Kojo Cobbina Email & Phone Number

Montreal, Quebec, Canada

Montreal, Canada Area

• As the Senior Conversion manager at Merchant North (formerly Capit Media), my role involves working on optimizing the traffic, experimentation, competitor analysis and strategic opportunity analysis to acquire.
• Strategic short term and long-term… Show more As the Senior Conversion manager at Merchant North (formerly Capit Media), my role involves working on optimizing the traffic, experimentation, competitor analysis and.
• Strategic short term and long-term planning for conversions
• Customer profiling, churn analysis and user journey mapping
• Conception and execution of testing roadmap/protocols
• Consumer situational messaging and product positioning

Montreal, Canada Area

Montreal, Canada Area

• As the director of Monetization, I was accountable for the revenues of all our company’s subscription based websites and building an efficient monetization strategy with my boss the Head of Monetization
• Me & my team were responsible for optimizing and testing strategies to improve revenues which included, retention, pricing tests, user value assessment, crm/mailing, social/engagement strategies and all secondary.
• I was responsible for all aspects of UX and members… Show more
• I was responsible for all aspects of UX and members communication consisting of the onboarding/new join flow, churn, bulletins and expired members experience
• Improving retention and UX was a focal point by understanding and profiling members via multiple tools such; as surveys, analytics, heatmaps and search data.
• I was responsible for all reporting and monitoring of deadlines, resource allocation and financial performance on a daily, weekly, quarterly and year end.

Montreal

• Based on the priorities aligned with my Director, I ran all aspects of reporting, marketing strategies, retention, sales, traffic acquisition, branding, UX and design elements for a network of paid subscription based.
• Had a team directly under me that consisted of affiliate/sales reps, designers, marketers (includes SEO, SMM) and collaborated with other teams of shared resources for mailing, front and backend development.
• … Show more
• Developed and executed marketing plans & product roadmaps (short and long term) that involved aligning my direct reports and collaborating with other teams, such as customer support, engineering, production, quality.
• Worked closely with engineering in the prioritization, ROI and value assessment as the bridge between product/business vs. development needs.
• Dealt with external partners, travelled to trade shows and constantly performing market and competitor research to improve our position. Show less

Montreal, Canada Area

• Working on the business team creating and updating the specification documents that the software development team would work from to deliver project directives.
• Conducting presentation meetings of the specification documentation to the development team
• Constant researching of competition, industry best practices & news and sources for new ideas
• Worked closely with the development team to complete each project as per the specification document
• Adjusting project’s timeline… Show more
• Adjusting project’s timeline targets due to time constraints, feasibility and best user experience options

Montreal

Ran a team of designers, IT resources, video, flash & picture editors that handled day to day operations and marketing of the website. Also handled deployment & implementation of long term initiatives strategies. Primary focus however was the monetization, retention and improvement of all aspects of the product.

Implementation and creation of the SEO strategies surrounding exclusive and non-exclusive paysite entities of Manwin. Includes testing, research, working with other SEOs, and strategies that often coordinate efforts between different departments and units of the company. Also attending large SEM and SEO related SMX conferences annually. Been working there.

Research,plan and execute strategies to improve and maintain the online presence of the product, in terms of SEM and SMO.

Researched, acquired and networked with related parties to form mutual online relationships. Link building through white hate SEO techniques.

Bsc, Physiology

Dec, Health Sciences