Ladbrokes Coral brands are the leading online gaming brands in Europe with millions of users and thousands of employees worldwide.The company was acquired by GVC holdings which is one of the largest gaming companies in the world.Responsibilities:- Hands-on product management while leading and mentoring a team of product managers.- Owning core user journeys including registration, payments, regulation & operationfeatures. Impacting more than 2M users.- Translating business vision into product strategy and prioritize roadmap with clear KPIs while taken data-driven user-focused decisions.- Conducting user interviews, usability tests and ab tests, to ensure optimization of new/old user journeys.- Leading high priority strategic feature which enabled users to scan their ID in order to verify their identity (KYC) before they can deposit. Implementing seamless user flow which led to industry-leading onboarding rates and high customer satisfaction and UX results.

- Driving features from E2E for the company’s mobile & desktop gaming websites & native apps.- Defining product requirements for 8 global dev teams, working in a SAFe Agile Framework.

Kwik innovative B2B2C IoT e-commerce solutions enabled retailers to improve their brand loyalty by allowing consumers an easier way to re-order their favorites products.Responsibilities:- Leading the company e-commerce mobile and hardware solutions from end to end- Defining the product strategy while focusing on company growth and delivering valuable solutions for both retailers and consumers- Executing smart and data-driven product solutions in a fast-moving, entrepreneurial Agile Scrum environment- Defining features and writing specs for iOS, Android, Server, and Web applications- Sketching and prototyping of new features and products, focusing on user value with creative UI&UX

Kibo's branded mobile keyboard applications enable sports teams an innovative way to engage with their fans and increasing their brand awareness and loyalty.Responsibilities:- Defining features and roadmap for iOS and Android keyboard applications - Translating product requirements into action items, prioritize features and ensuring accurate execution- Writing technical specification for a big data BI product which enabled our partners to track the product performance and get smart insights on their fans - Communicating with marketing teams of big sports brands such as FC Barcelona, Real Madrid, and Manchester City- Analyzing user behavior while defining and testing of new features- Working with the top-level management and participating in major decisions regarding the Company's vision and strategy- Increasing the company`s app revenue by applying new monetization ideas

WebPick provides both publishers and advertisers with a variety of monetization solutions while providing them with the most engaging experience.Responsibilities:- Managing and leading the company monetization MAC OS products from end to end.- Plan define and distribute of websites, installers, toolbars and browser extensions.- Led a new monetization product from scratch until successful launch. The product provided the company with a new successful revenue stream with more than 100k DAU in a short period.- Collect and define technical and UI requirements, write product documentation and execute road-maps.- Analyze product performance while conducting A/B testing to ensure optimization of user usage, funnel and revenue.

- Working closely with CEO on executing his ideas and vision into reality.- Managing technical projects - defining goals, timelines, and specification for the R&D team- Managing over 100 freelancers on various internal and external projects.- Building the company SEO operation from scratch

Creating websites for leading companies in Israel.Photoshop, HTML, CSS, JQuery and Javascript.

Silverbyte is a leading supplier of hotel management software solutions.Developing an in house organizational web system for employee management.