Kanishk Srivastava Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

As a Day 1 member of the team, this role required dabbling in various verticals including, but not limited to, the following: Strategy:• Led a team to develop and manage a marketing strategy for all digital marketing channels• Over a period of 6 months, increased sales by 67%, increased sessions by 186%, increased AOV by 167%• Conceptualised and executed launch of New Balance and Birkenstock products on Retail on both our e-commerce website and physical retail location•… Show more As a Day 1 member of the team, this role required dabbling in various verticals including, but not limited to, the following: Strategy:• Led a team to develop and manage a marketing strategy for all digital marketing channels• Over a period of 6 months, increased sales by 67%, increased sessions by 186%, increased AOV by 167%• Conceptualised and executed launch of New Balance and Birkenstock products on Retail on both our e-commerce website and physical retail location• Conceptualised and executed Reel Challenges and offline activations for Sony International to promote new music releases from Drake, DJ Khaled, and 21 Savage • Drove the expansion of the e-commerce vertical as well as offline store expansion across cities• Built and launched of 40+ Indian Homegrown Streetwear brands to kick off Free Society's "House of Homegrown" categoryContent:• Curated, created, and managed the social media presence of Free Society• Managed marketing content and daily content schedules for 40+ retail streetwear brands, based on trends and sales along with various sneaker brands on resale• Developed and executed key brand initiatives, including strategic partnerships, branded content, and events with high-value industry partners in tangentially related industries such as Sony International, Azadi Records, Social, FourByFour, Third Wave Coffee, RedFM, and more• Built and engaged an active community of young fashion enthusiastsDesign:• Created and/or delegated all content created through the Free Society social channels• Led the creation of all digital and print assets used in promotion of the brandEvents:• Collaborated with multiple production teams to organise multi-day events that portrayed an intersection of Sneakers, Streetwear, Rap, and Art• Conceptualised and executed 4 events under the FS Tour IP in Delhi and Mumbai• Led sponsorship, event management, marketing, and artist/brand relations for the events Show less

Gurugram, Haryana, India

- Scheduled and maintained a content calendar for 381 consecutive posts on Instagram- Handled strategic partnerships with external stakeholders to boost digital following/reach- Conceptualised, managed, and executed a strategic partnership with All Living Things Environmental Film Festival 2020 (ALT EFF) as the official Media Partners- Established content pillars and strategy for a cohesive brand image- Created templates that remove the dependency on Adobe Photoshop and reduces… Show more - Scheduled and maintained a content calendar for 381 consecutive posts on Instagram- Handled strategic partnerships with external stakeholders to boost digital following/reach- Conceptualised, managed, and executed a strategic partnership with All Living Things Environmental Film Festival 2020 (ALT EFF) as the official Media Partners- Established content pillars and strategy for a cohesive brand image- Created templates that remove the dependency on Adobe Photoshop and reduces the time it takes for a content piece to go from ideation to publishing Show less

Gurugram, Haryana, India

- Joined in as a part of the founding team- Established the core branding and messaging for the brand from scratch- Created core brand assets, along with static and video content for social media channels- Developed the social media strategy for social media outreach and awareness

Gurgaon, India

As a part of the 22Feet team, I worked on social media posts for Reebok India, 7UP India, Delhi Airport, Royal Enfield, and GrofersMajor Campaigns: Zig Kinetica Launch for Reebok India, GOBD 2020 Campaign for Grofers, 7UP West Bengal Launch, Classic 350 Launch for Royal Enfield, and MyBullet Campaign for Royal Enfield, and COVID Crisis Management Campaigns for the aforementioned brands

Mumbai Area, India

Worked in a team of three under Mr. Dilip Kukreja (VP - Digital Innovations) and developed an application which streamlines the image data that Times Group receives, and tags the celebrities, objects, and text within the image.Solely developed and deployed REST APIs for face detection (Tensorflow) and face recognition systems (MXNet).

Atlanta, Ga

Worked on ”Large Scale Situation Awareness using Distributed Camera Networks” under Dr. Umakishore Ramachandran in College of Computing. The goal was to build a smart camera surveillance system to track vehicles and tore the results as vehicle trajectories in a graph database for post-mortem queries.Developed a vehicle detection systems using DLib and Keras after documenting a comparative study of state-of-the-art vehicle detection methods in six weeks.

Noida Area, India

Noida Area, India

Bachelor Of Technology, Computer Science

High School Diploma, Mathematics And Computer Science