Created and executed all aspects of SoCozy digital strategy including paid social advertising, SEM, SEO, email marketing, and content marketing to drive awareness and engagement for the brand. Partnered with Sales department to support key accounts leveraging organic and paid digital channels.Implemented Amazon all digital retailer marketing programs to drive online sales.Oversaw web development and continuously optimized SoCozy.com with new enhancements to evolve as a go-to destination for product, brand, lifestyle and educational content.Collaborated with team to create social programs with influencers and partner brands to drive engagement around key times of year.

Created and executed digital and ecommerce strategy to drive sales, grow brand awareness and increase consumer loyalty through a multifaceted digital approach including sales promotions, social media, SEM, email marketing, strategic partnerships, and digital advertising.Successfully developed and launched the first Mustela ecommerce site to be used as a key revenue channel in the U.S. and create best practices to be scaled on a global level across other Mustela markets.Grew YOY ecommerce business 110% while overseeing comprehensive digital strategy including project roadmap, site enhancements and agency managementLaunched Amazon direct business as a strategic online account to improve Mustela brand awareness and control pricing. Established favorable margin, executed promotions, and achieved revenue targets.Proficient with various digital tools including Magento, Drupal, Dotmailer, Mail Chimp, Sweet Tooth, and Google Analytics.

Successfully developed and launched the first Mustela ecommerce site to be used as a key revenue channel in the U.S. and scaled on a global level across other Mustela markets.Created and executed ecommerce strategy to drive sales, grow brand awareness and increase consumer loyalty through a multifaceted digital approach including sales promotions, social media, SEM, email marketing, strategic partnerships, and digital advertising.Built consumer loyalty program to drive trial, repeat purchase and brand loyalty.Serve as the main point of contact and project leader with digital agency for site development, technical troubleshooting, and future planning. Collaborate with e-retail business to plan promotions and drive Mustela awareness on their sites.

Managed all social network, email and web strategy for Mustela USA including launch of new website.Increased Facebook and Twitter networks by 500% and launched new social channels including Pinterest, Instagram and YouTube, expanding digital presence and consumer loyalty in the U.S. and CanadaIncreased customer email database 130% to date through strategic partnerships and digital advertising programs.

• Grow customer base and e-commerce business through website relaunch, digital promotions, social media engagement, and cross-marketing partnership opportunities• Collaborate with company owners to launch women’s collection and pursue new business partnerships with high-end boutiques• Execute new ideas in startup environment to stay competitive with market trends and position brand as the leader in fashionable, sun protective swimwear

• Set pricing, sales, and marketing strategy for new digital solutions across Tribune network of websites• Successfully launched and led sales and marketing (including B2B and B2C) initiatives for first company-wide virtual event, resulting in 40% profit margins and an innovative way to collect valuable consumer data• Partnered with sales leaders across company to improve digital solutions, develop online marketing campaigns, and generate incremental revenue across eight publishing websites • Analyzed industry trends, identified key growth drivers, and forecasted revenue to continuously build category strategy• Promoted from Manager to Director level

• Executed the first Chicago Tribune Top Workplaces program resulting in $280K incremental revenue, new client relationships, production of new magazine, and cross department collaboration among advertising, marketing and editorial • Led all marketing, advertising, and promotional initiatives including B2B and B2C online campaigns, social media, direct mail, and email marketing promotions, generating over 200 companies participating in Top Workplaces program• Developed sales and marketing strategy for print and digital advertisers, while leading a team of three account executives

• Consistently exceeded sales goals consulting large businesses in multiple industries on digital advertising needs • Won quarterly sales award and recognized by clients as 2008 Member of the Year within professional network• Generated creative and innovative solutions to increase ROI and digital presence for multi-industry clients while meeting challenging revenue goals and declining market trends

• Developed product and customer service expertise through supporting a VP, manager, sales reps and over 500 clients• Created print and digital solutions that best fit clients’ needs and marketing messages at both B2B and B2C levels

• Managed the planning, marketing, implementation and evaluation of United Way fundraising campaigns, working closely with campaign committees of top Chicago corporations• Developed campaign strategies and coordinated leadership events for senior management of corporate accounts