• Identified a gap in the market for instantly brewing ground coffee and solved it via product development (Drip coffee bags) • Headed offline and online sales resulting to 50+ premium offline counters and 6 online platforms with a revenue of 0.3mil INR/ month • Consistently grew website traffic by 15% monthly by implementing effective ad strategies • Improved conversions by 60% by introducing an industry first 7-day taste guarantee and setting up affiliates and influencers to establish brand trust • Managed vendors and sales partners

• Achieved 55% GMV growth and 100% growth in ad spends YOY for Fragrance by formulating strategic forecasts on inventory, visibility, marketing and exclusivity• Spearheaded margin negotiations with top brands, resulted in margin improvement by 7% during Big Billion Day Sale 2019 • Managed gold sellers and upcoming brands for makeup and grew the portfolio by 70% (pre-covid) by leveraging seller specific plans, seller education, onboarding brand led sellers and improving seller participation in offers (from 15% to 60%), • Spearheaded growth of “fassured” and “fulfilled by Flipkart” listings by 100% for the category which resulted to shorter delivery times, positive customer experience and improvement in GMV by 8% • Curbed fake products by formulating a logic to recognize and de-list fake products resulting to an improvement in customer experience• Changed market place focus towards brand-led sellers and regional brands and improved net new customers acquired, resulting a 10% a GMV growth • Leveraged market intelligence tools to plan buying and keep selection at par with competition • Over-delivered overall category inbound targets during big billion-day sale by 130% by solving operational issues at the warehouse

Accountable for acquiring, managing, and increasing Dell's share of wallet of high-value accounts in Mumbai through consultative selling, effective customer solutions and promoting compelling business opportunities.• Elevated account management by predicting potential competitive threats and outlining proactive solutions• Leveraged strategic planning at specific account level to penetrate key accounts.• Key value accounts reached 80% SOW in IT infra• Grew territory from average of 30-50K USD per quarter to above 1 Million USD per quarter• Improved business partner engagements that became key factor in territory growth

Responsible for retaining and managing Dell's key revenue contributing accounts. Managed clients located in Bangalore and Kerala.• Oversaw sales forecasting, goal setting and performance reporting for all accounts• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals• Working in coordination with cross-functional teams to ensure that customers have the best buying experience with Dell Technologies• Successfully grew run rate business by 30% from historical growth of 15%

Involved in conceptualizing the digital media plan for D&B’s publications & events and conducting various research for the same and development of a mobile application for D&B

Contributed in devising the logic of the Real-time order management system being incorporated into their online site and coordinated with the vendor for the same. Created test cases for responsive web design of shoppersstop.com. Conducted research on email marketing trends with the help of google analytics and other research papers.

Testing e-commerce website-‘shoppersstop.com’ on the Magento platform and evaluating ‘icatalog’ application for Home Stop