Kody N. Email & Phone Number

Austin, Tx, Us

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The Creative Operating System For eCommercehttps://www.creativeos.com/

United States

Surge Marketing is a full-service Growth Marketing Agency. Helping entrepreneurs achieve their dreams and we do this by focusing on helping consumer product e-commerce businesses scale to $10M+ annual revenue profitably.https://www.surge.agency/

Key Responsibilities:Campaign Strategy and Execution: Develop and execute paid media strategies to drive brand awareness, customer acquisition, and retention. Utilize data-driven insights to optimize campaigns and maximize ROI.Channel Management: Oversee advertising campaigns across platforms such as Google Ads, Facebook Ads, and other relevant channels. Monitor performance and adjust strategies to meet objectives.Budget Management: Manage advertising budgets effectively to achieve desired outcomes while maintaining cost-efficiency. Track and report on campaign performance, providing insights for continuous improvement.Audience Targeting: Utilize advanced targeting capabilities to reach relevant audiences and drive engagement. Implement A/B testing strategies to optimize ad creative, messaging, and targeting parameters.Partnership Collaboration: Collaborate with internal teams and external partners to align paid media efforts with overall marketing initiatives. Coordinate with creative teams to develop compelling ad content that resonates with our target audience.Performance Analysis and Reporting: Analyze campaign performance metrics, including CTR, CPA, ROAS, and conversion rates. Generate regular reports to communicate insights and make data-driven recommendations for future campaigns.Achievements:Increased year over year subscription growth by 400%.Improved campaign efficiency through rigorous A/B testing and optimization strategies, leading to a 65% reduction in cost per acquisition.Implemented geo-targeting tactics that resulted in business developmental learnings that drove incremental lift in key states for growth and new business avenues.

Green Bay, Wisconsin Metropolitan Area

Effectively manage ($5M+ Annual) Digital Advertising budget across multiple paid media and SEM channelsDrive an effective ROAS and MER to enable rapid business growth while maintaining profitabilityGrow business revenue by 120% YoY while also increasing profitabilityDeveloped daily/quarterly metric growth reporting standards, rolling up directly to CEO Created brand strategy advertising tactics and deployment Develop and implement Digital Advertising campaigns to increase brand awareness, website traffic and drive salesLead content team to develop, test and improve content structure and funnels to guide customers from acquisition to conversionImplement Lean Management and standards of work for self and teams to improve efficiencyDevelop Email and SMS marketing efforts and scaled program 3000-->50,000 active subscribers in first 3 monthsImprove Email & SMS marketing strategy and create unique subscriber growth and experiencesDevelop a customer data-driven marketing funnel across all digital marketing avenuesDevelop story-driven marketing campaigns to convey the brand and values effectivelyTrack and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROASCreate new marketing channels to test creative and adaptive marketing techniques

Appleton, Wisconsin, United States

Grew Enthusiast Enterprises Communications division from 3 people with $12.8M in annual revenue to 19 people and nearly $120M in annual revenue.Oversaw the Email Strategy, SMS Marketing, Social Media, Marketing Automation & Copywriting teams with a growth expectation of 50% Y/Y.Developed a calendar of content for all channels focused on product development and growth.Oversaw the creation and distribution of campaign strategy aimed at promoting various sales and branding initiatives for the organization.Created a strong insight customer use and feedback of products via NPS surveys and post-purchase follow-up.Developed strategic planning between Social Media, Digital Advertising, Graphic Design and Communications to unify our brand messaging and improve customer perception of our brand & products.Integrated product marketing strategies and created optimized marketing initiatives with integrated A/B testing and relevant KPI tracking. Improved the customer life cycle and retention by providing value to the customer through unique content and closing all gaps where a customer may become lost during their purchase process.Created and managed revenue targets and budget expenses to ensure profitability growth.

Appleton, Wisconsin, United States

Developed digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.Planned and executed on all web, SEO/SEM, database marketing, email, SMS, social media, and display advertising campaigns.Developed and maintained a social media presence in Instagram, Twitter, Facebook, and YouTube. Identified short-term and long-range issues that must be addressed and developed a plan of action around these.Measured and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).Optimized performance of campaigns and initiatives by utilizing analytical toolkits to identify underperforming areas.Developed A/B test structure to optimize flow and conversion of the customer journey.Collaborates with internal teams & external to enhance LTV of customers and identify gaps on a customer's lifecycleUtilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Identified critical conversion points and drop off points and optimizes user funnels.