Social Media Specialist
Current- Curate and schedule daily content across all company social media platforms.- Leverage Google Analytics, Supermetrics, and social media analytics tools (such as Facebook Insights and Instagram Analytics) to conduct in-depth performance analytics and produce actionable reports.- Drive a 21% month-over-month increase in social traffic by refining audience segmentation, conducting A/B testing, and optimizing content distribution.- Manage paid advertising campaigns on social media, consistently meeting objectives for impressions, traffic, and engagement.- Enhance SEO performance through keyword research and analysis, resulting in an average improvement of 37 positions in search engine rankings for target keywords.