Managed a team of 8 Account Executives that sell streaming television along with other digital products and local TV. Responsible for being the expert in all digital products and evolving trends. Primary negotiator for the TV station for all digital business. Coached AE’s to be more effective Hunters while at same time, grow existing clients through delivery of excellent customer service. Organized order execution processes for efficiency and to minimize errors. Ultimately growing revenue by 57% and building a level of trust in the product and the leadership team.

Hunter: Primarily focused on growing revenue for WCVB.com and Hearst Programmatic Network through cold calling, lead generation, needs analysis and problem solving. Maintained and grew existing accounts via detailed report reviews, new campaign concepts, and education. Provided training and guidance to TV Account Executives.

Print and Internet Advertising Consultant.