Based on my experience, I consult with retailers and brands and help them create and grow their e-commerce, D2C and retail media operations, across geographies and verticals. I also coach and support retail tech solutions in their go-to-market strategies for France and help them transform opportunities in retail into sustainable business.Tune Up consulting provides expert support to retailers and tech.Retailers: - Create, launch, and/or grow your e-Commerce, D2C and omnichannel operations. With decades of experience in e-commerce across verticals and geographies, we will fast-track your projects, with both a strategic and hands on approach. Also specializing in retail media business development- Understand, filter and help prioritize your business pain-points across the customer journey, and act as your “innovation leader”- Identify, curate, benchmark and help select the most appropriate tech solutions to make your priorities realities in a cost efficient and timely manner.I am open to full or part time interim management roles (CDO, e-Commerce Director, CCO, CMO)Tech Solutions:Based on our experience as solution buyers for more than 30 years, and our wide network of senior executives in retail, we will:- Coach and provide structure and information to your go-to-market strategies in France and Europe- Help you benchmark your local competition and figure out the best route to market with key retailers and brands.- Support your marketing and commercial efforts with high level, tactical connections to key stakeholders.- Provide you with unique opportunities to network with C-Level retailers through bespoke vertical events.We can also help you design your organization for France and source your head of sales / marketing in our network.Contact us on www.tune-up-consulting.com or directly on michel@tune-up-consulting.com

Special Correspondent for Cafe de l'Ecommerce at Retail & Tech events - Interviews in French & English of senior retailers and tech vendorsLe Café de l'ecommerce is the first independant ecommerce podcast in French. Adrien Naeem & Laetitia Lamari will be heard discussing the latest industry trends and best practices with leading experts in the field (+100). They also provide weekly ecommerce news and analysis, keeping their audience informed on the latest developments in the industry. http://lecafedelecommerce.frEarly stage investor and partner

greyhairworks is the no-nonsense connector of three constituents in the world of innovation:1) Corporates who need innovation but have no realistic option to find what they need amidst all the noise. 2) Solution partners, typically scale-ups, whose products and services can make magic happen but who can’t always tailor the offer to suit let alone access the corporate decision-makers. 3) Associates – the greyhairs (aka. our "grownups" community). Our rocket fuel. Experienced folk who have both been there and done that. And who can tell cr*p from a mile off. They’re still on fire, still engaged, and now they enjoy also connecting great solutions to deserving challenges.In short, what we do:We help corporates save money and time in delivering results with a curated portfolio of proven solution partners and innovation services unearthed by adults. We deliver fast and relevant propositions curated in the context of your challenges with a trusted and mature approach derived from our experience in running companies, accelerators and enduring business life. We also provide the expertise and experience to unlock the potential of technology.

The beginning of journey to create the first direct-to-consumer e-commerce website for DorinaWorking with Shopify Plus, E-Logic, Global-e, Walker International, TrustedShops, Sizer to create a best in class lingerie & swimwear website. Grand opening scheduled for Q1-Q2 2025.Check out www.dorina.com

Advisory board member of Securcles, the startup that is revolutionizing the duplicate key market. Helping retailers (B2C and B2B) innovate and differentiate themselves by offfering a very simple, totally secure and omnichannel service to their customers. Founded by Pascal Metivier, SecurClés is the first app in the world (Android and iOS) that allows you to make duplicate keys and building badges from your sofa in a simple, secure and fast way! A must-have! Try it and let me know what you think !

Diamart Connect, formerly known as Institute of Connected Commerce (2012 - 2020) is dedicated to the key challenges and opportunities of Connected Commerce for retailers. At the heart of retail innovation, we source the relevant technology startups across the world to help retailers accelerate their digital transformation. We also partner with some of the best retail technology solution vendors around, to help them reach out to senior retail executives in France, through sponsored premium events in Paris and Lille, webinars and other networking activities (business clubs,...).Amongst our retail references are: Decathlon, Petit Bateau, Yves Rocher, Carrefour, Boulanger, Adeo, Cultura, Casino… and many more.Some of our tech partners include : Microsoft, IBM, Salesforce, ContentSquare, Mirakl, and dozens of best in class retail tech startups and scaleups.Diamart Connect organises major events which gathers up to 500 senior leaders of the sector in both Paris and Lille.From 2018 to 2021, I was also the Publishing Director of Global Retail News, the world's only retail digest read in 45 countries. Created in 1999 by the Ebeltoft Group, a global alliance of 22 retail consulting firms, working closely with clients from around the world, to transform their businesses and develop innovative and strategic retail solutions to help face complex challenges today and explore tomorrow's opportunities. With a global audience of 8000 senior retail executives, Global Retail News is the monthy digest of international retail.Now part of MIND Publishing as Mind Retail.

