Imagine having 1+ million clients. Price sensitive, super smart, digitally savvy and your brand is just one of few they use in the segment. The objective is to convince them there is one banking App to do it all. For daily banking and beyond. I do not see us as marketers in the first place. Sounds strange - I think we are more content gallery curators. Crafting unique & personalized exhibitions of products, features, services to make their everyday life more enjoyable or easier at least. That is the mission of my team. And looking at KPI´s, it has been the best banking gallery in the region.

Busy 18 months. I managed to deliver 15+ projects and again learn something in the process. So these are my specific achievements I am happy for: - I helped Mall.cz to define marketing strategy for the next x years,- Modrá pyramida to understand why younger consumers do not see it relevant and design campaign to make it stand out of the building and loan firms crowd and been recalled again,- Mondelez to relaunch a dying brand,- Invia to reframe the brand and build even stronger employer brand,- Fidoo (formerly Direct Finance) with mapping B2B customer journeys plus consequential sales and communication strategy,- Sulko to refresh brand identity and optimize customer-related processes at early stages of engagementAbout Brain One: We build brands, create campaigns and bring ideas to the market.https://brainone.agency/

Managing delivery of consulting projects based on advanced data analytics. Some achievements:- I have completely redesigned client management processes (arguably for the better) in the external distribution company of major international insurance group- I quickly managed to monetize existing loyalty program of major retailer and added 4% in topline revenue over 3 months for the club members - I have helped to developed several concepts of new customer value proposition for a bank, each of them outperforming market benchmarksAbout KPMG Consulting:We help companies make better decisions, reduce costs, build a more effective organisation and develop appropriate technology strategies. We’ll support them in penetrating new markets, carrying out mergers and generating higher revenue.https://home.kpmg/cz/en/home/services/advisory/management-consulting.html

Managing team of Data Analysts, delivering analytics and insights. Customer segmentation, profiling, strategies to engage and grow. Developing business and media strategy, actively helping clients achieve higher returns on marketing investments. Some achievements:- I have optimized the performance of online marketing expenditures of one of the top 3 Automotive importers, - helped major Telco company utilize social media intelligence and voice of the customer to improve product and services in the CEE region- redesigned the user interface for numerous clients based on consumer testing and improved the their online performance (various KPI´s)- redesigned loyalty program for global major Petroleum brand for the CEE region- helped automate client relationship marketing for a leading travel agency- and perhaps some moreAbout KBM Group:KBM Group is the global leader in knowledge-based marketing solutions. Expert in both digital and traditional direct marketing, KBM Group helps companies manage, analyze and optimize marketing data to engage more effectively with their customers and prospects. KBM Group’s integrated, world-class solutions include strategic consulting, digital services, database services, analytics, marketing management, response services, data and marketing outsourcing. The company has 14 offices in nine countries serving global, enterprise and B2B2C-focused companies. KBM Group’s parent company, Wunderman is part of Young & Rubicam Brands and a member of WPP (NASDAQ: WPPGY). http://www.kbmg.cz/en/

Co-planning of campaign communication strategies including setting of KPI’s, observing the campaign delivery, preparing campaign evaluation and reporting to business owners.Developing strategies for results and insights application in the future use cases.Cooperating on new business development. This has been already some time ago, but I do recall delivering some very nice projects for global clients like Ford, Nutricia, Unilever, Masterfood, Vichy, Staropramen, Tipsport, PhilipsAbout Wunderman:Wunderman´s mission is to connect customers and brands anywhere, in the right context and at precisely the right time. Wunderman uses intelligence from every swipe, click, call and encounter to optimize customer paths to purchase. Wunderman delivers measurable business results.https://www.wunderman.cz/

Brand & Communication consulting for e-commerce clients. Helping brands understand their performance, strenghts and weaknesses and find opportunities. I was lucky and talented enought to secure myslef position in this 18 months internship position and got chance to enter the world of brand research & consulting. My major projects from that time were eBay, Shopping.com and Yahoo. Good times..! Tough, but gave me a lot.About Hall & Partners:Specialist in brand and communications research, offering both qualitative and quantitative research solutions to some of the most vibrant domestic and international brands.https://www.hallandpartners.com/

Data processing and strategic reporting of quantitative market research outputs to local and global TNS clients. Project Management of multi-country research projects. I worked for European Commission, ČEZ or ČSOB.About TNS:One of the largest research agencies worldwide, provides actionable insights that help you make impactful decisions that drive growth. Part of Kantar, one of the world's largest insight, information and consultancy groups.https://cz.kantar.com/