Enabling b2b and marketplace startups to build beautiful, simple, and efficient designs. I have operated as a design advisory board member, fractional design leader, and investor at several startups to achieve rapid human-centered product-market fit. * Design Advisor to Klaviyo (KVYO)* Mentored young companies at 500Startups and FalconX B2B incubator.* Safe security, disrupting the international cybersecurity space* Boson Motors, reinventing the electric trucks and farm utility vehicles* Design Board member Yorso, a seed series marketplace optimizing the seafood industry supply chain via order processing and logistics.* Women Startup Labs, a portfolio of 150+ companies led by women entrepreneurs.

I teach UX in the school of design. Most of my students are undergraduate graphic design and industrial design majors (graduate and undergraduate).

Artist residency near Yosemite National Park. We host visual, sound and performance artists who care deeply about nature for a short period of time where there create inspired works of art.

Klaviyo is a unified data and marketing automation platform that fuels growth for companies.I lead the full design team (visual, interaction, content, research, design systems) and the creative teams(web, brand, partners) reporting to the Founder & CEO.Klaviyo is one of the fastest-growing Saas customer data companies. #06 On The Forbes Cloud 100 2023 and IPOed in 2023. We are shipping multiple fast, intuitive, and inspirational products.

Manytinyfarms is a network of experts to prototype and build solutions that change how we produce and consume our food for the next 100 years. We are currently working with communities to produce fresh greens right where they live. Read more about it at https://manytinyfarms.com

Lead all of Buyer Growth and New Product Development. eBay is a 90Bil $ GMV online marketplace that connects a global network of buyers and sellers. It has 180M of users in 23 countries.My mandate was to further establish our design culture, pick winning solutions and grow our user base. Co-created, prototyped, placed bets and shipped successful solutions for the future of e-commerce; search, browse, selling, payment systems, monetization services, and more. Highlights:* Led a team of Designers, Writers, Prototype Engineers, and Researchers with a focus on changing the trajectory of eBay.* Led the Buyer growth design team. In Q1 2019 we collaborated across functions on high-priority projects to facilitate buyer growth, achieving 4% YoY.* Integrated qualitative+quantitative (generative, iterative, and evaluative) research into the design and product planning process.* Designed, incubated and launched eBay assistant, eBay's first AI product. Further, designed and shipped a suite of AI-powered products for eBay including conversational commerce, headless commerce, computer vision, and image search.* Started up and led a company-wide B2B initiative to capture the 65 Bil$ Aviation marketplace. Hired and managed a startup team of 20+ engineers, designers and PMs. Delivered API, search speed, and tracking solutions in record speed.* Design and launched eBay China; Shipped a complete design system and scaled the experience from mobile web to app and WeChat. Implemented deep learning models for personalized buying.* Grew a small team UX research professionals into a top-performing team of 25+* Affected major change through data-driven design decisions and on-point project management and upleveling the design research team.

Motorola Mobility is a multinational telecommunication company selling mobile phones in more than 50 countries. It was sold to Google in 2012, and acquired by Lenovo in 2014. My mandate was to lead hardware and software design strategy while guiding research teams.Highlights:* Incorporated human factors, usability, OOBE, longitudinal testing, RITE, heuristic evaluation, ethnography, iterative research, co-creation, focus group studies, survey creation and analysis, and dogfooding.* Shipped Moto X with a brand-new set of innovative mobile experiences (Touchless Control, Active Display, Quickcapture, Migrate, Assist, Gallery apps), winning the prestigious Red Dot Award.* Advanced other products including Moto G, Razr, and Moto 360; Moto G helped Motorola increase market share considerably in multiple countries.* Managed team of design strategists and researchers* Hired to re-architect the entire Research team and establish an iterative research and prototyping cadence.* Instilled a weekly living-lab testing program for UI projects which has become an impactful method for working with Designers & Product Managers.

Motorola was a fully owned subsidiary of Google. Google is the leader in search, mobile phone OS and online video with more than 2B users worldwide. Our remit was to marry innovative hardware with amazing software to 10x the user experience.* My team worked across Motorola and Google to lead various Android and Google X projects. We achieved our goals via rapid experimentation and prototyping.* Some of the innovations like "always-on display" and touchless "ok google" are now used on billions on phones around the world

Memetales was a venture-backed, company geared to give parents new technological tools to improve child education and learning experiences. It was also featured by Apple on the app store for good design.Highlights:* Raised early-stage startup funding and led the company through several pivots and learnings. * Featured at Apple App store and partnered with PBS kids for summer learning.* Designed book reading application and publishing platform, achieving ~500K downloads and multi-million book reads.* Engaged in strategic partnerships with publishers to scale books for mobile viewing.* Designed and launched Memetales Collages, a viral marketing tool.

* Managed and developed Visual Design and Creative Writing teams. Directed end-to-end User Experience vision, design language, and visual implementation for Lync 2013.* Started and led a company-wide trends initiative (Trendency) which inspired and informed several products across Xbox, Windows Phone, MSR, Bing, and Office groups and impacted several marketing initiatives for Microsoft.* Advanced research and early prototypes of Kinect 1.0 for Xbox 360, taking it out of incubation and into a plan of record project; Kinect sold more than 8 million units in the first 60 days* Collaborated on the core design team that established direction for Zune HD & the Metro design language, which went on to be adopted as a company-wide design language.* Drove the insights and front-end explorations for Windows phone 8, which won Design of the Year (2013) at Design Museum in London.* Collected and translated insights from 20+ countries

Consulted Fortune 500 clients on new product development in 25+ countries, with clients including Microsoft, Intel, Motorola, Samsung, Dell, Sony, SanDisk, Thompson, Sprint, Target, and Synaptics. Focused on user-inspired innovation. Sr. Researcher from 1999-2006 when we first started the company.

Developed interactive teaching tools and web sites for various departments in the College of Arts. Provided technical support and training for the faculty at the Emerging Technology Services.

Responsible for conducting in-home interviews, mall intercepts and secondary research for a range of clients including AT Cross & Iomega. Analyzed behavioral data to look for pain points in the user experience.

Started and built an animation design company that served the needs of architects and television commercial advertisers. Some of the animations and ads were telecast numerous times on national TV (that was a huge deal for a guy just out of school). Designed and oversaw the implementation of the graphics treatment for the civil variant of a helicopter made by HAL, Bangalore.