The Institut du Commerce Connecté is a « think tank » dedicated to the key challenges and opportunities of Connected Commerce for retailers. At the heart of retail innovation, we source the relevant technology startups across the world to help retailers accelerate their digital transformation. Strong with a network of dozens of experts, the ICC works hand in hand with retailers to help them create the future through conferences, dedicated or shared training workshops : SEO, m-commerce, traffic management, retargeting, cross-channel customer loyalty, social media, etc. Amongst ICC’s references are: Decathlon, Petit Bateau, Yves Rocher, Carrefour, Boulanger, Adeo, Cultura, Casino… and many more.The ICC organises the Connected Day, a major event dedicated to Digital Retail (www. connected-day.com) which gathers more than 500 senior leaders of the sector, on 19th November 2020. Michel-Edouard Leclerc was hosting the day as keynote speaker in 2017.For more information: https://www.institut-commerce-connecte.com/

Time Inc. UK is the UK’s leading publisher of print and digital magazine content. With more than 60 iconic brands it creates content for multiple platforms across print, web, mobile, tablets and consumer experiences. Time Inc. UK engages with nearly half of all UK adults in print, and reaches 28 million global web users each month.The mission of the company is to be the world’s premier media organisation, dedicated to igniting and connecting the passions of its audiences through the highest quality content, experiences and platforms. From its deep and engaged relationship with customers in print, Time Inc. has highlighted opportunities to build new direct-to-customer businesses at scale in eCommerce, eLearning, Memberships and Events.As Chief Marketing Officer, I worked across all of Time Inc. UK’s business to enhance our ability to capture and utilise rich consumer data, married with brand and platform expertise, with the aim of building out at scale new revenue streams.I reported into the CEO, and was part of the Executive Board, responsible for developing and implementing the following strategies across Time Inc. UK:- eCommerce strategy and revenue targets - Affiliate strategy and revenue targets- Data strategy, OGSM targets and revenue targets- Subscriptions strategy and revenue targets- Experiential marketing strategy and revenue targetsThere were approximately 100 staff in my directorate, including: subscriptions marketing, marketing operations, database marketing, telemedia, CRM, retail, and performance marketing.

Time Inc is looking to accelerate its growth and transformation. In the UK a number of key growth platforms have been identified: e-commerce, e-learning, experiential and memberships.Reporting into the CEO, my role as the Interim E-commerce Director was to work with key stakeholders in the identified priority verticals to establish the potential for developing e-commerce propositions that will deliver transformational revenues and profits to Time Inc UK. As series of proof of concept eCommerce projects were launched and grown following my intervention.

Project RoleIn charge of defining global CMS solution and e-business solutions strategy, and conduct an RFI with best in class vendors.- gather functional and marketing requirements from 5 HomeServe companies (UK, US, FR, SP, IT)- identify best in class solutions and vendors and conduct RFI process- deliver recommendation paper with governance approach (Hub and Spoke operations)

Project RoleAs E-Commerce Director, I was responsible for :- defining, developing and implementing the Maplin corporate-wide e-Commerce strategy (was instrumental in the due diligence process in July 14)- enabling short term sales recovery (moved the needle from double digit negative LfL to +20.6% LfL in FY14-15)- building a team of experts to interact with category managers and support business wide multichannel sales (hired a best in class team of 14 specialists)- accelerating customer acquisition, strengthen customer retention, on a national and international level (optimized marketing, growing ROI from 5X to up to 16X)- managing and delivering strategic functional projects from a business perspective (complete refresh and optimization of the MaplinTV YouTube channel, resulting in 2500% growth in video traffic, and delivered UGC-BazaarVoice in Feb 2015)My role implied working with a variety of partners including sub-contractors, suppliers and agencies, e-Marketplaces and other business partners.Maplin Electronics has been operating for over 40 years and is now a multinational company with established operations as far afield as Taiwan, China and Hong Kong, sourcing products to serve over 220 stores. The range covers more than 30,000 different products 
and Maplin introduces up to 3,000 new products every year, and serve more than 11 million customers.

12 months contractAs Head of international Multichannel, I have lead the international online trading team, driving day-to-day sales via all international web sites and multichannel operations, with a strong focus on localized sites.Marks & Spencer is one of UK’s leading retailers, with over 21 million people visiting M&S stores each week. The company offers stylish, high quality, great value clothing and home products, as well as outstanding quality foods, responsibly sourced from around 2,000 suppliers globally. M&S employs over 78,000 people in the UK and abroad, and has over 700 UK stores.

