In early 2021, I co-founded a technology and design studio with a close friend. Our studio specializes in helping world class brands such as Polestar, Klarna, Unifire, EA, Tempus, Supercell, Yuga Labs (and more) succeed by developing exceptional digital and interactive experiences. As the design lead, I am responsible for overseeing all design-related tasks and actively pursuing new client opportunities.

At Alvira, we endeavoured to create an all-in-one home alarm that was more affordable and dependable than existing solutions. Our system leveraged digital technology and a hyper-local neighbourhood watch to thwart both fires and break-ins. As a co-founder of the company, I played a pivotal role in designing both the hardware and software, securing funding, presenting at conferences, and establishing partnerships. Unfortunately, despite our best efforts, we were unable to secure additional capital during the COVID-19 pandemic, and were forced to cease operations in early 2021.

In 2019, I initiated a side project with two former colleagues to create Wim, a portable charging solution that enables users to charge their phones on-the-go, while providing new marketing opportunities for brands and venues. In 2020, we launched the product with 1000 power banks placed in over 100 venues across Stockholm, providing low-cost charging solutions for our users. As a co-founder, I was responsible for designing the Wim app, website, and branding, as well as overseeing our marketing efforts. Wim was successfully acquired by Naki Power in December 2020.

I started at North Kingdom as a UX Intern in 2016 and became the UX Director, leading a team of five UX designers, in 2018. During my 3,5 years at North Kingdom I worked with clients such as Adidas, Ferrari, Google, Lego, Supercell, Tele2 etc. designing all types of experiences. My responsibilities included UX design, presenting to clients, mentoring, and other various management tasks.

After completing my UX internship and having my thesis published, I was offered a full-time position as a UX designer. As a UX Designer at North Kingdom, my key responsibilities include conducting user research, creating wireframes and prototypes and designing user interfaces. Additionally, I have experience in collaborating with cross-functional teams such as developers and product managers to ensure that the final product meets both business and user needs.

I joined North Kingdom as a UX Intern while working on my Master Thesis och UX for Children. My thesis was focused on UX for Children, exploring ways to create engaging and effective digital experiences for younger users. This project allowed me to develop a deep understanding of the unique challenges involved in designing for children, and how to create age-appropriate interfaces that are both fun and functional.

During my studies, I gained practical experience at Daresay (previously known as Screen Interaction), working on various projects in web design, product design, and mobile design for clients such as ABB, tv.nu, Försäkringskassan, and Viasat.

During the latter half of my second academic year, I held a part-time position as an Interaction Designer at Nobicon Nordic, a Umeå-based company. During my tenure, I spearheaded the design and development of their innovative web statistics system.

Syrligt was a creative studio that I co-founded with two close friends. Our mission was to produce exceptional iOS and Android applications, as well as aesthetically pleasing websites. While my primary responsibility was focused on the creative direction of the company, I also performed various additional duties such as accounting and sales.

During the period of late 2010 to late 2011, I worked as a graphic designer with responsibilities ranging from creating website mock-ups for clients like hemvarnet.se and dcsto.se, to presenting concepts and writing code.