, and regulatory guidelines related to specialty prescription pharmaceuticals.
• Promote brands and or services via experiential marketing events; plan and host events
• Develop branding strategies, including social media and branded merchandise

Fort Lauderdale, FL To Melbourne, FL

• Promote specialty dermatology pharmaceuticals to dermatologists offices throughout the territory.
• Develop and implement effective strategies and tactics to drive product adoption that helps patients while driving revenue growth.
• Responsibilities include to build and maintain strong relationships with office physicians and office staff to increase product awareness and usage.
• Conduct product presentations and educational programs to physicians and office professionals to enhance their understanding of the benefits and appropriate use of dermatology pharmaceutical products. (Lunch and Learn.
• Stay up-to-date with the latest industry trends, competitive landscape, and regulatory guidelines related to specialty prescription pharmaceuticals.

Boca Raton, Florida, United States

Odyssey Elixir brand redesign Medxoom Healthcare AppBenezon Concierge Service (rebrand)The Center for Arts & Innovation branding Professional Landscape Architects

Fort Lauderdale, Florida, United States

Coconut Creek, Florida, United States

Fort Lauderdale, Florida

• Nissan Experiential Department - Multicultural -Nissan Presents: Juanes MPSA US Tour-Nissan’s Road to Innovation Tour with Latin Artist Karol G-LGBTQ: Pride Co-sponsorshipsIntegrated marketing and advertising for Chuck.
• Responsible for developing and presenting integrated advertising programs and creative strategies; act as a liaison between Client and Agency HQ
• Took active role in future planning and idea generation for clients, providing strategic input and formulating innovative solutions to existing marketing and advertising issues
• Participated in an atmosphere that demands a business-building approach to Client’s business
• Facilitated the development of appropriate creative that achieved desired messaging and builds brand equity while ensuring quality, timeliness, and cost efficiency

Miramar, FL

• Worked closely with Marketing and Airport Operations to define/document business requirements, test, and deploy website/web application enhancements and changes
• Led cross-functional teams to successfully implement website redesign and web application projects, enhancing user experience and increasing online sales.
• Fostered strong relationships between marketing, operations, IT and QA teams, improving communication and streamlining project workflows.
• Managed stakeholder relationships, ensuring alignment with business goals and compliance with DOT regulations.
• Optimized project timelines, achieving a 15% increase in marketing efficiency and implementation of programs.

Fort Lauderdale, FL

• Increased brand awareness and drove client consumer product trials (Bacardi and Miller Coors); annual budget of 160k-200k
• Recruited, trained and hired for Promotional Specialist Team
• Built and maintained strong relationships with clients, accounts, and distributors
• Collaborated with Client Services to define and implement campaign and product launch strategies
• Assessed promotion campaign effectiveness at regular intervals and adjusted strategies accordingly

Fort Lauderdale, FL

• Website product owner for 8-10 affiliate home services websites: Comcast, Verizon, DISH, CenturyLink, and TWC
• Introduced strategy to expand DISH online presence via social media resulting in a 15% increase in clickthrough rate (CTR)
• Oversaw all functional and visual aspects of client websites including client mandated changes/enhancements, compliance, branding strategy, customer experience, buy flows, and sales
• Assessed website performance via multiple analytics platforms; adjusted or developed new strategies accordingly
• Developed and lead execution of implementation strategies for all affiliate online promotions and sales
• Branding and social media content for DISH Network affiliate sites and landing pages (English, Spanish, Mobile)

Hollywood, FL

• Introduced the “Follow, Find and Watch” slogan
• Achieved 1000% increase of online audience in 5 months
• Increased effectiveness of online advertising and promotional materials (Twitter, Facebook, YouTube, FourSquare)
• Consistently met and surpassed social voice goals by 10-15% for new and existing customers
• Formulated and executed social media marketing strategies, English and Spanish markets, geared towards customer engagement and responsiveness
• Developed and implemented guidelines and social media best practices for merchandising and advertising staff

Master Of Business Administration (M.B.A.), Marketing

Relevant coursework: Social Media Marketing, Product & Brand Management, Strategic Marketing

Bachelor'S Degree, Psychology

Coursework focus: Behavioral Analysis