Koel Barua Email and Phone Number
Koel Barua work email
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Koel Barua personal email
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I am a progressive marketing professional with 18+ years of proven experience in both B2B and B2C markets. I have led teams for brand building initiatives for Fortune 500 companies across industries like Apparel & Accessories, Home Décor, Packaging, Health & Wellness, Automotive, Brand Licensing and delivered hard business results across Domestic & International markets in America and Europe.I have excelled in driving consumer experience and sales through innovative product offerings and ATL/ BTL promotions for iconic global brands. I have a proven track record in revenue growth, new product introduction, and brand & segment launches.In my current role, have led the digital transformational journey of our brand driving robust digital strategies, launching pivotal CSR initiatives and enhancing our online presence which has resulted in boosting customer loyalty and accelerating our sales revenues.Having worked on diverse products and services in B2B and B2C space, I have gained cross functional expertise in the field of strategic planning, brand building , category & product management, white space product development, research & insights, ATL/ BTL promotions and digital marketing.My approach is centered around creating differentiated communications and strategic planning that drive tangible business resultsLook forward to conversations, collaborations and opportunities to grow with people and organizations passionate about marketing and brands –adding value and learning from them.
Eicher Tractors
View- Website:
- eichertractors.in
- Employees:
- 186
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Digital And Brand Marketing LeadEicher Tractors Oct 2016 - PresentIndiaThe EICHER brand of tractors is one of the oldest names in the industry, responsible for pioneering agricultural mechanization and product technology. It has the distinction of being the only manufacturer of both air and water-cooled tractors across the globe, catering to the dynamic market demands and needs of the modern farmers.Responsible for leading Digital and Brand Marketing InitiativesHighlights - Digital Strategy - Spearheaded the formulation and execution of the company’s digital strategy - Launched the digital platform for a new CSR Initiative - The Custom Hiring Centre for Farming Equipment for Eicher Tractors- Digital presence of Eicher Tractors amplified with a new corporate website, owned pages across social media- Responsible for Lead Generation and contribution to sales
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Category Head - Footwear Accessories ( Adidas L Levis L Warner Brothers L Walt Disney L Dr Scholl )Renfro Brands Nov 2014 - Sep 2016PuneRenfro India, is a venture of Renfro Corporation US, a premium legwear brand and the largest socks company in the world. The organisation collaborates with globally renowned brands including Levi’s, Reebok, Adidas, Ralph Lauren, Fruit of the Loom, Decathlon, Dr. Scholl’s, Warner Brothers, Walt Disney and many othersCategory Head for Adidas, Levi’s, Warner Brothers, Walt Disney, Scholl & Copper Sole in the socks category. Managed the assigned brands with a team of merchandisers and communications specialists to lead the marketing function for the brand portfolio and manage the season launches.•Maintained a differentiated communication and brand strategy for the brand portfolio and managed the category, communication and brand strategy to drive brand visibility.• Drove the strategic direction and implementation of the category through a successful product roadmap, new product development, product contribution, product-price mix ( SKU & pricing), • Worked with both external agencies & internal stakeholders to drive business objectives and support sales team to attain market share. -
Senior Brand ManagerBradford License India Jul 2013 - Oct 2014New Delhi Area, IndiaBradford License India (BLI), is a venture of Bradford Licensing LLC in India, one of the leading brand licensing firms in the world. The organisation manages iconic brands like F TV, Marie Claire, Beverly Hills Polo Club, Swiss Military, Extreme Sports , NBA, Liverpool, Manchester City, Sex and the City, Chhota Bheem, Sony Pictures, Asterix, Popeye, Temple Run, and many more in multiple licensing genres, for business collaborations in India Brand Licensing Head for innovative brand extensions (promotional & product) across F&B, QSR and Home Décor. Launched successful promotional and product brand extensions with iconic brands Client Relationship Management - Integrated with clients to translate business objectives into brand portfolio objectives, innovations, plans and strategies to deliver profitable and sustainable business collaborations for product/ promotional brand extensions. Brand Management- Spearheaded processes for conceptualization and execution of promotional / product brand extensions, brand assurance, revenue generation, development of brand identities and detailed marketing communication programs in accordance to the positioning of brands. -
Lead Corporate MarketingDupont May 2006 - Mar 2013Gurgaon, IndiaDuPont is a 200+ year old science based American conglomerate and is present across varied industries.Built on a proud heritage, the organisation was responsible for creating path breaking patented innovations like Nylon, Polyester, Tyvek, Sorona, Corian, Teflon, Kevlar, Zemdrain, Nomex and Lycra.Key Responsibilities Supported the business units to plan, develop, manage marketing efforts and launch new categories, products and brands to cater to the emerging needs of the market and contribute to the enhanced growth of business unit. Key Highlights - New brands, categories and product launches- Contributed to the marketing effectiveness of the organisation by leading research and business planning processes New Brand | Category | Product Launch Launch of DuPont™ Sorona® in the Indian Textile Industry Launched DuPont™ Tyvek® Packaging Products New Category Introduction - Launched DuPont™ Tyvek® Products in the Education Industry - Launched DuPont™ Comformax™ in Home Décor in collaboration with Welspun & New York PorticoStrategic Planning | Research - Led the Bottom of the Pyramid (BOP) business strategy development in India in collaboration with social welfare associations and Cornell University - Spearheaded the strategic business planning process to set up New Markets and Geographies for DuPont
Koel Barua Skills
Koel Barua Education Details
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Marketing/Marketing Management, General -
Commerce
Frequently Asked Questions about Koel Barua
What company does Koel Barua work for?
Koel Barua works for Eicher Tractors
What is Koel Barua's role at the current company?
Koel Barua's current role is Digital Marketing I Brand Management I Communications.
What is Koel Barua's email address?
Koel Barua's email address is ko****@****dia.com
What schools did Koel Barua attend?
Koel Barua attended Symbiosis Institute Of Business Management, Pune, University Of Calcutta, La Martinere College.
What are some of Koel Barua's interests?
Koel Barua has interest in Photography, Travel, Creative Designing, Singing.
What skills is Koel Barua known for?
Koel Barua has skills like Marketing Communications, Product Development, Cross Functional Team Leadership, Strategic Planning, Market Research, Sourcing, Business Development, Brand Management, Strategy, Sales Management, New Business Development, Product Marketing.
Who are Koel Barua's colleagues?
Koel Barua's colleagues are Bhupender Thakur, Vinay Yadav, Sujeet Singour, Swapnil Raikwar, Sandeep Kumar, Anil Bidani, Anuj Gupta.
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2ind.dupont.com, dupont.com
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