Koenraad Deridder Email & Phone Number

Brussels, Brussels Region, Belgium

The Center for Information about Media (CIM) is a Joint Industry Committee (JIC) that is entrusted with the currency media research in Belgium. Its impartial media research sets the industry standard for audience measurement and advertising campaign assessment. As a 'true JIC', CIM's membership comprises over 150 members from the three families in the Belgian communications landscape: media, agencies, and advertisers. Founded in 1971 through the merger of two press organizations, CIM… Show more The Center for Information about Media (CIM) is a Joint Industry Committee (JIC) that is entrusted with the currency media research in Belgium. Its impartial media research sets the industry standard for audience measurement and advertising campaign assessment. As a 'true JIC', CIM's membership comprises over 150 members from the three families in the Belgian communications landscape: media, agencies, and advertisers. Founded in 1971 through the merger of two press organizations, CIM has since broadened its scope to include television, radio, cinema, OOH and digital media. Its mission is to offer a comprehensive picture of media consumption in Belgium through a cross-media lens, spanning all forms of content and advertising, seen, heard, or read.In 2024 the CIM team won the Gold AMMA as media personality of the year. Show less

Leuven Heverlee Area, Belgium

Dekoder now serves as a management company after 20 years+ of business development for media and brands.Dekoder was involved in all major changes in the Belgian media landscape: the move to digital and connected TV (for Telenet, Proximus and Philips), the expansion of the radio offer (for Mediahuis and Studio 100), the take-over of SBS Belgium (now Play Media, for Woestijnvis), the development of thematic TV (with Acht and Transfer) and charter agreements with the government (for VRT… Show more Dekoder now serves as a management company after 20 years+ of business development for media and brands.Dekoder was involved in all major changes in the Belgian media landscape: the move to digital and connected TV (for Telenet, Proximus and Philips), the expansion of the radio offer (for Mediahuis and Studio 100), the take-over of SBS Belgium (now Play Media, for Woestijnvis), the development of thematic TV (with Acht and Transfer) and charter agreements with the government (for VRT and the regional TV channels). Dekoder also boosted commercial innovation (for DPG Media, RTL, NORTV, Mediabrands and Group M) and international expansion and consolidation in the production sector (for Caviar, Dedsit, Sputnik...). Show less

Amsterdam, North Holland, Netherlands

Bionic is a boutique sales house for linear and digital video in The Netherlands. Bionic represents Warner Bros. Discovery (Cartoon Network, Cartoonito), Studio 100 (njam!), Canal+ (FilmBox), RTV7, Insight TV, Dance Television, Stingray (Classica, dJAZZ), Euronews and Blue Ant Media (Love Nature).

Brussels Area, Belgium

FOO serviced TV stations and other media platforms.It operated the television station Acht of Concentra until the channel was acquired by market leader DPG Media and rebranded (now vtm4). FOO also helped launch the channels Evenaar and Vice TV in Belgium and did assignments for other Belgian and international channel groups like A+E and AMC.Acht / FOO nurtured the talents of e.g. Adil El Arbi & Bilall Fallah (Bergica), Jonas Govaerts (Super8, Monster!), Sahim Omar Kalifa (Steenweg)… Show more FOO serviced TV stations and other media platforms.It operated the television station Acht of Concentra until the channel was acquired by market leader DPG Media and rebranded (now vtm4). FOO also helped launch the channels Evenaar and Vice TV in Belgium and did assignments for other Belgian and international channel groups like A+E and AMC.Acht / FOO nurtured the talents of e.g. Adil El Arbi & Bilall Fallah (Bergica), Jonas Govaerts (Super8, Monster!), Sahim Omar Kalifa (Steenweg), Tarek Halaby (Festival Express) and Tim Mielants (Super 8). Show less

Antwerp Area, Belgium

Transfer is the only national sales house for TV and video in Belgium.Transfer represented channels of the most important American and Canadian media groups like A+E, Disney, NBC Universal (Comcast), Paramount Global, Stingray, Vice and Warner Bros. Discovery and major players of Benelux origin like Mediahuis, Ment, NTV, Roularta, PMG, Studio 100 and XITE.Transfer wrote history by launching French channel TF1 in the Belgian market and turning it into a viable commercial… Show more Transfer is the only national sales house for TV and video in Belgium.Transfer represented channels of the most important American and Canadian media groups like A+E, Disney, NBC Universal (Comcast), Paramount Global, Stingray, Vice and Warner Bros. Discovery and major players of Benelux origin like Mediahuis, Ment, NTV, Roularta, PMG, Studio 100 and XITE.Transfer wrote history by launching French channel TF1 in the Belgian market and turning it into a viable commercial proposition.Transfer has won numerous awards like "Best Belgian Sales House for Television"​ by the United Media Agencies (UMA), the Gold AMMA as "Best Belgian Media Saleshouse" and awards for its non spot productions like BOA, CCB, Cuckoo, Epica and EUPRIO (best campaign for universities and high schools in Europe).After buying the shares of Koenraad and Birgitta De Smet and the sale of 21st Century Fox to Disney, Transfer is now fully owned by Disney.Member of the Strategic Committee and the Technical Commission TV of CIM and Chairman of Thematics United (association of Discovery, Disney, Paramount and Transfer / FOX). Show less

London, United Kingdom

-1998: President of Programming (Programmadirecteur) at TV network VT4, transmitting from London to the Belgian market. Also responsible for Flemish productions including the critically acclaimed 'Expeditie Robinson'​ (Survivor), the less critically acclaimed but legendary 'Temptation Island', multiplatform shows such as 'Popstars'​ and 'Chat 3231'​ and the development of 'Peking Express'.-1997: Advisor Scheduling & Programming to other stations of VT4's mother company SBS Broadcasting in… Show more -1998: President of Programming (Programmadirecteur) at TV network VT4, transmitting from London to the Belgian market. Also responsible for Flemish productions including the critically acclaimed 'Expeditie Robinson'​ (Survivor), the less critically acclaimed but legendary 'Temptation Island', multiplatform shows such as 'Popstars'​ and 'Chat 3231'​ and the development of 'Peking Express'.-1997: Advisor Scheduling & Programming to other stations of VT4's mother company SBS Broadcasting in Scandinavia and Central Europe, including at the launch of the Hungarian station TV2, which after three months became the market leader. -1996: Head of Scheduling and member of the executive committee (Directeur Programmering) at VT4. -1996: Research and Development manager at VT4, member of the technical commission on ratings research of the Centre for Information about Media (CIM) and the Belgian Association of Audiovisual Media (BVAM, now called VIA). Show less

Brussels Area, Belgium

-1994: Head of Television and Account Director at media agency Universal Media, managing the accounts of McCann-Erickson (Coca-Cola, GM...) and direct clients (ABInBev, Colruyt...).-1992: TV buyer at Universal Media.

Brussels Area, Belgium

Military service. Military training and Assistant Operator in the mainframe computer room of the terrestrial army.

Brussels Area, Belgium

At the procurement department for construction and renovation of buildings.

Master, Communicatiewetenschap

Secondary School

The Innovator'S Dna