Dave Kocsis, Ph.D.

Dave Kocsis, Ph.D. Email and Phone Number

Vice President, Data Science and Market Research @ Cristcot
New York, NY, US
Dave Kocsis, Ph.D.'s Location
New York City Metropolitan Area, United States, United States
Dave Kocsis, Ph.D.'s Contact Details

Dave Kocsis, Ph.D. work email

Dave Kocsis, Ph.D. personal email

n/a
About Dave Kocsis, Ph.D.

I am a high impact, enterprising, and dynamic leader who drives insights & analytics strategy and planning to guide business strategy and that accelerates the commercial decision-making process. I develop and deliver robust data analytics and insights to facilitate a clear and actionable understanding of opportunities and risks that propel business performance and optimize overall efficiency. I collaborate with cross-functional partners (i.e., marketing, market access, medical, clinical, legal, regulatory) to leverage insights and to provide thought leadership that catalyzes business planning and resource allocation decisions. I provide guidance to prioritize appropriate promotional mix and resource allocation decisions for multiple brands and portfolios, while continuing to advance overall analytics and insights rigor and capability development. I possess a motivational management style with a proven history of building, coaching, and empowering high-performing global teams to develop and implement strategies for accelerated business growth.SELECT LEADERSHIP CONTRIBUTIONS* Led the insights and analytics team in collaboration with the brand team to launch Eliquis, the blockbuster anticoagulant that launched third to market, became the market leader with over 50% market share, and generated annual sales of over $12B. * Collaborated with leadership to create a new customer engagement model that re-organized the home office and an 800-person field force (sales, medical affairs, patient experience, market access) into collaborative ecosystems designed around Health Systems. Customer Satisfaction increased by 10% across brands and Trx volume increased by 3% over the original forecast.* Created an enterprise-wide customized Competitive Intelligence (CI) platform using the latest technology and best practices. 50 people started using the platform initially and then usage rocketed to over 2,000 employees in 6 months. The new CI platform increased CI quality and speed by 50% and saved the company over $500k annually based on realized efficiencies.* Collaborated with cross-functional partners to create an omnichannel pilot for Jynarque, including a decision and orchestration engine. Developed KPIs and diagnostic metrics to measure and evaluate performance. New Jynarque patient starts increased by 12% through the pilot period and inspired a full-scale rollout the following year that resulted in a 10% increase in new Jynarque patient starts through the first half of the year. Jynarque is on track to exceed the budget forecast by 8%.

