Koeli is the Business head and Co-Founder of Xirify and an expert in Online Retail Strategy. Under Koeli's supervision, the Xirify App was launched in Pune, Pashan, Bavdhan, and Balewadi areas and consistently growing in terms of Shoppers, Retailers, and Orders/Transactions."Working for the B2B2C technology industry for more than 15 years, running a Cloud kitchen, working in the making of online retails products like GullyBuy and consulting many other online and offline retail business previously, helped me to understand the industry and it's challenges from all sides and perspectives of the industry as well as the online shoppers expectations. When I met Prashant Upasani, Co-Founder Xiriy and CEO of VAST we found common passion for solving tech adoption problems for small and mid size retailers and making daily shopping hassle-free for local shoppers.Today, Xirify aims to become One Stop Solution for every household in India to run their daily chores. We are building a dynamic new age technology that can be configured and setup for each type/category of Retail Business and Service Providers in Minutes. A Mobile First Platform To help all type of Local Retail Business to• Catch up with the M-Commerce frenzy shift of the consumer market.• Empower with easy-to-use App with powerful features to promote and increase online sellWe are also aggregating the best online platforms and tools available in the market in one place such as Dunzo, Borzo for last mile delivery, Cashfree for online payment, Petpooja for POS and Inventory management, Gupshup & Exotel for communication automation and much more with the objective of creating a sustainable digital economy where the local community and all hyper local players benefits."

Head of Marketing for the Products & Services offered by Valueadd Softtech & Systems. Responsible for marketing strategy, roadmap, content marketing, positioning and demand generation.

Marketing Manager, Strategy & Planning, Advertising, media, business development, brand & Channel Manager, promotions, events, public relations, business development, corporate communication, market communication, Project Management, IT Marketing, Social Media Marketing.

1) Client Co-ordination & Communication 2) Developed and executed Media plan 3) Writing regular blogs for client based in USA4) Develop Social media marketing strategy for a clients based in Mumbai and Pune5) Managing and coordinating with various vendors and agencies6) Event management 7) Cold calling