Content Strategist
Springfield, Missouri, United States
- Served as primary administrator of top-level university accounts on Facebook, Instagram, TikTok and Twitter- Crafted content that generated audience increases of 20,000+ on Twitter, 10,000+ on Facebook, 10,000+ on Instagram and 2,000+ on TikTok- Worked with videography and photography teams to brainstorm creative storytelling concepts that promoted the university- Wrote video script for "Onward, Upward" campaign kickoff video featuring alumnus and actor John Goodman- Assisted with digital marketing projects for campus clients- Served as the primary administrator for the office of strategic communication's website andnews blog- Assisted with media relations activities that included writing news releases, escorting mediamembers on campus and connecting reporters with expert sources on campus- Analyzed social media analytics and updated strategic content on MissouriState.edu websitesand blogs