Interim Management Contract Role (from July 2012 to January 2013)In charge of the eCommerce, CRM and Digital activities (team of 12) and launch of the "connected customer" project (mobile) and the "click-to-store delivery" process.Camaïeu is a leading brand in women's ready-to-wear fashion at the international level, with network of over 1000 stores (including 650 in France), established in 18 countries (Saudi Arabia, Bahrain, Belgium, United Arab Emirates, Spain, France, Hungary, Italy, Kuwait, Luxemburg, Morocco, Poland, Qatar, Czech Republic, Romania, Russia, Slovakia and Switzerland)5.900 employees (including 4000 in France)36 million customers810 million Euros turnover (2010)

Trusted Shops GmbH (Nov. 2011 - June 2012)------------------------------------------------------------------Business development in FranceKey eCommerce Accounts ManagementDelivered 100% of yearly sales targets and key account lead generation within 6 monthsTelevisionStyle.com (April 2012 - June 2012)----------------------------Senior Digital Marketing and E-Commerce ConsultantOnline Marketing Communication and E-Commerce Strategy for major project in 2012-2013 involving Celebrities, Fashion Designers and Luxury Fashion Manufacturers

Transition Management Assignment - Hired by Conrad InternationalBuilt and managed a multi-cultural e-commerce team (8 people)Managed change in the organisation (sales oriented category management) and e-commerce targets to reach company and international business goals (above target in 2010)Set up traffic generation strategies and performance marketingSet up e-commerce and e-marketing best practices and shared them throughout the French organisation and with internationalBoosted change in tools and processes (global tools, local best practices)Ensured close relation with group to align France with global strategy

Joined Quelle as Transition ManagerQuelle - La source, leading distant seller of apparel and linen, with 200 M€ turnover and 50% via e-commerce. Was then hired as E-Commerce Director, in charge of :- defining the e-commerce strategy and multi-channel organization- business development of the internet channel (SEO, SEM, affiliation)- customer activity in cross channel synergies (catalog + web)- e-commerce project and transversal team management - renewal of technical platform with IT dept- online partnerships & business intelligenceOn top of these missions, I took part in the management of the take over of the company by Groupe 3 Suisses from July 2009 untill April 2010.

Leader in Europe of B-to-B distant selling, 449 million €, 1200 employeesManagement of 4, member of group executive committee=> Coordination of group’s e-business activities (> 20% of TO) – 50 people => E-commerce strategy, management of group platform renewal project, budgets and processes=> Training, project management, best practices sharing, R&DReorganisation of Group Executive Commitee in 2008

Club Culture & Management gathers the alumni associations of 6 outstanding business schools in France (HEC, ESSEC, ESCP-EAP, INSEAD, Sciences-Po Paris and EM Lyon). The network of more than 1000 members is focused on cultural industries and their managers (book publishing, media, music, cinema, museums, theatres, cultural products distribution, art, institutions,...). The Club organizes every year in Paris 10 conferences about the management of culture, and is a place of active networking between profesionnals.

Software service provider specialized in CRM data bases (customer relationship management) and logistics management for non profits (fundraising) 5 M€, 35 employees. Management of 15, member of the BoardBusiness development of QualiDataHead of operations, key accounts management=> Developed QualiData’s net results (+40% in 2005, +90% in 2006)=> Rebuilt internal marketing IT system, reorganized fulfilment activities

La Prévention Routière is a non-governmental, non-profit organisation created in 1949 by insurance companies (road safety NGO), supported by 130 000 members and donors. La Prévention Routière studies and promotes effective initiatives to improve road safety by all suitable means.Member of the executive committeeDirect marketing operationsData base managementCRM activities with prospects and donorsIT marketing systems renewalManaged a team or 6

Bertelsmann Book Club. 510 million €, 3778 employeesManaged 25 people and 4 departments - Member of Executive CommitteeRedeployed e-commerce website and online marketing strategy (www.franceloisirs.com)Managed online digital catalogue and multi-channel customer acquisitionDeveloped new multimedia products and services (photo, credit, internet access,…)=> Grew internet turnover X10 in 2 years=> Reduced online customer acquisition costs by 300 % in 2 years

Coordination of electronic publishing activities (CD-Rom, Web, EDI)Cross media marketing strategy

Started as CD-Rom project manager in Electronic Publishing division : produced more than 15 CD-Roms, with 2 award winning titles. Initiated Internet at Sony Music France then started and developped new media CD-Extra, promotional websites and other digital marketing kits with music labels (Epic, Columbia, CBS,...).

Instruction Officer (Lieutenant) at the French Air Force Officers Academy