Working on a variety of brands such as Ford Australia, Activision, Microsoft and Canon, I work with my team to leverage social media platforms in order to create word of mouth marketing for my clients.Social@Ogilvy identifies and engages with online influencers to activate networks of people to share and recommend products, services and issues. Engaging experiences are designed to promote awareness, brand loyalty, advocacy and conversion are created. We assist our clients to evaluate their current situation and execute comprehensive digital strategies that are designed to reach out and engage users via social networks, blogs and search functionality.

I work as a Digital Analyst within Social@Ogilvy (previously 360 Digital Influence), Ogilvy's specialist social media team. Social@Ogilvy is global social media marketing using word of mouth and digital marketing to deliver measurable results. Using technology and methodology for identifying and engaging influencers and activating networks of people to share and recommend products, services and issues. Engaging experiences designed to promote awareness, brand loyalty, advocacy and conversion are created.

As a print trading assistant and trader, I worked with the Telstra team across a the various Telstra business units. After receiving the strategic brief, my team would action the buying strategy, relying on the media relationships consolidated with the major media companies in the country. Our focus was on delivering the best value for our client possible and leverage top tier positioning with a focus on added value and exposure. Upon the conclusion of campaigns, post-analysis, highlights and measurement were were a key part of my role to ensure the clients saw the value in what was achieved and also to derive any learnings or insights from the campaign activity.