Kelley Nolan Email & Phone Number

Canandaigua, New York, United States

Rochester, New York, United States

• Supervise and lead a team of 5 data managers in deploying over 60k purchased media plans for a Fortune 50 financial services client.
• Oversee the media agency's Software as a Service (SaaS) e-commerce platform, which productizes media planning and buying services.
• Orchestrate the full project lifecycle for the product's development, including defining complex business needs and dependencies, allocating resources, planning implementation, facilitating user acceptance testing, and.
• Collaborated with senior team members to identify and evaluate new media channels, refine targeting and messaging, and optimize the overall customer journey, resulting in a record-breaking number of orders.
• Microsoft Office Suite: Word, Excel, PowerPoint, Outlook, OneDrive, OneNote, Teams, Visio
• Project Management & Collaboration: Wrike, DoneDone, Slack, Jira, Confluence, Zoom

Rochester, New York, United States

• Subject matter expert in software development planning and implementation of new features for a custom.Net application, serving 15k customers.
• Partnered with software developers, effectively communicating functional needs and performing user acceptance testing to guarantee top-notch solutions.
• Streamlined software needs triage and scheduled over 100 transformation efforts into sprint cycles, maintaining Agile workflow and release cycle.
• Collaborated with cross-functional teams, including integrated marketing, media channel execution, and account service, to develop holistic media strategies that aligned with business goals and exceeded key performance.
• Microsoft Office Suite: Word, Excel, PowerPoint, Outlook, OneDrive, OneNote, Teams, Visio
• Project Management & Collaboration: Wrike, DoneDone, Asana, Slack, Zoom

• Collaborated with stakeholders to analyze business challenges, and worked with software engineering team to gather requirements, test new applications, and implement new software solutions to address those challenges.
• Spearheaded the design and development of reporting, templates, and self-service solutions to facilitate high volume marketing planning, media buy execution, billing, and customer service for a Fortune 50 financial.
• Functioned as strategic partner by dispensing consultation to internal stakeholders on proper campaign set-up, tagging, and the use of technologies to meet client needs.Top Technologies Used:
• Microsoft Office Suite: Word, Excel, PowerPoint, Outlook, Access, Power BI, OneDrive, OneNote, Teams, Visio
• Project Management & Collaboration: Wrike, DoneDone, Slack, Zoom
• Business Management Systems: Netsuite, Paylocity

Rochester, New York Area

• Managed cross-functional teams including account service, media, operations, and creative/production to project manage over 12,000 integrated marketing campaigns from plan to payment.
• Oversaw and executed regular data transformation, quality checks, and process improvements to efficiently administer multiple platforms and integrate data into agency software.
• Evaluated and quantified campaign performance against KPIs by developing and maintaining scheduled and ad hoc reports using Excel, Power BI, and SQL.Top Technologies Used:
• Microsoft Office Suite: Word, Excel, PowerPoint, Outlook, Access, Power BI, OneDrive, OneNote, Teams, Visio
• Project Management & Collaboration: Wrike, DoneDone, Slack, Zoom
• Business Management Systems: Netsuite, Paylocity

Rochester, New York Area

• Acted as liaison between media vendors and the agency; representing best-in-class communication, fairness, and positioning the agency as a detailed steward for the client and budget.
• Oversaw all elements of a $3M outdoor media offering from strategizing specific locations for 19k clients to contracting individual billboard locations.
• Closely collaborated and communicated directly with over 100 clients on local inventory availability and recommendations for maximizing outdoor placements.Top Technologies Used:
• Microsoft Office Suite: Word, Excel, PowerPoint, Outlook
• Research Software: MRI, Scarborough, Simmons, Nielsen, Kantar, SQAD, PrecisionTrak
• Media Buying Platforms: Strata/SBMS, MediaOcean/Prisma

Rochester, New York Area

• Conducted in-depth market research, analyzed market intelligence, and performed pricing exercises to contribute significantly to media initiatives for a Fortune 500 telecommunications client.
• Developed and executed media plans that met campaign objectives while staying within budget constraints.
• Collaborated closely with account teams to build target audience profiles that optimized the effectiveness of $450k in quarterly media spend.Top Technologies Used:
• Microsoft Office Suite: Word, Excel, PowerPoint, Outlook
• Research Software: MRI, Scarborough, Simmons, Nielsen, Kantar, SQAD, PrecisionTrak
• Media Buying Platforms: Strata/SBMS, MediaOcean/Prisma

