Kelli Bock Email & Phone Number

Murrieta, California, Us

• Drives partner marketing strategies for 43 partners across multiple brands in the dental/medical, veterinary, accounting, and legal industries including distributors, resellers, consolidators, state associations, and referral partners.• Manages all partner marketing initiatives including new partner and product launches, partner sales training and marketing collateral, email campaigns, webinars, social media, and events. • Launched 8 new partners in 2023, resulting in up to 52% partner audience adoption post-launch.• Ran 12 webinars to partner audiences in 2023, resulting in 357 registrants and 207 MQLs.• Works cross-functionally with internal teams to support the development and promotion of CE content with key opinion leaders.

Murrieta, California, Us

Responsible for crafting and executing corporate brand strategy for all corporate lines of business. Key initiatives included:• Annual State of Marketing Reports: End-to-end report creation including data analysis, copywriting, design, and promotion that resulted in the production of 246 MQLs.• Top of Funnel Webinars: Sourced KOL speakers, created presentation content, and managed promotion of 10 webinars generating 32 MQLs and $14,195 ACV.• Virtual Training Event: Planned and executed an interactive, virtual "Summer Camp" for prospects that delivered 61 MQLs, $71,190 ACV, and a 34.6 ROI.• Case Studies: Conducted client outreach, led interviews, filmed, edited, and wrote copy for video and written client case studies.• Earned Media: Wrote, pitched, and received placements for articles in leading industry publications including Dentistry Today, Dr. Bicuspid, and Dental Economics.• Grow Association Partners: Responsible for partner marketing strategy and execution that led to an increase in the number of partner client accounts by 32% and an increase in association partner revenue by 68% in 2022.

Murrieta, California, Us

Responsible for executing top-of-funnel brand initiatives to increase awareness for corporate lines of business in the dental/medical, veterinary, accounting, and legal industries. Core focuses included educational webinars, PR, media relations, social campaigns, and partnerships.

Upland, Ca, Us

Head of product marketing and brand marketing strategy, implementation, and development. Contributes to organizational growth and reputation through revenue-focused campaigns and ensures company brand message and tone are consistent across all online and offline channels.• Over $60,000 in annual revenue from Marketing Leads• Increased inbound leads by 120% year over year• 40 videos created and published in 2021• Organized 40 webinars with 1.6k registrants and 621 attendees in 2021

Upland, Ca, Us

Created, maintained, and tracked campaigns to generate revenue.• Created on-brand marketing materials focused on differentiation in a commoditized industry.• Grew our social media presence on LinkedIn, Facebook, Twitter, YouTube, and Google+.• Created email marketing campaigns and automations through Benchmark One and Constant Contact.• Managed website updates through Wordpress and creating ad hoc landing pages for specific marketing initiatives.• Wrote & edited weekly blog posts on a wide range of business, HR, and compliance topics.• Executed company-wide NPS program to track client satisfaction, drive online reviews, and generate referral leads.• Worked in Salesforce, Benchmark One, Constant Contact, Adobe InDesign, Canva, OpenShot, and Kapwing.

Established online presence on Google, Yelp, and social media channels, created and scheduled ongoing posts and activity, and built company website with e-commerce store.

Provided blog copywriting services and consulted on future marketing initiatives.

Established online presence on Google, Yelp, and social media channels. Provided consulting for future marketing initiatives.

Fullerton, Ca, Us

Provided assistance to international students from over 40 different countries; processed requests and drafted letters pertaining to enrollment, employment, insurance, visas, and traveling; and maintained a constant effort to exercise patience, professionalism, and cultural sensitivity in every interaction. • Raised awareness for programs by speaking at orientations and creating marketing materials.• Worked in a team to develop a tracking system to gather demographic data on the students we serve to create more targeted communications.• Curated an employee handbook with documentation for all office policies and procedures.

St Kilda, Victoria, Au

Collaborated with senior management team to identify and plan strategic and innovative brand extensions to form new licensing agreements and increase market share in the Australia & New Zealand region.• Analyzed market trends, consumer behavior, and buying patterns of key retailers.• Identified, planned, and pitched strategic brand extensions. • Developed creative marketing presentations and one-sheets aligned with company style guides and branding • Accurately and aesthetically communicated brand stories, presented new business opportunities, and provided ongoing performance updates.