Funded by the H&M Foundation, the PRIDE project (Pathway to Respect, Identity, Dignity and Empowerment) seeks to shift the way general populations in Bengaluru think about where their waste goes, and the role waste pickers play in the circular economy, ensuring that others do not drown in their own waste. As the Head of Project, I have overall accountability to manage and deliver a range of activities within the project to agreed strategy, objectives, timelines and budgets.

I engage with the Department of Drinking Water and Sanitation (DDWS), Government of India to implement and scale up a mobile IVR-based training service for 'Swachhagrahis' (DDWS's village level cadre on sanitation). As a pilot I led the implementation of the mobile service across five districts in four states of India, training and supporting the state and district Government officials in the roll out process. I also supervised the development and production of mobile course content and branding. The uptake of the mobile service in the pilot was higher than the targets set. The mobile service was selected by DDWS to showcase to the Hon'ble Prime Minister of India on the occasion of Swachh Bharat Diwas 2019. As a project lead, I managed and delivered the #FlushKeBaad social media campaign for awareness and engagement on urban sanitation, first of its kind in the country. #FlushKeBaad won Silver in Best in Social Media Engagement at South Asia Digital Media Awards 2019 and a Silver in Best Public Awareness Campaign at Exchange4Media awards 2019.

I was assigned to a USAID funded project to tackle Gender Based Violence and responsible for 1) Preparing a two year action plan of the project for working with Department of Women and Child Development (DWCD), Government of Haryana to pilot system based approaches for tackling gender based violence. 2) Planning the project's awareness campaigns on digital platforms and developed a strategy for leveraging social media and existing digital platforms of other NGOs. The digital activities did not take off due to change in program focus of the donor.Received PSI's Pearl Award for significant contribution by an individual to a project.

I was assigned to a USAID funded project focused on increasing efforts to control TB through innovative policies and new strategies and raises awareness and domestic resources to end TB in India. I helped in organizing high value and exclusive events with Media, Parliamentarians, Government, Academics and Donors. I created and managed the project's presence on Twitter, implementing ideas to engage with Government, donors, media and influencers (Amitabh Bachchan, Dr. Naresh Trehan, Members of Parliament etc). I supported in development of content and marketing materials for the project.I managed the procurement, selection, cost negotiations and contracting of creative agencies, digital agencies, PR agencies and various vendors for production of content.

I was assigned to the USAID funded Improving Healthy Behaviors Program (IHBP), the objectives of which were to build capacity of Ministry of Health and Family Welfare (MoHFW) at all levels to design, execute and evaluate strategic communication programs on behavior change. The project focus was on four thematic areas — family planning and reproductive health; adolescent health, Tuberculosis; HIV/AIDS; and maternal and child health. As part of the ICT portfolio,a) I led the implementation of 'Heroes in White', a social media campaign for the National AIDS Control Organization (NACO) to engage doctors to tackle stigma and discrimination faced by HIV+ people at hospitals. In 5 weeks, the campaign website had 22,000 unique visitors, 2000+ registrations and 30,000 likes on the Facebook page. b) I helped in content development of '9 minutes'. a JAVA based game to educate users on do's and don'ts during pregnancy. c) I helped in setting up 'India HIV Online' for NACO, a digital repository of all communication materials on HIV.d) I led the design and pilot of a 30 minute IVR based refresher training on new Government guidelines on family planning.As part of the SBCC portfolio,a) I helped in development of strategy, design and production of 360 degree campaign outputs like TV commercials, music videos, radio spots, OOH, digital contentb) I helped in procurement of creative, digital, PR and production agencies as and when required along with end to end vendor managementc) I helped in knowledge management viz. annual work plans, progress reports and maintaining repository of campaign outputsd) I helped in training and orientation of state and district Government officials for implementing the SBCC campaigns designed by the project

I was partly assigned to the BMGF funded Shaping Demand and Practices (SDP) project on Maternal and Child Health in Bihar and; partly to PSI funded project on raising awareness about testing for Tuberculosis. For the BMGF funded SDP project,a) I managed the UX Testing of three m-Health services 'Mobile Academy', 'Mobile Kunji' and 'Kilkari'. b) I supported the product development teams with insights from the field. c) I provided quantitative and qualitative research support to the project as required.d) I helped in creating reports, presentations and other knowledge products.For the PSI funded TB campaign,a) I supported the team in delivery of all campaign outputs viz. TV spots, radio spots, radio long format, outdoor (hoarding, poster), toolkit for health workers.b) I end to end managed the launch event of the Bulgam Bhai 360 degree campaign.c) Working with a PR agency, I managed the coverage of the campaign launch event in media (electronic, print and online)d) I provided quantitative and qualitative research support to the project as requirede) I helped in creating reports, presentations and other knowledge products.

Employed with the Social Research Institute (SRI) of IMRB International, a leading market research agency of India. Primary responsibilities were - A) Research Design and Tool development - Understanding expectations of the client from the research in terms of data to be captured, proposing the research methodology (qualitative, quantitative, desk review or mixed), developing questionnaires and various analysis models for the research data.B) Proposal writing - Response to the RFP (request for proposal) documents released or individual brief provided with detailed research methodology and budget.C) Training and Supervision - Field personnel (investigators, moderators, team leaders) trained for all research projects assigned, monitoring of field team progress through field visits and remote mechanismsD) Data Analysis - Develop analysis models and formats for the data captured, briefing and coordination with analysts assigned to the researchE) Presentations and Reports: Prepare presentations and reports to be shared with client, Presenting research findings to client, address client feedback on documents sharedF) Inter-department coordination: Liaising with internal teams (field office, analysis department, third party vendors for smooth closure of projectsSome of the client organizations that I was assigned to - Accenture Consulting- Abt Associates- Public Health Foundation of India (PHFI) - Population Services International (PSI)- The Abdul Latif Jameel Poverty Action Lab (J-PAL) - World Bank