Kofi Saforo Email & Phone Number

Canada

Toronto, On, Ca

Accra, Greater Accra, Ghana

• Development of yearly integrated and cost-effective digital strategies and scalable process workflows in-line with the organization’s business goals.• Management and execution of innovative digital marketing campaigns and yearly marketing content calendars across diverse digital channels.• Collaboration with cross-functional teams including Communications and Web Development to ensure proper and satisfactory online user experience across various web platforms.• Proactive monitoring, analysis and reporting of social media trends and their impact on the bank's brand in-line with relevant business KPIs.• Researching the latest and emerging digital tools and interactive trends for optimal social media campaign impact.

• Responsible for the planning, development and management of digital strategies for clients in-line with their digital marketing goals• Relationship management with existing and potential clients• Management of content distribution to online channels and social media platforms to boost web traffic

Accra, Greater Accra Region, Ghana

• Developed and managed digital content for high-value clients including Cussons Baby Ghana, Prudential Bank, DKT, and Darling in line with the organization’s goals.• Conceived clear, engaging and original content, ideas and concepts in collaboration with the Creative team.• Adjusted and redeveloped campaigns in response to feedback from the client’s Creative and Account team.

Remote

• Provision of best marketing strategies for client products. • Supervision of advertising and promotion of client products.

Accra

Master Of Science - Ms, International Business

Advanced Marketing

Activities and Societies: President of International Students Union (ISU) Student President: Responsible for supervising and coordinating.

Bachelor Of Business Administration - Bba, Marketing