Kathryn Pierce Email & Phone Number

Saint Paul, Mn, Us

New Brighton, Minnesota, United States

Led digital content strategies for eCommerce in collaboration with internal and external teams for social media, email marketing automation, SEO, website, video and paid advertising. - Digital Content Strategy — As the subject matter expert on the team, refreshed educational resources on the DTC brand website, ensuring accurate product and industry-based knowledge and identifying placement of in-line product ads to move traffic further down the funnel. This effort led to an 87% increase in organic traffic to the site. - User Experience — Developed a comprehensive user experience framework for sending a free test strip to potential customers. The strategy included awareness, web development, logistics, email marketing, print mailer, CTA, conversion tactics and KPIs. Executed design for the branded print mailer using Adobe InDesign (3-panel brochure and envelope). - Marketplace Management — Supported and executed digital content initiatives across retail marketplaces: Amazon (1P and 3P), Home Depot, Lowe’s, Walmart, etc. Nurtured relationships with vendor partners.- Email Marketing — Regularly optimized existing marketing automation campaigns using best practices and A/B testing. Introduced a list of 28,000 Whirlpool brand cold contacts to our DTC brand through a broadcast send. We were able to re-engage 33% with a 5.5% CTR, and cleanse our contact list. - User-Generated Content — Used Bazaarvoice to collect and display reviews across our retail network; led quarterly business reviews with cross-functional teams; regularly prioritized and implemented best-practices to increase review volume. - Social Media Strategy — Worked closely with internal and external teams to develop and execute social content strategies, and manage customer engagement on multiple brand accounts (TikTok, Instagram, Facebook and YouTube).

Drove retail and wholesale growth in collaboration with sales, cross-functional teams and outside agencies to bring EcoWater solutions into the market through packaging, POP, promotions, digital content, email marketing, social media and paid advertising. - Project Management — In 2020, led marketing execution of a Home Depot product line review under the Rheem brand. Prepared concepts for packaging, in-store POP and display, sales literature, a branded website, three digital shopping tools and videos with the team; led logistical execution. Won the Home Depot business ($32M win) and 3 other retailer line reviews in 2020. - Digital Strategy — Adapted to pandemic-related buying changes through new digital experiences. Implemented QR Codes in store to bring users to digital shopping tools while they are in aisle ready to make a purchase decision. In one year, had 31,000 scans on our QR codes, attributing to 8% of all referral traffic to our brand website. - Product Development — Managed the launch of a 26 SKU product line licensed under Brita. Collaborated with Brita and internal stakeholders during the product launch. Provided informational training for our customer experience team at launch.- Collaboration — In 2020, created a project tracker using Google Sheets to manage the update of hundreds of pieces of packaging when our Doing Business As name changed. All key players collaborated within this document to easily track our progress.- Video Marketing — Led storyboarding, scripting, talent discovery, day-of coordination and post-production approvals to create a product installation video in collaboration with our agency partner. Familiar with providing direction and approvals on all parts of the video process. - Graphic Design — Designed product packaging, sales literature and other retail assets for multiples brands using Adobe InDesign and Illustrator. Worked with print and display vendors to manage cost, logistics, and a quality end result.

Quickly gained and leveraged product knowledge of multiple retail brands to lead content development across social and websites.- Product Marketing — Performed content audits for product detail pages on Amazon and Lowes websites. Utilized gained product knowledge to update messaging and assets across A+ content, imagery, titles, descriptions and bullets, highlighting key product features, competitive advantages and technical specifications.- Website Development — Developed product and industry content for brand-facing website (WordPress). Revitalized website design and layout, and crafted product copy and marketing imagery with little direction from team.- Social Media Marketing — Utilized Facebook for brand awareness, posting educational, product-related content to engage and drive users to our website, and used paid social levers to expand our reach and following.

- Served as an administrative assistant creating/organizing new company branded signage, labels, checklists, training materials, etc. as needed- Created and facilitated team trainings; trained new employees, new student managers, and new office assistants; led new students through orientation, etc. - Provided customers with consistent and efficient service ensuring quality, attractive, and wholesome food in clean, comfortable surroundings- Supervised student employees (5-10 regularly) to ensure efficient work, proper work methods, sanitary food handling techniques, positive customer service, and job completion

- Brainstormed, developed, conducted, and analyzed a usability study of the Office of International Education website - Worked closely with the UW-Stout website team to generate and improve website content for their international students- Generated digital and printable communication materials

- Generate excellent written content for various clients under strict guidelines- Ensure articles are written with proper grammar, spelling, and punctuation- Complete articles within given deadline

Eau Claire, Wisconsin Area

- Implement company written CMS tools into client websites using PHP - Convert existing client websites to mobile using adaptive design- Update/Maintain client websites as needed- Maintain FNI social media accounts using Hootsuite- Create miscellaneous hard-coded designs such as eNewsletters and email signatures

- Worked closely and cooperatively with full-time staff to complete assigned projects- Efficiently stuffed and sent mail to potential and current Gateway students- Verified high school transcripts, functional ability forms, residency forms, criminal background checks, background disclosure forms, program applications, etc. for completeness and correctness. - Linked admissions forms to the correct student’s profile using Image Now and Datatel software. - Managed content from sent-out surveys using Microsoft Excel. - Completed all other duties as needed