Konstantin Konstantin Email & Phone Number

Denpasar, Id

Spain

Designed from scratch all interfaces and mechanics for a multilingual marketplace targeting the European market. Demonstration of the project only at the meeting.My responsibilities in the project:1. Researching the global e-commerce marketplace.I’ve done research on more than 100 major marketplaces and niche online stores worldwide.I’ve analyzed:1) UI/UX2) Conversion mechanics3) Brand mission, tone of voice4) Affiliate Rewards Systems5) Loyalty Systems 6) Audience segmentsand numerous other parameters.2. Designing interfaces and mechanics based on best practices identified during the research phase. 3. Tasking the designers (over 40 technical elements for various sections and pages of the marketplace, from the homepage to the “Thank you for your order” page and post-checkout mechanics).4. Establishing tasks for front-end developers based on the design (over 40 technical elements).5. Establishing tasks for backend mechanics development (link constructors, discount systems, recommendation systems, etc.)6. Development and description of pre/post-checkout mechanics.7. Overseeing and controlling development and testing. I have designed from scratch all the interfaces and mechanics for the multilingual marketplace oriented towards the European market.

Russia

Ensured the growth of the online store working with any relevant resources and departments.My responsibilities:1. Developing ideas to increase conversions through existing channels and mechanics, and implementing those ideas2. Looking for, implementing and testing new channels and mechanics3. Finding ways to optimize existing processes4. Reporting and controlling the growth of the store’s KPIs5. Competitor analysisExamples of mechanics and tasks:1) Mechanics for increasing the average spend2) Mechanics for creating a sale rush3) Mechanics for processing claims4) Updating the loyalty program5) Developing the affiliate program6) Mechanics to motivate people to write comments7) Search optimization8) Recommendation optimization9) New mobile version development10) Cart and checkout optimizationand much moreAll changes on the site and implementation of new mechanics were done through A/B testing, A/A testing had been conducted in advance.My tasks also included:- Tasking designers- Tasking developers- Maintenance of the product backlog- Testing and approving completed development tasks- Working with partners and contractors- Finding new growth points, presenting them to the project owners- Developing a long-term strategy- Developing internal store marketing (sales, discount systems, reminders, etc.)- Updating outdated designs and mechanics- Collaborating with other departments and solving their problems related to web development and marketing (CRM, content, call-center, warehousing, etc.)During my time there:- By optimizing interfaces and new conversion mechanics, conversions per customer increased by 50% on desktop and by 70% on mobile- The number of reviews on products increased by 2000%- Orders grew by 30 to 40% YOY- LTV grew by 35%- Collaboration and coordination were established between marketing, development, content, and other departments, to ensure the growth of the online store using any relevant resources and departments.

Russia

Management of all marketing channelsTasks:1) Developing and implementing a marketing strategy.Finding and implementing new external channels to acquire customers.2) Analytics and reporting3) Working with contractors4) Managing the contextual advertising department (10 employees)5) Managint the email marketing department (4 employees).6) Looking for and connecting with CPA networks7) Looking for and connecting with programmatic platforms4) Developing and hiring employees for the IT department.Staff I have hired and subsequently supervised:SMMGraphic designerWeb designerEmail marketerProject managerLater on, I took on Product Manager duties:- Competitor Analysis- Creating mechanics to increase conversions- Setting up tasks for developers and controlling of completed tasks- Maintaining the product backlogDuring my first 2 years of work there, the store’s growth reached 25% to 35% YOY (in unique orders).The cost per conversion from paid traffic was reduced by 20%, while the purchase of traffic was increased.I developed statistics systems that are understandable to the senior management team and allow for data-driven decision making.

Russia

I took on the position of Contextual Advertising Manager at the company.I completed Yandex Direct, Google Adwords, and Google Analytics certifications.I headed the department of web advertising and analytics.Furthermore, I was responsible for training and hiring new staff members, assembling a team of 10 people.I worked with over 50 clients in various niche industries,setting up complex and extensive advertising campaigns for online stores.I started studying and working with other marketing channels:Affiliate networksEmail marketingBanner advertisingTeaser advertisingTargeted advertisingI managed advertising budgets exceeding a 30 000 $ per month per advertising system.By the end of my time with this agency, I was the head of the internet advertising department comprising 10 employees, managed the analytics setup, created and analyzed reports, participated in the development of chains for email newsletters.From that agency, I went on to work for a major client of the agency as Director of Internet Marketing.