● Grew a UX community: Expanded the community by 2.5k in less than 3 months, via writing and sharing knowledge to advance UX designer careers.● Mentored career shifters: Assisted newcomers in transitioning their careers to the UX industry.● Established e-newsletter: Created an e-newsletter subscription for the community, achieving nearly a 25% conversion rate and a 75% open rate — 21% higher than industry peers.● High engagement: Attained a 26% click rate in the e-newsletter, outperforming peers by 12%.● Inspiring content: Received positive feedback on shared content, inspiring product designers to grow and develop their skills.

● Establishing customer-centric culture and practice● Define UX strategy and identify opportunities for UX research in the SEA market, from defining problem statements to idea validation through user interviews and usability testing.● Engage and collaborate with product managers to identify the biggest customers problems tosolve at the organizational level● Plan and conduct user interviews and usability testing, facilitating product development direction and decision● Utilising quantitative and qualitative data to define the best possible design solutions● Be hands-on in developing customer journey, wireframe and interface design● Be the advisor for design system strategy for the design team, iterating and improving existingdesign systems with the design system lead● Coach and develop product designer and UX writer, providing coaching and assisting careerdevelopment, enabling them to succeed in the team

● Building user-centric culture with setup design thinking process onto the current product (FairPrice / Scan & Go) development process.● Define UX strategy and identify opportunities for UX research, from defining problem statements to idea validation through user interviews and usability testing.● Facilitate and lead the discussion on the ideal customer journey with senior stakeholders, including CEO and management level.● Developing and exploring new ideas based on customer insights, and validating through usability testing and AB testing.● Be hands-on for feature development, flow and mockup design and usability testing.● Develop and align the process with the product team on quality gatekeeping under the scrumprocess.● Host and facilitate remote ideation workshops.● Mentor junior designers by project base.

● Lead a team of 2 product designers.● Lead the driver app experience, and develop UX principles for driver products through userinterviews and usability testing in the SEA market.● Define UX strategy and identify opportunities for building user-centric culture with setupdesign thinking process onto current product flow.● Driving the team to build the UX principle, based on customer value.● Be hands-on with feature development, flow and mockup design and usability testing.

● Define UX strategy to localise the product experience from China to Hong Kong Market.● Identify opportunities for UX research, from defining problem statements to ideas validation through user interviews and usability testing.● Articulate the UX strategy and design solution execution, communicate it with all levels of stakeholders including C-Level management.● Manage up to 6 product designers by projects between China and Hong Kong, including researcher, UX designer and visual designer.● Conduct and arrange usability testing, converting the insights to product development.● Jointly lead the co-design workshop, involving stakeholders, collecting insights from users, and converting these insights into practical solutions.● Iterating and improving the product through data observation and user research.● Working closely across the marketing and growth team for the activation campaign.● Define requirements and specifications to developers, and be the quality gatekeeper.

● Playing a key role in an e-commerce product (MyMM App) that sells affordable luxury goods to mainland china.● Develop complicated features such as Order Management System, Coupon System from scratch to launch, working along with different units such as business stakeholders, product managers and developers.● Conduct effective research, including competitive analysis and stakeholder interviews.● Present and lead feature direction with internal parties, including C-level stakeholders in theEnglish environment.● Create functional prototypes, testing scripts and conduct user testing.● Define specifications for developers.● Coordinate with offshore business stakeholders and developers, e.g. in ShangHai, Vietnam bydifferent mediums such as Jira / Confluence / Skype / WeChat.● Ensure highly consistent user behaviour within the product such as web and mobileapplication.