ABOUT BOB: Bob Knorpp has consistently created measurable and profitable successes for brands such as Visa, Mars, Capital One, and Novartis, driving strategy, creative and monitoring of campaigns. He is driven by a solid foundation in direct response which has colored his work in digital, branding, and social. It has given him the necessary tools to build effective marketing operations from the ground up, as well as lead existing organizations to greater success. Notable achievements include:*The relaunch planning and execution of a pet treat brand for Mars after severe negative press, leading to a return to dominance in the premium treat category*Led the Visa global team in redefining their social voice around the world, establishing the baseline for a relaunch of the Visa social media effort worldwide*Guided the transmedia planning for the wildly successful launch of American Horror Story on the FX network*Spearheaded the US launch of Novartis' METACAM pain management product in the US, going from zero to third in the market in just six monthsBob is a noted leader in the marketing and advertising industry. He is an adjunct professor at NYU, speaks at many top marketing events, is an on-air guest for television news programs, and is a regular contributor to Ad Age on the subjects of brand value, social marketing, and digital accountability. Bob also hosts the most recognized advertising podcast in the ad industry, engaging weekly with many of the top names in the business today.ABOUT THE BEANCAST: This weekly roundtable discussion show reaches as many as 100,000 professionals each year and has become the definitive discussion on the advertising, marketing, and adtech spaces. To advertise, visit www.TheBeanCast.com for more information.Call Bob at 336-549-0938.Specialties: Entertainment, Financial, Pharmaceutical, Healthcare, Home Electronics, Packaged Goods, Manufacturing, Consumer Product Launches, B2B, Interactive Planning, Marketing Consultation