Kathy Yates work email
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Strategic Marketing professional experienced in applying a diverse set of Marketing skills in both wholesale and retail markets. Team leader who delivers profits through effective leadership, project management, customer and supplier alliances and solid business decisions. Exceptional presentation skills.Specialties: • Channel Marketing• Brand Management, including licensing• Product Management• Marketing Communications• Strategic Business Planning• Employee Development
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Director Of Customer Development - Wholesale FaucetsAmerican Standard Brands May 2009 - Oct 2010- Developed market segmentation strategies to help grow share in key market categories.- Partnered with Product Management, Sales and Manufacturing to address customer product requests and ensure customer satisfaction.- Created channel specific incentive programs to gain customer conversions and create brand loyalty.- Wrote and presented sales presentations which resulted in new wholesale customer business.
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Channel Marketing ManagerMoen Incorporated Sep 2005 - Feb 2009- Created strategic plans and managed program development for several key customer segments: Builders, Hospitality and Gaming, Plumbers, Multi-family, Architects and Interior Designers.- Led the marketing team to develop and execute marketing initiatives, growing awareness and customer loyalty. - Developed a direct mail campaign targeting a new customer segment, obtaining a 23% response rate, (significantly higher than the 2% industry average).- Collaborated with Sales to develop tools and programs to grow market share and improve sales force efficiencies.- Wrote and taught a Continuing Education Unit course on sustainability and green building. -
Group Product Manager, Wholesale ProductsMoen Incorporated Jan 2003 - Aug 2005- Managed and led a team of 9 Product Managers, successfully launcing 20 new products in 1 year. - Recommeded processes that reduced lead times getting to market.- Conducted interviews with national consumer and trade media, including television appearances, helping to drive brand awareness and launch new products.
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Group Product Manager, Kitchen Retail And Wholesale ProductsMoen Incorporated May 2000 - Jan 2003- Managed a $150 million category of products.- Led cross-functional teams with Marketing, Industrial Design, Marketing Communications and Sales, increasing product development efficiency.- Represented Marketing on the Style and Color Trend Team, assuring consumers' needs were met.
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Senior Product Manager - Brand ManagerMoen Incorporated Jan 1999 - Apr 2000- Managed a new brand of products, growing sales in big box retailers.- Introduced new Marketing tools to help grow brand awareness and sales, including: - Infomercials - E-marketing - Event marketing, utilizing nationwide demonstration vans - Sky Mall catalog - Direct on-line sales - Gift-with-purchase- Implemented an in-store selling program which generated $3 million in sales with Lowe's.
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Product ManagerAmerican Greetings Jul 1991 - Oct 1998- Supervised the company's largest Product Management staff (11 associates).- Negotiated and managed all product licensing contracts, obtaining usage rights to key characters. - Persuaded suppliers to lower prices, reducing product costs by 25%.- Reduced product returns 24% by convincing retailers to implement mark down programs.- Designed product and merchandising programs for mass retailers (Wal-Mart,Kmart and Target), and grocery stores, gaining additional floor space. -
Assistant Product ManagerAmerican Greetings Oct 1989 - Jul 1991- Obtained new customers as the Marketing member of the Executive Business Prospecting Team.
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Sales RepresentativeVf Corporation Apr 1985 - Oct 1989- Awarded "Best New Sales Person" -
Assistant BuyerMacy'S Sep 1981 - Mar 1985- Promoted from Assistant Corporate Buyer to Assistant Store Buyer after only 2 years.
Kathy Yates Skills
Kathy Yates Education Details
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Marketing -
Marketing
Frequently Asked Questions about Kathy Yates
What is Kathy Yates's role at the current company?
Kathy Yates's current role is Director of Customer Development at American Standard Brands.
What is Kathy Yates's email address?
Kathy Yates's email address is ky****@****oen.com
What is Kathy Yates's direct phone number?
Kathy Yates's direct phone number is +144096*****
What schools did Kathy Yates attend?
Kathy Yates attended Cleveland State University, Adelphi University.
What skills is Kathy Yates known for?
Kathy Yates has skills like Product Management, Channel Marketing, Marketing Communications, Strategic Planning, Licensing, Multi Channel Marketing, Brand Management, Program Management, Account Management, Crm, Retail, Strategy.
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