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I’m an experienced Growth & Retention Marketer with specialty in CRM and Lifecycle. I have proven success in establishing and improving the CRM function, foundation, contract, team growth, and drive user retention by delighting users through lifecycle, referals, direct mail and digital messaging at multiple companies in various industries, such as, Seamless/ Grubhub, Spotify, Outschool and Mozilla. My uniqueness in the industry:- Martech experience: I have handled several RFPs, ESP migrations and launched multi-channel campaigns with limited resources. I went in to structure, build and hire for the CRM department at Outschool, NEOU, Peloton and C21Stores.com.- Global POV: In my time at Spotify, I had a hand in launching Wrapped, localized Freemium lifecycle programs and support go-to-market launches in 20+ locales and partnered with regional teams in EMEA, APAC, LatAm and NA. Hands-on experience in the following platforms:> ESP: Iterable, Braze, Salesforce Marketing Cloud/ ExactTarget, Cordial.io, Mailchimp, Sendgrid, Sendwithus, Oracle Responsys, Epsilon DREAM, CheetahMail> CDP: SegmentFun facts:• I love dogs!• I love food!• I love traveling to Asia!
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Crm And Lifecycle Ops LeadGrohausNew York, Ny, Us -
Lifecycle LeadDurable Oct 2024 - PresentVancouver , Bc, Ca -
Senior Lifecycle Marketing ManagerMozilla Apr 2023 - Oct 2024San Francisco, Ca, Us -
Crm LeadOutschool Mar 2021 - Dec 2022United States, Fully Remote, UsAs the first and only CRM FTE on the team, I managed Parents’ Lifecycle roadmap, CRM strategies and executions and 3 contractors. YOY, Bookings attributable to Email Channel grew 3.5X while Total Buyers grew 5X. Our ESP, Iterable enabled our CRM to deliver segmented approach in Lifecycle and Marketing messages with class recommendations tailored based on geo, age, interests and price points. I also functioned as a CRM Helpdesk/ SME for Community, B2B, DotOrg and Supply teams. This role is equivalent to Director, as the titles at Outschool are Associate-Manager-Lead-Head. About 80% of the Marketing team was laid off in Dec 2022. -
Head Of CrmNeou Feb 2020 - Mar 2021New York, Ny, UsLed and executed lifecycle programs for NEOU to convert Registrants, nurture and engage Members, and win back Churners. Built multi-channel programs to increase MAU, optimizing campaigns and migrating CRM operations to Iterable leveraging email, in-app and push notifications. I’ve been told that NEOU is one of the heavy inapp users at Iterable, and the 3 CRM channels are on top 6 mediums of workout attribution. This is exciting and we look to build on the momentum with more engaging programs and new product features. -
Senior Implementation ConsultantIterable Feb 2019 - Feb 2020San Francisco, California, Us- Led 36 implementation of Iterable to clients' techstack and maintained a perfect 5.0 CSAT- Partnered closely with clients on recommending programs that drive business goalsI’ve had a great experience coaching and onboarding my peers in various industries in this role. I’ve also learned a lot about myself and thought process of other marketing managers at Iterable. -
Crm Manager, B2BHeadspace Inc. Jun 2018 - Dec 2018Santa Monica, California, UsAs a result of family decision to move back to Jersey, I had to resign from this position. Regrettably, I didn’t spent enough time to see and break through my role at Headspace. -
Global Crm Marketing ManagerSpotify Jan 2017 - May 2018Stockholm, Stockholm County, Se- Successfully activated +3% and reactivated 1% lapsed Freemium members- Built global lifecycle email programs for 100MM+ Free Spotify users in 25 languages - Streamlined CRM campaign intake, execution and reporting processes- Partnered closely with Marketing Managers, Product Managers and Engineering to optimize data, email campaigns operations and strategy in the most efficient and effective mannersAs a result of family decision to relocate to California, I had to resign from Spotify. -
Senior Manager, Crm & RetentionPeloton Interactive Feb 2016 - Oct 2016New York, Us- 1st Retention Team hire to build foundation for email marketing and CRM channel.- Led platform migration to Salesforce Sales Cloud, and ESP migration to Salesforce Marketing Cloud/ ExactTarget.- Set up email messaging roadmap leveraging ExactTarget capabilities.- Defined and built programmatic lifecycle campaigns targeting segments.- Defined and executed email optimization plans including personalization, A/B testing and send-time-optimization.- Managed 2 direct reports and 3 vendor relationships -
