Beth Koenig Email and Phone Number
Summary: A seasoned leader of Advertising Revenue & Operations Strategy, specializing in building high performance operations teams to achieve revenue success and operational efficiencies. A builder at heart, I've implemented scaleable systems, processes, and tools transforming operations at various companies. I excel at translating vision into actionable strategies and effectively bridging the gap between strategic thinking and tactical execution across teams. Identifying opportunities for increased efficiency, I enable teams to focus on doing what they do best and remove the operational hurdles. Leadership style: I embrace a partner-first mentality when working with peers, the C-suite, and teams. My leadership is driven by the goal of inspiring others to excel in their work while fostering growth and a sense of enjoyment. I lead with a growth mindset and curiosity, placing a strong emphasis on excellence. This approach creates an environment of trust, autonomy, and team satisfaction, ultimately driving team growth and success.Operations Expertise:Operational and Strategic Planning | Cross-functional Leadership | Revenue Strategy | Team Development | Partnerships | Systems Implementations | Operations Transformation | Business Processes | Go-to-market Strategies | KPI Implementation & Tracking | Sales Operations & Forecasting | Business Marketing & OperationsAdvertising Expertise: My experience encompasses driving revenue growth through direct sales, custom executions, programmatic advertising, and strategic ad tech partnerships. Advertising Operations | Ad Tech Partnerships | Direct Sales | Brand Partnerships | Programmatic Advertising | Yield Optimization | Ad Product Development | Client Services | Media Planning | Ad Server and Systems IntegrationsValues: Growth Mindset | Transparency | Curiosity | Creativity | Responsibility | Striving for Excellence | Care for Others
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MemberChief Oct 2021 - PresentNew York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.
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Director Of OperationsThinkonward Nov 2023 - Sep 2024Austin, Tx, Us -
Vp Of Revenue Operations, Tumblr Advertising & Brand PartnershipsAutomattic Aug 2020 - Jun 2023San Francisco, UsBuilt and scaled the Revenue Operations foundation (sales & advertising operations) for Tumblr Brand Partnerships. Reporting to the CRO, was responsible for business planning; guiding teams on best practices, processes, and products; sales enablement and KPI tracking; and leading major cross-functional initiatives.Highlights:• Led multi-quarter ad server tech migration, guiding engineering, business, and ops teams. Spearheaded RFP process and contract negotiations to achieve best terms and rates. Resulted in increasing campaign revenue delivery from <70% to 100%.• Led major Salesforce implementation with top industry partner, and trained the sales team through new processes and KPI tracking resulting in clear view of sales performance throughout the quarter.• Managed resources and sales efforts for ROI resulting in increased deal size by 76%.• Enabled sales teams with new advertising products and solutions to differentiate in social media and publisher markets. -
Advertising Revenue Operations & Marketing ConsultantSelf-Employed Aug 2019 - Aug 2020Spent a year consulting and building advertising revenue for two companies in the Austin, TX area.• (RVshare.com) Ad Monetization Strategy: Built their first ads program in less than 6 months. Advised, implemented, and developed the ads strategy including revenue models and partnering with engineering and product teams to implement the ad server, ad products, and set up programmatic partnerships. • (Dosh.com) B2B/Partner Marketing: Created an alternative solution for advertisers in the form of cash back for consumers. Built a B2B marketing function. Enabled the sales team with high value opportunities, managed research initiatives, streamlined processes, executed industry impact events, and developed account based marketing campaigns.
