Linda King is a Angel Investor at Self-employed. She possess expertise in email marketing, crm, digital marketing, direct marketing, marketing and 18 more skills. Colleagues describe her as "Linda leaves an impressive and lasting legacy after working with us, notably building the marketing customer journey and the new company website completely from scratch. Linda has an extremely comprehensive knowledge of the CRM ecosystem, and is naturally analytical and makes considered judgements. She is not afraid to take on new challenges or learn new skillsets, and can always be relied upon to complete projects in a thorough and thoughtful manner. " and "We hired Linda at the beginning of a major CRM overhaul. She shaped and executed our plan, changing every element of our CRM from data storage and our single customer view, to switching email service providers and rebuilding templates. Her broad range of experience meant she could work directly with our Product Teams and hand in hand with our developers to build a totally bespoke CRM system. Linda is analytical, applying healthy scepticism to every change, and AB testing whenever to ensure every decision, design or workflow is optimal, before automating as much as possible. She assessed and redesigned every collection point and email touch point across our multiple different brands. She implemented reminder email routines, follow up email sequences and engaged with a design agency to redesign our templates within MailChimp and Sparkpost. We now collect far more addresses, and offer these users a better experience, which has translated directly to an improvement in our email revenues. I’m happy with the work Linda did for us as CRM Manager. Her changes continue to deliver value even after her departure. I have no doubt she will continue to excel in any role she chooses."