Rochester, New York Area

• Operated in a pivotal capacity by owning client relationships and securing resources to execute direct response marketing plans across 15 markets for national telecommunications client.
• Showcased success by developing a reputation as lead account team member through the successful “turnaround” of a challenging client relationship.
• Led the creation and development of account forecasts and carried out the administration of multiple budget streams.Top Technologies Used:
• Microsoft Office Suite: Word, Excel, PowerPoint, Outlook
• Project Management & Collaboration: iMeetCentral, Basecamp, Asana
• Business Management Systems: Advantage

Rochester, New York Area

• Devised and executed strategic media plans that resulted in a 20% increase in call volume from a direct mail campaign, by conducting thorough research and presenting clients with intelligent media opportunities.
• Analyzed and organized large sets of media reporting data on a weekly basis to create insightful campaign performance reports that informed overall strategy.
• Presented complex financial information, including revenue projections and profitability, to the agency CFO in a clear and concise manner.Top Technologies Used:
• Microsoft Office Suite: Word, Excel, PowerPoint, Outlook
• Project Management & Collaboration: iMeetCentral, Basecamp, Asana
• Business Management Systems: Advantage

Rochester, New York Area

• Served as a liaison between agency teams and clients, providing regular updates on the design, development, and delivery of over 1,000 pieces of marketing materials.
• Orchestrated the effective introduction of QA measures into traffic processes to achieve savings of $80k annually.
• Analyzed internal processes and implemented improvements to create efficiency, save time, reduce errors, and increase work quality, resulting in savings of nearly 100 hours in Q2 2012.Top Technologies Used:
• Microsoft Office Suite: Word, Excel, PowerPoint, Outlook
• Project Management & Collaboration: iMeetCentral, Basecamp, Asana
• Business Management Systems: Advantage

Rochester, New York Area

• Provided media placement support for a national telecommunications client, including campaign planning and execution, creative trafficking, vendor relationship management, and invoice processing/reconciliation.
• Created and reconciled media placement orders for 20+ markets, ensuring payment deadlines were met across digital and traditional media tactics.
• Conducted quality checks on all marketing materials, ensuring accuracy and adherence to project requirements, client guidelines, and government regulations.Top Technologies Used:
• Microsoft Office Suite: Word, Excel, PowerPoint, Outlook
• Project Management & Collaboration: iMeetCentral, Basecamp, Asana
• Business Management Systems: Advantage

Rochester, New York Area

• Planned and executed training programs for athletes of all levels, focusing on skill development, technique, and safety.

Rochester, New York Area

• Established and grew company's social media presence, resulting in a leading trade publication featuring the company's leadership in social media content.
• Designed and distributed promotional flyers that drove attendance to local manufacturing sales events.
• Responded to customer sales inquiries over email and phone, providing accurate information and addressing concerns in a timely and professional matterTop Technologies Used:
• Microsoft Office Suite: Word, PowerPoint, Outlook
• CRM Technologies: Salesforce, SalesGenie
• Graphic Design: Adobe InDesign, Adobe Photoshop, Canva

Rochester, New York Area

• Assisted in the creation of marketing materials, including flyers, brochures, and email newsletters.

Rochester, New York Area

• Assisted in the development and implementation of communications strategies for internal and external audiences.

Rochester, New York Area

• Collaborated with the marketing team to develop and execute marketing campaigns to increase brand awareness and drive sales.

Rochester, New York Area

• Developed and maintained detailed project status reports and communicated project updates to internal stakeholders.

Bachelor'S Degree, Communication/Journalism, 3.98

Dean’s list, December 2009 - May 2011 Dean’s List Year-Long Academic Achievement Award, September 2010

Associate'S Degree, Liberal Arts, 4.0

Activities and Societies: Phi Theta KappaAcademic Achievement Award, May 2009 Dean’s List, December 2008 - May 2009