Koel Barua Email & Phone Number

India

The EICHER brand of tractors is one of the oldest names in the industry, responsible for pioneering agricultural mechanization and product technology. It has the distinction of being the only manufacturer of both air and water-cooled tractors across the globe, catering to the dynamic market demands and needs of the modern farmers.Responsible for leading Digital and Brand Marketing InitiativesHighlights - Digital Strategy - Spearheaded the formulation and execution of the company’s digital strategy - Launched the digital platform for a new CSR Initiative - The Custom Hiring Centre for Farming Equipment for Eicher Tractors- Digital presence of Eicher Tractors amplified with a new corporate website, owned pages across social media- Responsible for Lead Generation and contribution to sales

Pune

Renfro India, is a venture of Renfro Corporation US, a premium legwear brand and the largest socks company in the world. The organisation collaborates with globally renowned brands including Levi’s, Reebok, Adidas, Ralph Lauren, Fruit of the Loom, Decathlon, Dr. Scholl’s, Warner Brothers, Walt Disney and many othersCategory Head for Adidas, Levi’s, Warner Brothers, Walt Disney, Scholl & Copper Sole in the socks category. Managed the assigned brands with a team of merchandisers and communications specialists to lead the marketing function for the brand portfolio and manage the season launches.•Maintained a differentiated communication and brand strategy for the brand portfolio and managed the category, communication and brand strategy to drive brand visibility.• Drove the strategic direction and implementation of the category through a successful product roadmap, new product development, product contribution, product-price mix ( SKU & pricing), • Worked with both external agencies & internal stakeholders to drive business objectives and support sales team to attain market share.

New Delhi Area, India

Bradford License India (BLI), is a venture of Bradford Licensing LLC in India, one of the leading brand licensing firms in the world. The organisation manages iconic brands like F TV, Marie Claire, Beverly Hills Polo Club, Swiss Military, Extreme Sports , NBA, Liverpool, Manchester City, Sex and the City, Chhota Bheem, Sony Pictures, Asterix, Popeye, Temple Run, and many more in multiple licensing genres, for business collaborations in India Brand Licensing Head for innovative brand extensions (promotional & product) across F&B, QSR and Home Décor. Launched successful promotional and product brand extensions with iconic brands Client Relationship Management - Integrated with clients to translate business objectives into brand portfolio objectives, innovations, plans and strategies to deliver profitable and sustainable business collaborations for product/ promotional brand extensions. Brand Management- Spearheaded processes for conceptualization and execution of promotional / product brand extensions, brand assurance, revenue generation, development of brand identities and detailed marketing communication programs in accordance to the positioning of brands.

Gurgaon, India

DuPont is a 200+ year old science based American conglomerate and is present across varied industries.Built on a proud heritage, the organisation was responsible for creating path breaking patented innovations like Nylon, Polyester, Tyvek, Sorona, Corian, Teflon, Kevlar, Zemdrain, Nomex and Lycra.Key Responsibilities Supported the business units to plan, develop, manage marketing efforts and launch new categories, products and brands to cater to the emerging needs of the market and contribute to the enhanced growth of business unit. Key Highlights - New brands, categories and product launches- Contributed to the marketing effectiveness of the organisation by leading research and business planning processes New Brand | Category | Product Launch Launch of DuPont™ Sorona® in the Indian Textile Industry Launched DuPont™ Tyvek® Packaging Products New Category Introduction - Launched DuPont™ Tyvek® Products in the Education Industry - Launched DuPont™ Comformax™ in Home Décor in collaboration with Welspun & New York PorticoStrategic Planning | Research - Led the Bottom of the Pyramid (BOP) business strategy development in India in collaboration with social welfare associations and Cornell University - Spearheaded the strategic business planning process to set up New Markets and Geographies for DuPont

Masters, Marketing/Marketing Management, General

Bachelor'S Degree, Commerce

Hsc