At Eurail B.V., leadership in transforming the customer purchase journey stands as a cornerstone of our work, where as Head of Purchase, I spearhead initiatives to refine the e-commerce experience. Together with a talented team, we champion the mission of enhancing every touchpoint in the customer journey, ensuring a smooth and engaging process for our users.Drawing from a rich background as a Global Online Traffic Manager, my expertise lies in crafting and executing performance marketing strategies that bolster acquisition and retention. By leveraging data-driven insights and fostering robust agency partnerships, we've optimized paid initiatives and pioneered innovative approaches to online traffic management, thus contributing to Eurail's market success.