As the Senior Conversion manager at Merchant North (formerly Capit Media), my role involves working on optimizing the traffic, experimentation, competitor analysis and strategic opportunity analysis to acquire qualified leads. Heavy collaboration is required with other departments, clients and shared resources to keep us all aligned as the industry and company landscape are both constantly changing.My tasks and responsibilities include: • Strategic short term and long-term… Show more As the Senior Conversion manager at Merchant North (formerly Capit Media), my role involves working on optimizing the traffic, experimentation, competitor analysis and strategic opportunity analysis to acquire qualified leads. Heavy collaboration is required with other departments, clients and shared resources to keep us all aligned as the industry and company landscape are both constantly changing.My tasks and responsibilities include: • Strategic short term and long-term planning for conversions• Customer profiling, churn analysis and user journey mapping• Conception and execution of testing roadmap/protocols• Consumer situational messaging and product positioning• Profitability and Opportunity analysis for media efforts• Coordination with other business unites (Affiliate, Content, Front End, Back End, Search, Social• Advanced audit, business cases and functional recommendations• Competitive landscape analysis• Staying up to date on latest conversion best practices via research, conferences & experimentation(Note Show less

• As the director of Monetization, I was accountable for the revenues of all our company’s subscription based websites and building an efficient monetization strategy with my boss the Head of Monetization• Me & my team were responsible for optimizing and testing strategies to improve revenues which included, retention, pricing tests, user value assessment, crm/mailing, social/engagement strategies and all secondary revenue streams• I was responsible for all aspects of UX and members… Show more • As the director of Monetization, I was accountable for the revenues of all our company’s subscription based websites and building an efficient monetization strategy with my boss the Head of Monetization• Me & my team were responsible for optimizing and testing strategies to improve revenues which included, retention, pricing tests, user value assessment, crm/mailing, social/engagement strategies and all secondary revenue streams• I was responsible for all aspects of UX and members communication consisting of the onboarding/new join flow, churn, bulletins and expired members experience• Improving retention and UX was a focal point by understanding and profiling members via multiple tools such; as surveys, analytics, heatmaps and search data. • I was responsible for all reporting and monitoring of deadlines, resource allocation and financial performance on a daily, weekly, quarterly and year end.• Aligning and ensuring open lines of communication with all the other terms we work with inside and outside the company was an important part of my mandate Show less

• Based on the priorities aligned with my Director, I ran all aspects of reporting, marketing strategies, retention, sales, traffic acquisition, branding, UX and design elements for a network of paid subscription based membership sites in the adult niche. • Had a team directly under me that consisted of affiliate/sales reps, designers, marketers (includes SEO, SMM) and collaborated with other teams of shared resources for mailing, front and backend development, processing, legal etc.•… Show more • Based on the priorities aligned with my Director, I ran all aspects of reporting, marketing strategies, retention, sales, traffic acquisition, branding, UX and design elements for a network of paid subscription based membership sites in the adult niche. • Had a team directly under me that consisted of affiliate/sales reps, designers, marketers (includes SEO, SMM) and collaborated with other teams of shared resources for mailing, front and backend development, processing, legal etc.• Developed and executed marketing plans & product roadmaps (short and long term) that involved aligning my direct reports and collaborating with other teams, such as customer support, engineering, production, quality assurance and legal. • Worked closely with engineering in the prioritization, ROI and value assessment as the bridge between product/business vs. development needs.• Dealt with external partners, travelled to trade shows and constantly performing market and competitor research to improve our position. Show less

• Working on the business team creating and updating the specification documents that the software development team would work from to deliver project directives.• Conducting presentation meetings of the specification documentation to the development team • Constant researching of competition, industry best practices & news and sources for new ideas• Worked closely with the development team to complete each project as per the specification document• Adjusting project’s timeline… Show more • Working on the business team creating and updating the specification documents that the software development team would work from to deliver project directives.• Conducting presentation meetings of the specification documentation to the development team • Constant researching of competition, industry best practices & news and sources for new ideas• Worked closely with the development team to complete each project as per the specification document• Adjusting project’s timeline targets due to time constraints, feasibility and best user experience options• Monitoring of goals and objectives to ensure deadlines were met • Quality control testing of the end product deliverables Show less

Ran a team of designers, IT resources, video, flash & picture editors that handled day to day operations and marketing of the website. Also handled deployment & implementation of long term initiatives strategies. Primary focus however was the monetization, retention and improvement of all aspects of the product.

Implementation and creation of the SEO strategies surrounding exclusive and non-exclusive paysite entities of Manwin. Includes testing, research, working with other SEOs , and strategies that often coordinate efforts between different departments and units of the company. Also attending large SEM and SEO related SMX conferences annually. Been working there since 2006 and through several company and ownership changes.

Research,plan and execute strategies to improve and maintain the online presence of the product, in terms of SEM and SMO.

Researched , acquired and networked with related parties to form mutual online relationships. Link building through white hate SEO techniques.