Dan Kohler Email & Phone Number

New York, Ny, Us

San Francisco, Ca, Us

I’m a professor at the Academy of Art University in San Francisco teaching Graduate-level Masters of Arts students in Advanced Copywriting, Short-Form Story Writing, and Advertising Campaign Development.Founded in San Francisco, Academy of Art University is one of the largest private, accredited art and design schools in the nation, with a mission to prepare aspiring professionals in the fields of design, communication and the arts by delivering excellent undergraduate and graduate Masters degrees.

Los Angeles, California, Us

Art Battle: https://artbattle.comArt Battle is the world's first and largest live painting tournament. With events in 50+ cities around the world, we provide artists with an opportunity to showcase their talent and become better through competition; and audiences with a unique experience of being inside the process of creation.- Conceived and led Art Battle’s first multi-tournament flagship brand partnership deal to launch the new Creative Marker for Sharpie.

AI Whisperer: always sharing the potential of generative AI in the creative realm and its impact on advertising and branding strategies.Led a digital transformation and change management project for The Imagine Group, the country's third largest printing company. Performed custom customer research and developed positioning, sales materials, internal sell-in process, investment priorities for equipment and people, and the external go-to-market / key account plan.Served as the SVP of Marketing for X2 Performance. X2 is a clean, heathy energy drink used by 25 pro sports teams and backed by private equity firm L Catterton.- Drove business and customer marketing plans, including assortment, pricing, channels, positioning, and B2B/DTC marketing, while crafting a beverage innovation strategy for restaurant accounts.- Led a new packaging and VIS project for X2 to elevate communication and consumer pull (resulting in 84% purchase intent) and negotiated a renewable 3-year contract with Subway Restaurants USA for X2 SKUs to be offered as an optional product in stores.Acting CMO for Crystal River Meats: on a mission to disrupt the meat industry by delivering consistency & excellence in domestic grass-fed beef.- Led marketing and B2B business development efforts and built a strategic brand architecture from the ground up to drive execution via new B2B and B2C touchpoints and content.- Established a new company go-to-market plan to transform the brand from regional to national, launched e-commerce channels, and orchestrated branded content strategy (including a partnership with Netflix comedy series "The Ranch").

Los Angeles, Ca, Us

Served on Quigley’s executive leadership team and overaw brand and business strategy, new business development, and agency growth and culture, while building new strategic alliances and partnerships and driving agency marketing and PR efforts.- Wrote strategic plan to align vision and process for business growth, efficiency, and effectiveness in 2023, including strategic account targets, lead generation channels, opportunity evaluation criteria, and priority areas for agency investment to execute flawlessly.- Won new business RFP pitches with clients such as CAVA, Welch’s Fruit Snacks, Teachers of Tomorrow, and New York Sports Clubs.

Us

Directed a 112-country marketing network with 78 employees across 18 offices, reporting to the CMO; focused on global brand integrity, creative capability, implementing best practices, training and up-skilling, and enhancing market-specific strategies to boost brand equity, traffic, sales, and profits for franchisees.- Achieved a turnaround in key markets by repositioning the brand, driving stakeholder alignment, and creating and implementing an award-winning campaign and media strategy, leading to significant increases in awareness, preference, and store visits.- In France, improved full-funnel metrics: Unaided Awareness +1.2%; Familiarity +5.4%; Consideration +17.4%; and Traffic +47%.- Developed and executed comprehensive marketing plans, balancing global Subway branding with localized requirements; authored and implemented a new global creative brief and process and optimized the agency roster to enhance creative output.- Garnered deep market, competitive, and consumer insights through partnerships with global market research firms, informing customer-centric strategies and improving overall marketing effectiveness.- Integrated social media campaign across country markets around universal themes, e.g., global holidays, entertainment and sports partnerships, with Taylor Swift, Marvel, Liverpool Football Club, Disney and Star Wars, earning over 600 million impressions and enhancing consumer engagement.- Pioneered "test & learn" approaches in media planning for heightened efficiency; completed an Asia Regional Media RFP to reduce costs and improve media leverage/clout and ensured financial prudence in international marketing budget management.