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Head Of Operations, Global Advertising And Partnerships At Vrbo And HomeawayExpedia Group Oct 2016 - Mar 2019Seattle, Wa, UsDrove operational strategy for direct and programmatic advertising at Expedia Group's vacation rental portfolio of global brands. Oversaw direct ad sales and programmatic advertising revenue. Partnered closely with leadership to develop and execute on global strategies to scale the advertising business. Was responsible for all systems, tools, processes, and overall yield optimization to ensure hitting revenue targets. My role also interfaced with many groups across HomeAway, VRBO, and Expedia Group, including strategy, legal, product, engineering, and marketing teams to execute on advertising initiatives. Highlights:• Overhauled the programmatic business Increased CPMs by 117% and fill rate by 22% through strategic partnerships, tech upgrades, automation, data driven optimizations, and sales enablement.• Unified reporting by onboarding Tableau, delivering unified business KPIs, identified sales opportunities, and optimized revenue.• Led on privacy compliance (GDPR) readiness on behalf of the advertising division ensuring regulatory requirements were met and revenue impact was minimized.• Implemented new monetization channels resulting in 11% increase in overall revenue.• Coached and supported team members to meet career goals. -
Manager, Global Advertising Operations At Vrbo And HomeawayExpedia Group Nov 2014 - Oct 2016Seattle, Wa, UsDrove efficiencies and led advertising operations supporting the direct ad sales business at the vacation portfolio brands (Vrbo, HomeAway, HomeAway.co.uk, VacationRentals, ODHR.co.uk, and Stayz.au). Highlights:•Built and trained the first in-house ad operations team, including ad traffickers and analysts•Transformed processes and procedures for campaign management across operations, sales, account management, and finance resulting in client retention and improved deliverable timelines by 50%•Implemented an order management system (DoubleClick Sales Manager)•Expert speaker at a national industry conference (AdMonsters, August 2016 in Austin, TX)
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Director, Sales OperationsMyxer Oct 2012 - Aug 2014Austin, Tx, UsManaged all direct sales, technology and system implementations, and cross-functional initiatives to support advertising revenue growth. Highlights:• Maximized ad revenue by 200% through data driven optimization and new partner management strategies. • Managed successful campaigns for major auto and insurance clients resulting in increased spend of 25% and repeat business.• Lead ad product migration for the new website and app. -
Vp / Head Of Advertising OperationsGrooveshark Jun 2011 - May 2012Gainesville, Fl, UsOversaw the long-term strategy and management of the advertising business at a music startup of 35 million users. Responsible for ensuring efficient ad tech systems, revenue partnerships, and leading cross-team alignment to scale revenue. Through yield management strategies, data revenue and ad network partnerships, and team collaborations grew monthly revenue by 10x from 2009-2012. Most proud of building a team from the ground up, including new professionals in campaign management and yield optimization, and launching multiple ad ops careers. -
Director, Advertising OperationsGrooveshark May 2009 - Jun 2011Gainesville, Fl, UsManaged campaign implementations and ad network optimization which lead to building out the first ad operations department at a boot strapped music startup. Was responsible for all ad network contracts and partnerships to grow revenue, ad tech implementations, campaign trafficking and reporting processes.
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Marketing Events And Business Development CoordinatorGrooveshark Jun 2008 - May 2009Gainesville, Fl, UsWore multiple hats during the early phase of the company across marketing, events, ad sales, and business development. Activated brand awareness and consumer acquisition strategies through blog management and organized music events. I eventually dabbled in advertising sales before shifting into the lead ad operations role permanently.
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Marketing Coordinator And Media BuyerThread Pit Inc Jun 2009 - Jan 2010Managed all digital media buys, affiliate partnerships, and ad creation.
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Education AssociateHippodrome Theatre May 2005 - Aug 2007The Hippodrome Theatre is a regional professional theatre located in central Florida. My role primarily focused on educating at risk youth through the award winning community model program, H.I.T.T. By visiting classrooms and juvenile detention centers, we worked with large and small groups on improvisational scene work to address issues such as substance abuse, HIV/AIDS, self esteem, bullying, and teen pregnancy. During summer and spring breaks, I taught general theatre classes to elementary to high school students, and directed productions.
Beth Koenig Education Details
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Florida State UniversityTheatre
Frequently Asked Questions about Beth Koenig
What company does Beth Koenig work for?
Beth Koenig works for Chief
What is Beth Koenig's role at the current company?
Beth Koenig's current role is Revenue Operations Leader | Advertising Revenue Strategist | CHIEF Member.
What schools did Beth Koenig attend?
Beth Koenig attended Florida State University.
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