- Oversee Integrated Marketing departments across The Hollywood Reporter and Billboard, inclusive of print and digital properties. - Manage 9 person marketing team responsible for pre and post sale execution tactics servicing both consumer and entertainment businesses. - Played major role throughout 2016 in driving incremental revenues stemming from BAL industry

Beaulieu Vineyard, Chalone, Provenance, Hewitt, Uppercut

- Developed strategic marketing initiatives and through-the-line brand plans on 2MM case business; launched 2 innovations resulting in +4.5% volume growth- Owned CÎROC media budget and activities to deliver against plan including: asset trafficking, planning, cross-functional agency management, and new opportunities for existing consumer base and new recruit target. - Launched large-scale ATL/BTL marketing plans across biggest new flavor innovation that outperformed plan targets (+63%); executed ad campaign, developed in-store POS and consumer hook, incentive program, digital/social program leveraging premium content and experiential consumer experience to build brand awareness. - Brand lead across strategic partnerships with NBA, NYFW, and GRAMMYs; key member of negotiation team during multi-year deal structure; developed integrated programs leveraging partner equity, premium custom content creation, turnkey consumer hooks, influencer programs, on/off premise in-store programming, and media takeovers.

Developed new campaign programs under brand relaunch across 9MM case business; created commercially driven programs to develop targeted campaigns across ATL/BTL; achieved 100% Red and 85% Flavors distribution, increased volume +23% vs LY across 70% of Top 10 markets.

Managed budget and performance analysis across PAB category; delivered commercial tools and analysis across markets; worked to shape F13 GAME Plan. Managed brand campaigns for AfAm and Hispanic consumers across innovation launches, including branded reality show, Master of the Mix (Smirnoff)

Manage social media marketing for leading network

Reported to the AVP, managed and developed all aspects of strategic multicultural marketing plans on cross-category beverage portfolio, including: P&L, category growth, increasing system capabilities, project management, agency liaison, media, market research, and creative.

Developed concept, created business plan and managed strategy, operations, business development and public relations. Grew business by developing relationships with key influencers and partners, resulting in first year profitability.

Reported to National Sales Director, managed all sales and communications across 9 states and 4 channels, including: corporate retail, indirect, B2B and national retail. Assessed sell-thru, quality and brand messaging tactics of products.

Reported to National Sales Director, developed retail systems and processes to enable the distribution, sales and customer relationship management capabilities of the largest channel clients.