Kevin M. Wiggins Email & Phone Number

Philadelphia, Pa, Us

Laval, Quebec, Ca

Leading the development and execution of a comprehensive, integrated, cohesive communications strategy that builds and protects the company’s reputation, engages key internal and external stakeholders, and aligns the company’s global organization behind a common corporate narrative.

Working with select clients [Healthcare/Pharma/Life Sciences] on discreet corporate rebranding, internal communications/change management and reputation post product liability and litigation issues.• Create Issues/Crisis preparedness content/systems and process tools (digital and traditional)• Develop, unique and innovative digital strategies• Successful and established proactive reputation management execution and media pitching• Executive communications coaching• Successful implementation of key change management and employee engagement strategies

Bridgewater, New Jersey, Us

In this newly created role, I served as a key strategist, advisor and subject matter expert on all communications. Through the newly established communications role, I created policy and guidelines for managing external and internal communications, including digital and social media. Established coordination with the commercial function, putting in place marketing communications best practices, including third party/advocacy development and management. Established an issues/crisis communications process for mapping out and managing potential threats to the corporate reputation, etc.

Princeton, Nj, Us

As a newly created function and position, I drove internal alignment and developed a portfolio approach to support internal stakeholders. • Led executive communications (speaking engagements, proactive media, aligned internal, etc.)• Oversaw development of long-term, integrated strategic public relations/internal comms programs for all key products and operating companies … and roll up to corporate brand• Participated in cross-functional leadership team to realign digital assets and digital policy• Led Issues/Crisis mgt work stream • Managed community relations and CSR initiatives

Malvern, Pa, Us

Responsible for the creation and execution of all proactive corporate public relations programming to build awareness and appreciation for Endo’s businesses among its key audiences.In a newly created role, I realigned corporate communications infrastructure within the Corporate Affairs group, including policies and processes for all critical communications and communications vehicles. Created a sustainable reputation management program, including aligned internal culture change initiative, which led to the enterprise-wide rebranding of Endo (Endo Health Solutions in February 2012). Worked directly with senior management to provide communications counsel regarding all proactive and reactive corporate, M&A, business unit, product, issues/crisis and other related topics. • Led executive communications (speaking engagements, media, aligned internal, other)• Oversaw development and implementation of long-term, integrated strategic public relations/marketing comms/digital programs for all key products and operating companies. • Managed the creation and distribution of all external communications materials and vehicles/mediums (digital and traditional), including the corporate annual report, press releases, Q&As, statements, websites, social media and other content for use with the media, etc.• Managed corporate digital strategy and assets (intranet/web/extranet sites/social media platforms) • Served as corporate spokesperson • Guided Endo’s community relations program and philanthropy, including employee volunteerism efforts

Provided strategic counsel to Wyeth’s global affiliate Public Affairs network (45 ex-U.S. country affiliates in all geographies) on key business/communications issues, developed media relations strategies and developed and implemented “affiliate-specific” public relations and communications programs (internal/external). Managed geographic-based staff of three, and serve as dotted-line supervisor to 45 country public affairs leaders. Interface with therapeutic area-dedicated public relations staff regarding integration of public relations programs affecting the global affiliates. Drove regional executive media relations and digital strategies. Global representative on the corporate issues/crisis communications team. Key participant on internal communications leadership council; responsible for ensuring global program execution.• Created/launched Global Communicators Network: issues management algorithm and proactive comms programming• Established regional Corporate Communications functionality (Europe/Middle East, Africa, and Asia Pacific) to deliver on corporate brand, marketing communications, and third-party/advocacy strategies• Fostered relationships with key high-end media; established strong relationships with key business media in Europe … focus on London bureaus: Dow Jones, Reuters, Financial Times, Agence France Presse, Handlesblatt, FAZ, etc.

Midland, Michigan, Us

Managed a global communications staff of four and the activities of three global agencies. Responsible for planning, managing and implementing outcome-based communication strategies to appropriately impact Dow Corning’s external audiences, at the height of the companies Chp. 11 proceedings as a result of the massive product liability class action the company was facing. Directed all global media and public relations activities. Worked directly with the Office of the CEO and key management team executives to execute all corporate communication initiatives. • Developed, executed and managed communications around the highly contentious silicone breast implant issue and the company’s Chapter 11 process, which resulted in a 94 percent approval rating of the company’s Plan of Reorganization. • Designed and implemented department cost reduction, productivity and quality improvements saving more than $2 Million.• Developed global policies for strategic media management and third-party endorsement and logo use. • Developed global process, and a full suite of tactics, for managing corporate mergers and acquisitions.• Integrated and streamlined global financial communications process.• Planned strategies for revitalizing global foundation/contributions/community relations.