Juliana Koh Email & Phone Number

New York, NY, US

Vancouver, BC, CA

San Francisco, CA, US

United States, Fully Remote, US

As the first and only CRM FTE on the team, I managed Parents’ Lifecycle roadmap, CRM strategies and executions and 3 contractors. YOY, Bookings attributable to Email Channel grew 3.5X while Total Buyers grew 5X. Our ESP, Iterable enabled our CRM to deliver segmented approach in Lifecycle and Marketing messages with class recommendations tailored based on.

New York, NY, US

Led and executed lifecycle programs for NEOU to convert Registrants, nurture and engage Members, and win back Churners. Built multi-channel programs to increase MAU, optimizing campaigns and migrating CRM operations to Iterable leveraging email, in-app and push notifications. I’ve been told that NEOU is one of the heavy inapp users at Iterable, and the 3.

San Francisco, California, US

- Led 36 implementation of Iterable to clients' techstack and maintained a perfect 5.0 CSAT- Partnered closely with clients on recommending programs that drive business goalsI’ve had a great experience coaching and onboarding my peers in various industries in this role. I’ve also learned a lot about myself and thought process of other marketing managers at.

Santa Monica, California, US

As a result of family decision to move back to Jersey, I had to resign from this position. Regrettably, I didn’t spent enough time to see and break through my role at Headspace.

Stockholm, Stockholm County, SE

- Successfully activated +3% and reactivated 1% lapsed Freemium members- Built global lifecycle email programs for 100MM+ Free Spotify users in 25 languages - Streamlined CRM campaign intake, execution and reporting processes- Partnered closely with Marketing Managers, Product Managers and Engineering to optimize data, email campaigns operations and.

New York, US

- 1st Retention Team hire to build foundation for email marketing and CRM channel.- Led platform migration to Salesforce Sales Cloud, and ESP migration to Salesforce Marketing Cloud/ ExactTarget.- Set up email messaging roadmap leveraging ExactTarget capabilities.- Defined and built programmatic lifecycle campaigns targeting segments.- Defined and executed.

Chicago, Illinois, US

- Overall, I oversaw strategic executions of multi-channel retention communication for both Seamless and GrubHub.- Accountable for Retention expenses, budget and forecast, as well as vendor relationships and emerging tactics for Retention.Major accomplishments:- Automated 15 recurring email programs to improve resource efficiency. Programs include.

New York, NY, US

- Managed Ecommerce operations- Managed eBay marketplace operations, stores.ebay.com/c21stores- Managed eCommerce email marketing strategies and overall C21 email operations.- Managed web analytics capture and ad hoc data analysis

New York, NY, US

Launched in April 2011, C21Stores.com is an off-price apparel and home destination offering up to 65% off. C21 Stores is primarily a brick-and-mortar retailer with 7 stores in NY and NJ.- Successfully launched www.c21stores.com ( managed UAT and function testing)- Successfully integrated email marketing data from ground up to fully self-service, leveraging.

New York, NY, US

- Managed operations of all online marketing campaigns for Circulation acquisition: banner allocations and trafficking, email marketing integration with Epsilon and all email marketing operations, CRM segmentations and integrations with partners.- Supported online needs and requirements for 5 Marketing Managers in Circulation- Collaborated with.

Costa Mesa, CA, US

- Subject matter expert in client projects such as global opt-out, registration, unsubscription, preference center, refer-a-friend and survey forms for subscriber retention, acquisition and profile management. Hands-on setup for clients like Rogers Publishing, National Geo, Circuit City, Borders, Saks, Bloomingdales and Vistaprint

B.S, Business Computer Information System

Certificate, Digital Media Marketing