Kola Oluborode (Fnimn) Email & Phone Number

Lagos, Nigeria

Responsible for supervising and organizing our sales team. In-charge of managing organizational sales by developing business plans, meeting planned goals, and coordinating with our marketing department on lead generation.• Create Sales Performance Team developed performance standards/objectives for the frontline sales team and strategic initiatives for achieving KPIs.• Oversee secondary distribution channels and process of setting optimal outlet coverage ambition, for more than 2,000 frontline Sales Team, to deepen depth/breadth.• Manage annual budget and growth plans, reduce the cost to serve through coverage optimization, Frontline Sales Team visit, and execution of NB Channel & RTM Strategy in the most commercially attractive outlets in the market universe.

Lagos

Coordinated sales operations in the following states -Worked in Cross River, Akwa Ibom and Lagos State. Conducted market research, assessed customer needs, recruited and trained sales staff, implemented marketing plans and set sales targets. • Managed retail, Distributorship accounts, own & third-party frontline staff in driving the improved penetration and market share growth.• Managed regional budget, P&L, annual Sales, Marketing, and Trade Marketing plan in the region. • Managed team supervising existing and new accounts in bridging all observed white spaces.

Abuja

As a Trade Marketing Manager, I worked at the wholesaler and distributor level. Achieved business objectives, increased market share, improving sales performance, created and executed trade marketing plans, and organized events. Coordinated NB Trade Marketing Activities in 6 Western States plus Edo State.• Pioneered execution of National Strategic Trade Marketing Programs and activities to support the development of commercial objectives, channel-specific loyalty programs, execution of visibility, and national depletion programs.• Perfect Outlet Execution through constant in-field coaching, bridging capability gaps, and deployment of right execution materials, at Point of Purchase and Consumption.

North Central & South West

Managed North central states for 2 years 2 months and 2 years 1 month in South West States

Sales Hq

In my role as a Distributor Development Manager, handled existing sales, and also developed new sales. managed customer accounts detected business opportunities, evaluated program trends, and provided analysis and recommendations to management.• Designed and implemented Distributor Pay for Performance (P4P) criteria, with improved Distributor patronage.• Managed credit limit scheme extended to NB top distributors, with zero loss through proactive risk management plans and volume/value growth.• Instituted Tripartite Trading Asset Acquisition Finance Scheme where NB facilitated purchase and allocation of more than 500 branded vans and forklift to top Key Distributors to aid product penetration and improved truck turnaround in distributors' outlets.

Kwara, Nigeria

Managed a sales team of FTEs, third party staff, distributors and retail accounts numbering in excess of 10,000• Consistently achieved annual volume growth, NND, and market share.• Supervised team directly responsible for managing existing and enlisted new accounts to cover identified white spaces

North, Nigeria

Led and achieved annual volume growth plan and penetration of the Non-Alcoholic drinks category in the 5 states of North Central.• Aligned regional sales plans with the National Trade Marketing programs, strategy, and execution such as seamless pioneer and implementation of NB Beer Carnival during Abuja Trade Fair in 2005/6.• Collaborated and supported product penetration drive of the Sales team with working tools & trade infrastructure deployment.

Enugu, Nigeria

Managed third party front-line Van Salesmen, inventory, and order documentation across Eastern cities such as Aba, Umuahia, Owerri, Enugu.• Engaged in active sales, product redistribution, channel management, the achievement of territorial volume target, profit objective, customer satisfaction, etc. • Directly managed existing trade partners, prospective new accounts, and closed available white spaces.• Team member in launches of new products and driving penetration/consumer acceptance.

Edo, Nigeria

Managed existing and new accounts in Onitsha, Warri, and Benin in driving overall volume/profit objective achievement.• Negotiated and closed deals with corporate clients. Brought in 4 corporate clients within 6 months of operations• Prepared timely scheduled reports that fed into the national reports for management decision making.

Lagos, Nigeria

Turned around the brand's fortune via improved communication, customer engagement due to a prior negative perception of the brand.• Delivered profitable business/trading year for the first time in 4 years. • Responsible for identifying new business prospects and closing sales opportunities.• Maintained relationships with current and new clients.

Master Of Business Administration - Mba, Marketing And Management

Higher & Ordinary National Diploma, Marketing