Sofia K. Email & Phone Number

Competencies and Skills:- Driving project growth using various paid traffic sources, including Google Ads, Meta (Facebook) Ads, TikTok Ads, Telegram Ads, Yandex Ads.- Working with key metrics such as CPM, Reach, SOV, CPC, CR, CPL, ROI, ROAS, and more.- Promoting through targeted and contextual advertising.- Experience managing large budgets, including calculation, planning, monitoring, and optimization.- Developing marketing strategies, media planning, and preparing presentations.- Analyzing target audiences and competitors, creating audience personas, and identifying touchpoints.- Conducting A/B testing to find effective combinations, optimize campaigns, and scale them.- Geography: Experience working with regions including Belarus, Georgia, Kazakhstan, Uzbekistan, Kyrgyzstan, Russia, Lithuania, and more.- Achieving KPIs, scaling effective strategies, and exploring new solutions.- Collaborating with SMM teams, account managers, designers, and the development department.- Managing contractors, setting tasks, and ensuring timely completion.- Developing technical specifications for the creative and development departments.- Preparing performance reports.- Implementing online analytics systems such as Google Analytics and Yandex Metrica.- Utilizing tools like Google Tag Manager, Google Ads Editor, and Direct Commander.- Conducting ad placement audits.- English proficiency: B1+.

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  Belarusian State University

  Information Resources Management