Manager, Consumer Retention MarketingGrubhub Oct 2012 - Sep 2015Chicago, Illinois, Us- Overall, I oversaw strategic executions of multi-channel retention communication for both Seamless and GrubHub.- Accountable for Retention expenses, budget and forecast, as well as vendor relationships and emerging tactics for Retention.Major accomplishments:- Automated 15 recurring email programs to improve resource efficiency. Programs include: Reactivation, winback, birthday, welcome, recommendation, rating & review and review via Gmail Inbox Action. Grew order conversions through the email channel by 152% in the first 12 months.- Led the ESP RFP in 2014 and brokered a contract that saves $80K+ per annum- Led email template update to responsive template by hiring responsive coding expert to train the internal creative crew, and enable email-to-app deeplink capabilities.- Led email enhancement and A/B testing efforts including partnership with Movable Ink and send-time optimization.- Launched multi-channel consumer outreach including email, paid display, direct mail, and in-app retargeting to lapsed customers. -
Senior Manager, Email & AnalyticsCentury 21 Department Stores Feb 2012 - Oct 2012New York, Ny, Us- Managed Ecommerce operations- Managed eBay marketplace operations, stores.ebay.com/c21stores- Managed eCommerce email marketing strategies and overall C21 email operations.- Managed web analytics capture and ad hoc data analysis -
Email & Analytics ManagerCentury 21 Department Stores Dec 2010 - Feb 2012New York, Ny, UsLaunched in April 2011, C21Stores.com is an off-price apparel and home destination offering up to 65% off. C21 Stores is primarily a brick-and-mortar retailer with 7 stores in NY and NJ.- Successfully launched www.c21stores.com ( managed UAT and function testing)- Successfully integrated email marketing data from ground up to fully self-service, leveraging Cheetah forms, triggers / API solutions, daily data exports and regular email marketing campaigns. Domain reputation is 95% with deliverability at 99% as of December 2011.- Created email life cycle strategy for ecommerce members for viral marketing, transactional triggers and private sales reminder emails.- Managed retention email marketing campaigns, e.g daily deals for 25 days, 10% off, free shipping, $25 referal program- Successfully integrated Coremetrics to C21Stores.com from scratch to self-sufficiency.- Managed ongoing ecommerce optimizations and augmentation projects.
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Online Operations ManagerThe New York Times Oct 2007 - Nov 2010New York, Ny, Us- Managed operations of all online marketing campaigns for Circulation acquisition: banner allocations and trafficking, email marketing integration with Epsilon and all email marketing operations, CRM segmentations and integrations with partners.- Supported online needs and requirements for 5 Marketing Managers in Circulation- Collaborated with cross-functional teams in IT and Digital departments. -
Product Specialist/ Project ManagerExperian 2004 - 2007Costa Mesa, Ca, Us- Subject matter expert in client projects such as global opt-out, registration, unsubscription, preference center, refer-a-friend and survey forms for subscriber retention, acquisition and profile management. Hands-on setup for clients like Rogers Publishing, National Geo, Circuit City, Borders, Saks, Bloomingdales and Vistaprint
Juliana Koh Skills
Juliana Koh Education Details
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St. Cloud State UniversityBusiness Computer Information System -
New York UniversityDigital Media Marketing
Frequently Asked Questions about Juliana Koh
What company does Juliana Koh work for?
Juliana Koh works for Grohaus
What is Juliana Koh's role at the current company?
Juliana Koh's current role is CRM and Lifecycle Ops Lead.
What is Juliana Koh's email address?
Juliana Koh's email address is ko****@****hoo.com
What is Juliana Koh's direct phone number?
Juliana Koh's direct phone number is +171893*****
What schools did Juliana Koh attend?
Juliana Koh attended St. Cloud State University, New York University.
What skills is Juliana Koh known for?
Juliana Koh has skills like Web Analytics, E Commerce, Email Marketing, Analytics, Digital Strategy, Advertising Operations, Project Planning, Online Marketing, Crm, Html, Digital Marketing, Css.
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