Kassandra N. Aguilera Email & Phone Number

Los Angeles, CA, US

Focused on workforce development initiatives where we support businesses who are looking to develop pipelines for internships and full-time positions. We believe that talent is equally distributed, but opportunity is not. We collaborate with the City and County of LA, non-profits, and corporate partners to promote job growth in the LA Area and support.

• First Generation and Peer Mentoring
• Develop strategic plan and metrics for program that serves 41% of the student body
• Plan and execute workshops, and trainings for cohort of 90 students and 30 mentors in first-gen program
• Organize and create curriculum for college preparation conference serving 630+ middle school students
• Create handbook and trainings to support personal and professional development for students and staff

La Verne, CA

• Managed written and verbal communication between department chair, faculty, and university stakeholders
• Executed day-to-day operations for staff, faculty, and administrators in the College of Business
• Managed budget and funds for department use on events, meetings and conferences

Greater Los Angeles Area

• Identify, clip and flag newsworthy moments for NBC, MSNBC and breaking news events to other bureaus
• Edit video clips, write copy and schedule posts for social media (Facebook, Twitter, LinkedIn, and Instagram)
• Key role writing and planning content for International Women’s month
• Creates analytic reports for social media performance and evaluates trends of the 6.5M followers

Greater Los Angeles Area

• Developed Marketing Plan using Google Analytics to focus on growth strategies and marketing initiatives
• Wrote monthly articles and newsletters for contracted medium and small businesses to increase SEO
• Created content for social media to increase DigiSavvy’s visibility and called inquires of our services
• Effectively communicated status of current research, program development, and updates of business findings
• Organized weekly meetings with CEO to discuss progress, development strategies, and brainstorming ideas

Greater Los Angeles Area

• Create content such as blogs, newsletters, and social media posts.
• Stay active on DigiSavvy social network for Instagram, Facebook, Twitter, and LinkedIn.
• Interview past clients on their experience working with DigiSavvy team and how it has helped their business develop.
• Use Facebook, Instagram, and Twitter analytics to develop strategic marketing material to reach our target audience.

Greater Los Angeles Area

• Create ‘In the News’ newsletter featuring shows and talent in magazines, newspapers and digital platforms
• E! News social publishing on Instagram and Twitter, assist with online community engagement and analytics
• Flagging news stories to editorial, track press clips and research daily coverage for current shows
• Manage front desk incoming calls for head executives, file publicity material and assist head Coordinator
• Assist the E! People’s Choice Awards Rehearsal on video by giving full style mock interviews as stand-in talent

La Verne, CA

• Organized, planned and executed over 30 workshops and webinars for starting, financing and marketing business with an increase of 138% of attendance from the prior year
• Marketed events on Facebook, Eventbrite, LinkedIn and CRM by creating digital flyers and social posts
• Created “Business Representative Handbook” to train new business representatives on internal processes
• Cultivated relationships in-person and in other communication channels with 700 small to medium sized businesses, stakeholders, chambers, federal government officials, L.A. County representatives and university leaders
• Explored and uncovered the needs of businesses and provided a market research report to strategize their growth

Master Of Public Administration - Mpa

Bachelor’S Degree, Business Administration And Management