- Managed manufacturing partners - product selection, cost, pricing and promotions.- Collaborated with team to curate the product offering on the website and in the catalog.- Responsible for gross margin on a monthly basis - inclusive of product cost, freight, promotional discounts and programs.

- Oversaw global branded direct-to-consumer business - Exclusive B2C sales channel within B2B company.- Managed multi-million annual media budget in North America and UK.- Managed media agencies for all direct response media - television and print.- Supported big box retail partnerships to secure and maintain the #1 category position online and in-store in the US (Nielsen 2015-2020).- Drove cost-per-acquisition down through strategic use of media and retail partnerships.- Worked directly with product management, supply chain, finance and sales leadership.- Collaborated with retail sales team for in-store channel including marketing programs for Walmart, Walgreens, CVS, HSN, regional grocery and distributors.- Worked with internal ecommerce team to grow Amazon sales and develop OTT media and PPC marketing programs.- Managed development B2C websites on Shopify platform.- Established 3P call center and fulfillment.- Responsible for external agency selection - media, marketing and product development.- Full P&L responsibility for all sales channels.

- Conceptualized and launched B2C and B2B eCommerce channels for full portfolio of healthcare products.- Developed lifestyle websites by diagnosis including video, clinical and peer-led content creation.- Oversaw social media creation and execution.- Developed and managed digital offerings for tradeshows and sales team.- Managed distributor and Amazon accounts to facilitate B2C website product fulfillment.- Had full P& L responsibility for eCommerce channel.

- Managed traditional marketing responsibilities to support sales - print and tradeshows.- Collaborated with purchasing to forecast and set goals with vendors for contracts and rebates to support marketing activities..- Hired and managed Product Managers.- Chaired the New Product Committee.

- Reported to CEO/Founder as a key member of the start-up team that conceptualized, built and launched SpinLife.com.- Developed relationships and contracts with key manufacturing partners to determine product offering, promotion and marketing partnerships.- Structured, staffed and managed the call center and customer service process.- Established pricing and product promotion schedule for the website.- Worked closely with marketing team to optimize paid advertising and email marketing.- Collaborated on print catalog for direct mail campaign.- Full P&L responsibility including gross margin through manufacturer contracts.

- Field sales rep for B2B mobility sales- Key accounts included home health care stores, pharmacies and hospital based providers