Heading and Managing sales team for brands pH, GKHair, Keune and Tibolli, Business Development, Key Account Management, Geographical Expansion, New Projects and Business Model

Headed end-to-end responsibilities for the growth and profitability of brand Raaga Professional across SAARC countries like Nepal, Sri Lanka, Pakistan and Bangladesh with accountability for export revenue generation, business expansion, strategy planning, sales & distribution, marketing & branding, key account management, process improvements, cost optimization, stakeholder and team management.

I have played a key role in setting up, scaling up and growing the new start-up brand Raaga Professional in the Western India and Northern India since my role as Zone Manager. I have revised distributor strategies and goals, rationalized team sizes, focused on improving productivity and expanded the business footprint of Raaga Professional overseas in my current role.Significant Highlights: Skillfully generated revenue by 56% GM and market share by 2% through the implementation of… Show more I have played a key role in setting up, scaling up and growing the new start-up brand Raaga Professional in the Western India and Northern India since my role as Zone Manager. I have revised distributor strategies and goals, rationalized team sizes, focused on improving productivity and expanded the business footprint of Raaga Professional overseas in my current role.Significant Highlights: Skillfully generated revenue by 56% GM and market share by 2% through the implementation of various strategies such as increasing the top line, conquesting key accounts, participated in exhibition / seminar. Holds the distinction of developing strategic & operational sales plans of SS Model which resulted in 80% widespread of the distributors thereby resulted in overall sale growth of 40% and gained financial control. Adroitly increased the customer base by 56% through maintaining effective relationships. Instrumental in identifying target markets and establishing successful plans to develop them, thereby bringing in INR 1.2 Crores worth additional revenue by targeting Wholesale Counter Show less

 Devised strategy at the business unit level to enhance long term competitiveness  Formulated & implemented strategies / policies and reaching out to the unexplored market segments/customer groups for business expansion while gathering market intelligence, tracking competitors’ activities and providing valuable inputs  Maintained cordial relations with clients, generating business from the existing accounts and achieving increased sales growth  Accountable for planning &… Show more  Devised strategy at the business unit level to enhance long term competitiveness  Formulated & implemented strategies / policies and reaching out to the unexplored market segments/customer groups for business expansion while gathering market intelligence, tracking competitors’ activities and providing valuable inputs  Maintained cordial relations with clients, generating business from the existing accounts and achieving increased sales growth  Accountable for planning & financial analysis of revenue potential in business opportunities; establishing corporate goals, short and long term budgets and developing marketing plans for their achievement  Strategized & implemented long term organization goals to ensure maximum profitability in line with organizational objectives  Successfully achieved the business targets, demonstrating expertise in sales administration activities including planning budgets, setting targets and team management  Established business relationship with clients to ascertain rendering of quality service and collate feedback on product performance to recommend product improvisations Significant Highlights:  Recognize as Best Area Sales Manager in 2012  Acknowledged as a Best Zone Team in National Conference for Leadership Skills in 2007 & 2009  Received ITL 2012 Awards in February 2013  Holds the distinction of launching: o Mochas, Chocolate Cherry and Wonder Brown Shades of 20% share in Hair Color Sale of the region in 2006 o Brands in new territories like Rajasthan, Punjab and U.P. in 2007-2009 o Opti Smooth in 2007 and enthralled 80% market share in Hair Re-Bonding and Straightening  Successfully managed key accounts of Mumbai, Rajasthan, Delhi, Punjab & U.P. in 2010-2012; successfully handled all promotional activities in Punjab, Haryana, Delhi & Rajasthan  Deftly led the appointment of 3rd party Payroll DSR for launching Matrix product in 3 tier towns Show less

 Efficiently handled the wholesale & retail dealers & distribution network in Delhi & NCR including Key Accounts, Food Bazaar & Hotels  Instrumental in launching products like Wandaful Basmati Rice  Recognized for achieving highest sales for Wandaful Basmati Rice in North Region in 2005 for Delhi NCR region

Helped in designing software for sales formation automation tool for tracking secondary sku wise.