Lisa Hryniewicz is a UK-based Media Consultant and Publicist with almost 30 years of experience in strategic marketing, sales and IP development. As a results-oriented publicist, Lisa has managed the PR for high-end kids media companies such as TeamTO, Millimages, Cottonwood Media, Federation Kids & Family, Guru Studios and Rainbow, among others. Her background in sales and marketing add value to her expertise as a publicist allowing her to promote both general awareness of her clients as well as specific business objectives using strategic, results-oriented press and marketing. Her current IP development projects include preschool eco-comedy DEER LITTLE FOREST based on the Art & Design brand created by Jo Rose. In the drama arena, Lisa is working with author Roberto Ricci to produce multi-platform opportunities for his YA fantasy book series, THE RED HARLEQUIN (translated into 11 languages); and MY BOYHOOD WAR (6 x 60), an historic drama about four teenagers coming of age during the Warsaw Uprising of 1944 (based on the memoir by Bohdan Hryniewicz, published in the US, UK, Poland and Czech Republic).Prior to Koko Media, Lisa founded Latin American distribution companies Salsa Distribution in Paris and Salsa Entertainment in Miami, representing leading KidsCo's such as The Jim Henson Company, Decode, King Rollo, and Rainbow. Salsa was sold to TV Loonland where she served as Director and Head of Distribution.