Chicago, Illinois, Us

McDonald's: Led McDonald’s International to win the Effie Award for top global brand in marketing effectiveness for two consecutive years, achieving goals in revenue (+10%), geographic expansion, and creative success; provided strategic guidance across a 36-country network.- Drove expansion of the global relationship and revenue with McDonald’s to cover 72% of restaurants, securing new business in multiple countries.- Successfully pitched and won a global initiative to revitalize the image and relevance of Ronald McDonald.- Won the prestigious Leo Intel Award for strategic excellence in the global network, demonstrating a connection between award-winning, superior creative work and tangible business results.- Pioneered McDonald's first-ever global social media campaign for the McCafe launch in Malaysia.Nintendo: Managed the gaming account during a transitional period, contributing to campaigns and associated marketing for the Wii U console. Greater Chicago Food Depository (Pro-Bono): striving to end hunger in the community.- Led cross-functional team to reimagine the digital ecosystem optimizing channels/platforms/tactics to further strategic mission.- Launched an innovative new mobile program to improve donations for Holidays, realizing thousands of incremental meals donated.

New York, Ny, Us

Mondelēz International: Directed the belVita Breakfast Biscuits new product introduction, successfully boosting Mondelēz's market presence in the breakfast category and strengthening the agency’s reputation for disrupting the cultural status quo.- Launched belVita in the US and international markets (the company's most important global initiative of the year) and oversaw the integrated marketing communications team (IMC), including media, retail activation, shopper marketing, PR, and product sampling.- Drove a cross-platform digital strategy (including .com, social media, and larger amplifiers) to drive buzz and content sharing for belVita, achieving 57% awareness and top 2 box branding recall of almost 100% in Brazil (after only a month of advertising).Burger King: Developed award-winning advertising that outperformed McDonald's and Wendy's in breakthrough, likeability, and intent to purchase against core heavy users, including young men, moms, PWK (parties with kids), and minority consumers.- Oversaw the "Whopper for Breakfast" promotion for BK with results surpassing all consumer-related action standards while achieving an above-average percentage of "special trips" without negatively impacting consumers' expected lunch and dinner visits.- Developed new menu board strategy and design to drive average check growth based on increased meal and ancillary product sales.

New York, Ny, Us

Anheuser-Busch: Led all relationships, strategic/creative excellence and account growth. Organically grew revenue across A-B brands by +150%. - Awarded the Michelob Ultra account – a company-wide top 5 priority brand – without a review, based on great work and relationships.- Won new assignments including the launches of Bud Light Golden Wheat and Select 55: the year’s two largest new product introductions.- Repositioned 100-year-old Michelob brand as a credible player in the craft-beer community. Grew volume +18.2% in 2008 vs. 2007.- Created award-winning Michelob.com, which became the gold standard within A-B company. Guided social networking strategies including Twitter and Facebook. Realized +81% increase in unique visitors and +921% increase in database registrations.Bibby Financial Services: Led the ground-up positioning and introduction of 100-year-old UK B2B brand Bibby into the U.S. market.- Directed multimedia B2B campaign including social media that increased the number of deals funded vs. prior year while also increasing deal amounts.- Increased qualified leads +40% vs. 2008, and increased number of deals +70% vs. 2008, yielding $51 million in new client facilities.Potbelly Sandwich Works: Led an integrated marketing campaign for the most successful new product introduction in company history ("Bigs" Sandwiches) while realizing 23% of the sandwich mix and increasing traffic by 1%+ and margin per entrée by +3%. - Grew overall sales by 27%+ in 2008 (to $225M), establishing the brand as the #3 chain in growth while expanding with 18 new stores.- Won a RACie Award for RAMA for creativity innovation and excellence for Digital Media Web.

Graduate Of Brand Mastery Program, Marketing/Marketing Management, General

Bs, Accounting