Johannes Knierzinger Email & Phone Number

Wien / Linz

Unsere Vision ist es, Bildung und Medienkompetenz als untrennbare Bestandteile einer zukunftsweisenden Schulausbildung zu etablieren und Schülerinnen und Schüler dazu zu befähigen, ihre Potenziale in einer digitalen Welt voll auszuschöpfen.Projekte: Medienfuehrerschein.at

Straßburg, Großer Osten, Frankreich

Evaluator and rapporteur of the committee of experts on journalism projects

Österreich

Lecturer for teacher- and parent training on the topics of media competence and artificial intelligence in educationTeacher for media literacy for „Bildungsdirektion OÖ“ (Directorate of Education)MDM Regional Support for „Bildungsdirektion OÖ“ (Directorate of Education)Giving talks, key-notes and panel discussions on - Attention-as-a-service, habit creation and attention management, artificial intelligence in media and education, platform economy and subscription business, algorithmic news-distribution@ Medientage München, Readmagine Madrid, e-education, Web Summit, various summits and company keynotesMember of International Association for Media EducationMedia activist „Never blog for free“

- Leading and managing marketing resources with a focus on increasing the sales lost after the brand relaunch in 2013- Conception and launch of new brands (e.g. true chicken, Wirtzhaus, Pommes.Kitchen)- Overall responsibility for all marketing and online agendas- Budget responsibility- Development and implementation of sales-oriented marketing campaigns including monitoring and reporting- Further development and implementation of all communication channels (digital, POS & print) and the customer club- Staff planning- Marketing Controlling

Linz, Oberösterreich, Österreich

Focus on media and foodBusiness Developer / Interims Manager / Independent Consultant / Co-FounderMy mission: launching products and new businesses, business development, marketing strategy, innovation management and sales planning, co-development of new restaurants, data and business model analysis, digitization projects for media houses, media campaigningReferences:- Puls4Pro7Sat1ATV- Oberösterreichische Nachrichten- Regionalmedien Austria- Tips Zeitungs GmbH & Co KG- T-Systems International GmbH- ÖGK- ISG Personalmanagement GmbH- Burgerista- Schnitzelhaus- Limes Security GmbH- Österreichische Hoteliervereinigung- various Hotels, Restaurants and Media-Start-Ups

- Working closely with central marketing and performance team regarding marketing focus in DACHStrategic Marketing Development based on CRM Data- Development of new B2B projects incl. business development with focus in news- Acquiring and setting up new marketing channels e.g. programmatic (adform), advertorials, TikTok,... and handing over to responsible teams incl. trainings- Execution and implementation of DACH strategy together with global performance marketing and regional partner-team incl. planning, development, monitoring and reporting- Strategic and operational support with media buying in DACH- Meet and acquire new clients, expanding the business portfolio and develop partnerships with Key Accounts in DACH- Managing Deals with Media-Partners, Affiliates and together with Partner Management also Key Accounts from B2B

Linz

- Partner Relations Management with senior media managers worldwide as well as independent establishment, expansion and administration of an international partner media network- Management of marketing and communication teams and resources- Spokesperson and interview partner for Newsadoo as well as speaker at various media events worldwide- Development and launch of a European news eco-system with leading media houses and product development- Conception, launch and implementation of a branding and growth marketing strategy as well as continuous analysis and optimization of innovative marketing and communication activities based on market observation and competition analyzes- Close cooperation with internal departments (sales, product management, design, etc.) as well as contacts for external service providers and agencies

Linz

Founder and "Chief Everything Officer" for a start-up with the mission to make liveblogging simpler and faster...

- Management of the online media- Strategic media orientation and product development for sales, including implementation and training of sales, overall responsibility for the content of all online communication channels, support of the user community, internal and external 1st and 2nd level support, management of the 4-person online team- Project Management- "Tipsler": Building a reader-reporter community for online and print as a content source and basis for image campaigns- "Tips Online-Verlag": Establishing new distribution channels for the books in the Tips publishing house through e-books

- Sales Development incl. development of vertical sales solutions and vertical customer segmentation, campaigning, cross- and up-selling, conception of customer loyalty measures, close cooperation with sales divisions- Input provider on online marketing topics- Process optimization, strategic planning and development, participation in budget planning- Reporting, data and topic preparation as well as project realization for the management and the holding, including international project manager for "Oracle Sales Force": Implementation of Oracle and Siebel / Sofon in sales- Development and introduction of a new commission and premium scheme for direct sales- Creation of customer, market and competitor analyses

- Operational execution of CRM projects and campaigns- Securing and further development of the established CRM standards- Creation of reports and analyses for the management- Increase of customer lifetime value through cross- & up-selling campaigns with active customers and through reactivation measures with inactive customers

Wien

- Initiator and responsible for the new media presence of the ÖHV; concept, creation, design and support of the Facebook presence, the Twitter site and various research- Concepts in the area of Web 2.0 and social media- Recruitment of new members and support of existing members, target group: Hoteliers

- Uni:Press | Publisher and Editorial Director- EXPO, Aichi in Japan | Employee- Publishing house Dr. A. Schendl | Editor of the special interest magazine "GASTWIRT- Education Highway GmbH (in cooperation with VERITAS Verlags- und Handelsges.m.b.H & Co OG) | Software trainer in the field of teacher training

Master Of Business Administration (Mba)

Bachelor Of Arts (B.A.)

Master Of Science - Ms, Digital Society

Master Of Arts - Education, Learning Sciences