Samantha Tuttle Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

• Restructured Newell Brands creative and media agency model that included eliminating multi-million agency retainers, leading the RFP process, on-boarding seven agencies, updating billing processes, and implementing QBR meetings.• Co-led workstream to develop and document eCommerce Ways of Working between eMarketing and Brand Marketing teams to clarify roles and responsibilities, clean up budgeting processes, and foster transparency between functions.• Key member of cross-functional team that developed business case for the Hoboken Digital Content Studio expansion that included the analysis of internal vs. external agency output, investment to build in-house studio, and projected cost avoidance by 2022. The studio expansion opened in Q2 2020.• Serve as a central marketing partner between Brand Marketing, Digital Tech and eCommerce Production teams to deliver DASH and PIM Stibo system support including governance, training, and migrations.• Led the development and deployment of Newell’s first-ever Product Online Ratings & Reviews Playbook in partnership with CMI, Carelines, Quality, eMarketing, Digital Tech, eAnalytics, and Brand Marketing teams.• Deliver accurate agency fee reporting and media budget forecasting to Finance, Agency, and Marketing teams on a quarterly basis.• Manage vendor relations, contract renewals, and negotiations across all agencies of record. Contract types include NDAs, MSAs, SOWs, Influencer Agreements, and Spokesperson Agreements.• Serve as RAY Atlanta Chapter Community Pillar Co-Leader.

Atlanta, Ga, Us

• Launched eCommerce photography requirements for new product launches for retail.com across U.S. marketing teams in partnership with eCommerce Production resulting in standardized playbooks for all Business Units. • Coordinated the strategic planning, placement, and budget in advertising, including creative, production, and media. Controlled advertising creative delivery budget across eight Business Units in collaboration with marketing leadership. Implemented advertising production billing process supporting advertising production budget.• Developed and launched U.S. paid search strategy built around share of voice to drive awareness across nine priority brands. Partnered with agency to launch campaigns focusing on efficiency of cost per click and reallocating key word spend in real-time. • Developed and managed talent usage rights and renewal process for creative assets (TV, OLV, Print). Prioritized key talent needs according to asset usage, negotiated with agencies on cost, and implemented annual approval process. • Designed integrated marketing and communication brief to deliver seamless integrated campaign across consumer touch points.• Created and presented advertising training on an accelerated project timeline to 150+ team members globally that built stronger marketing capabilities across the organization.

Atlanta, Ga, Us

• Created and implemented commercialization guide encompassing 130+ assets for all Writing brand innovation projects in collaboration with five cross-functional teams. Executed commercialization trainings across Writing teams – 100 attendees. • Managed the relationship between Brand Marketing teams and Design team for innovation photography by tracking budgets, vendors, and timing of asset completion for 13 U.S. innovation projects.• Managed the accuracy and timeliness of monthly Writing innovation project submissions (80+) in collaboration with Brand Marketing teams using Planview and Market Logic systems.• Optimized purchase order request and creation process to take less than 30% of the average workday. Partnered with Finance to track and reconcile expenses.

Atlanta, Ga, Us

Warbird Consulting Partners, LLC is a professional services firm that offers customized, value-driven accounting and strategic finance consulting services combined with highly-experienced resources. Warbird's practices include Advisory, Healthcare, and Government. • Project manager for a six-month company-wide rebranding project to better reflect Warbird’s high quality offerings. Project included a new logo, color scheme, tagline and messaging, rebranded website, professional templates and sell sheets• Partner with senior management and sales team to develop and implement marketing strategies that included sell sheets, social media, advertising, content creation and email marketing campaigns across three divisions that were attributed to driving growth• Partner with sales teams to conduct market research to explore new service offerings, determine market size in new service segments and go-to market strategies • Prepare and manage annual marketing budget • Create lead-generating media plans including webinars and white papers for the healthcare division• Design and edit sales and recruiting collateral using Adobe InDesign• Create presentation and proposal templates for sales team and internal communications • Manage company website development and maintenance in partnership with outside vendor• Manage media placements and design print and web advertisements • Write and publish client case studies and testimonials which are used as a marketing tool• Write and edit industry related articles for healthcare newsletter and blog distribution• Write and edit press releases for significant internal announcements • Designed first-ever monthly company internal newsletter using Adobe InDesign • Assist senior management in preparing Request for Proposals (RFP) • Responsible for developing and maintaining social media strategy and monthly content schedule for LinkedIn, Twitter and Facebook

Atlanta, Ga, Us

- Worked with Practice Leaders and Senior Management to develop and implement marketing strategies that includes marketing material, social media, advertising, content creation and email marketing- Designed and edit marketing sales material for all Practices using Adobe InDesign- Created presentation and proposal templates in PowerPoint and Word formats for company-wide use- Managed company website organization and design with outside vendor- Assisted with proposal and RFP editing and formatting- Created and implemented social media strategy on LinkedIn, Twitter and Facebook- Managed and designed first-ever company internal newsletter using Adobe InDesign

Chattanooga, Tennessee, Us

•Designed and edited College of Business website weekly•Implemented College of Business social media strategy•Assisted with planning and managing all COB sponsored events ranging from 20-600 attendees•Designed and updated promotional materials•Responsible for administrative tasks in External Affairs Office

•Assisted Email Marketing, SEM and Media Planning teams with 2012 research and planning•Presented findings from research to Email team and suggested improvements on current client email campaigns•Conducted monthly search query reports and ad word analysis with PPC team•Assisted with client media proposals, marketing mix budgets and client competitive research to lower current price of client’s product

Rome, Georgia, Us

•Acted as primary marketing contact while Marketing Director was on temporary leave•Accountable for all e-mail blasts, website content, and updating all social media outlets•Planned and directed financial literacy events outside of the credit union•Designed and ordered all print and online material for future campaigns that are on track with the 2011 marketing plan

Rome, Ga., Us

•Designed all professional posters, t-shirts, promotional items, and other mass produced marketing items•Accountable for all social media updating, Facebook, Twitter, and mass e-mails to the student body•Responsible for volunteer recruitment and making administrative decisions as a member of the Executive Board

Atlanta, Georgia, Us

•Created media plans for specific performances for the Centre and contacted media outlets •Assisted with activities for Gas South’s Broadway Series Open House Event•Assisted with design of Hensley Shuler Awards website •Responsible for updating Facebook page

Rome, Ga., Us

•First Co-Chair to create, plan, and direct 7 student events to support awareness, gratitude, and giving for the Firsthand4You philanthropy program•Assessed each annual themed week for the program•Identified quantitative ways of measurement and report program’s success

Mba, Business, Concentration In Marketing

Bachelor Of Science, Business And Public Relations