Dave Kocsis, Ph.D.'s Current Company Details
Cristcot

Cristcot

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Vice President, Data Science and Market Research
New York, NY, US
Website:
sephure.com
Employees:
19
Dave Kocsis, Ph.D. Work Experience Details
  • Cristcot
    Vice President, Data Science And Market Research
    Cristcot
    New York, Ny, Us
  • Otsuka Pharmaceutical Companies (U.S.)
    Executive Director Of Business Analysis / Senior Director, Business Analytics & Insights
    Otsuka Pharmaceutical Companies (U.S.) Sep 2016 - Aug 2024
    Princeton, Nj, Us
    Led Insights & Analytics teams to leverage deep customer, market, & competitor insights to drive strategic & tactical decisions for key businesses: Central Nervous System (CNS), Nephrology, Oncology, & Digital Medicine/Therapeutics brand teams, as well as corporate & portfolio initiatives. Managed up to 24 people & budgets up to $45M.*Created a new vision & mission for the Insights & Analytics department that enabled increased agility & greater business impact. Improved time to conduct MR studies by 20%.*Collaborated with executive leadership to launch a new customer engagement model (CEM) that changed the entire US 2,000-person pharmaceutical company, including all field functions & headquarters. Guided customer engagement capability design, created KPIs, & leveraged insights to improve customer experience. Customer satisfaction with engagements increased by 10% & Trx’s increased 3% over original forecast.*Partnered with CNS leadership teams to shape launch plans & tracking for Rexulti’s new AAD indication & for Asimtufii. Leveraged data analytics, insights generation, & CI to effectively position the brands. The AAD launch propelled Rexulti franchise growth by 15% & Asimtufii fueled Abilify LAI franchise growth by 13%.*Leveraged data analytics & customer insights to successfully launch Jynarque, a medicine to treat the rare disease ADPKD. Year one net sales exceeded expectations by 20% & surpassed $1B in sales in 2023.*Developed & led a new forecasting governance process that enabled greater transparency, & accountability to improve forecast accuracy. Inline brand forecast accuracy improved to +/-10% & new product/indication launch forecast accuracy improved to +/-15%.*Created a new, enterprise-wide competitive intelligence platform & governance process to increase CI quality & speed by 50% & saved Otsuka ~$500K/year. Initial platform utilization was less than 50 employees & grew in 6 months to over 2,000 employees globally using the CI platform.
  • Bristol-Myers Squibb
    Executive Director, Business Insights & Analytics
    Bristol-Myers Squibb 2009 - 2016
    Lawrence Township, Nj, Us
    Led Global and US Business Insights and Analytics teams to drive the strategic and tactical decision making for Cardiovascular, Metabolic, and Virology disease areas and brand teams. Member of the leadership team that developed skills and capabilities through innovation and training. Managed up to 25 people with budgets up to $50M.*Leveraged deep customer insights to shape the strategy and brand development for novel Hepatitis C brand leading to the fastest launch to $1B in company history. Provided market insights and innovative, strategic thinking to outmaneuver competition and achieve first to market launch advantage for HCV franchise in key Asian and European markets, resulting in $751M worth of sales in the first year after launch.*Created and implemented a new vision and positioning for the Customer Insights department that resulted in better stakeholder partnerships and greater influence on decision making. Achieved 10% increase in positive stakeholder feedback based on pre-post measurement aggregated across metrics.*Integrated primary market research and secondary data analytics to develop positioning, value proposition, emotional connection, and messaging to propel Eliquis to over 50% market share in the novel oral anticoagulant marketplace. Achieved $774M in Global sales within 2 years of launch en route to peak annual sales of over $12B.
  • Bristol-Myers Squibb
    Director, Market Research & Business Intelligence / Associate Director, Mr&Bi
    Bristol-Myers Squibb 2005 - 2009
    Lawrence Township, Nj, Us
    Led market research and business intelligence for the largest brands and portfolios: cardiovascular and diabetes. Appointed to the Marketing Excellence leadership committee to drive innovation and excellence in market research, analytics, and forecasting.*Led consumer market research and analytics for launch of a highly successful blockbuster atypical antipsychotic, Abilify. Evaluated opportunities in new channels and leveraged insights to drive strategy and tactics. Achieved $283M in sales for Abilify’s first year on the market, ultimately leading to peak sales of $7.5B and Abilify was the best-selling drug during that time.
  • National Football League
    Senior Manager, Market Research & Strategic Planning
    National Football League 1998 - 2002
    New York, Ny, Us
    Directed market research and strategic planning to support $5B+ worth of business across NFL departments and Clubs. Led the market research and planning team to grow NFL businesses, including NFL Properties, Sponsorships, and the NFL fan base.*Leveraged insights from qualitative and quantitative consumer research to improve strategic plans and grow events, resulting in a 10% increase in NFL television ratings.*Directed analytics of potential NFL sponsors and worked with marketing and sales leadership to parlay insights into sponsorship deals valued at $500M+.

Dave Kocsis, Ph.D. Skills

Market Research Pharmaceutical Industry Segmentation Diabetes Strategy Customer Insight Strategic Planning Business Intelligence Cross Functional Team Leadership Competitive Intelligence Competitive Analysis Analytics Market Analysis Pharmaceutical Sales Global Marketing Leadership Hcv Viral Hepatitis Marketing Research Product Launch Management Marketing Strategy Business Strategy Business Development Healthcare Innovation Development Group Dynamics Consumer Journey Presentation Skills Marketing Biotechnology Sales Effectiveness Market Access Data Analysis Cardiovascular Disease Consumer Behavior Psychology Social Psychology Sports Marketing Media And Entertainment Multivariate Statistics Emotional Branding Emotional Intelligence Brand Personality Brand Positioning Communication Platform Development Experimental Design Correlation Analysis Causal Analysis Business Coaching

Dave Kocsis, Ph.D. Education Details

  • University Of Connecticut
    University Of Connecticut
    Social Psychology
  • University Of Connecticut
    University Of Connecticut
    Social Psychology
  • State University Of New York At Plattsburgh
    State University Of New York At Plattsburgh
    Psychology And Business

Frequently Asked Questions about Dave Kocsis, Ph.D.

What company does Dave Kocsis, Ph.D. work for?

Dave Kocsis, Ph.D. works for Cristcot

What is Dave Kocsis, Ph.D.'s role at the current company?

Dave Kocsis, Ph.D.'s current role is Vice President, Data Science and Market Research.

What is Dave Kocsis, Ph.D.'s email address?

Dave Kocsis, Ph.D.'s email address is da****@****bms.com

What is Dave Kocsis, Ph.D.'s direct phone number?

Dave Kocsis, Ph.D.'s direct phone number is +160975*****

What schools did Dave Kocsis, Ph.D. attend?

Dave Kocsis, Ph.D. attended University Of Connecticut, University Of Connecticut, State University Of New York At Plattsburgh.

What skills is Dave Kocsis, Ph.D. known for?

Dave Kocsis, Ph.D. has skills like Market Research, Pharmaceutical Industry, Segmentation, Diabetes, Strategy, Customer Insight, Strategic Planning, Business Intelligence, Cross Functional Team Leadership, Competitive Intelligence, Competitive Analysis, Analytics.

Who are Dave Kocsis, Ph.D.'s colleagues?

Dave Kocsis, Ph.D.'s colleagues are Caprice Tarbox, Morgan Griffith, Alexandra Hintlian.

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