As a part of multidisciplinary Design Team, I organised and managed design timelines and milestones.- Executed a feature to feature competitive analysis, identifying industry benchmark for websites within a specific use case which helped to refine design ideas and the overall design processes. - I presented key research insights and actionable themes to the team and plotted user stories that resonated with the project goal. - I designed the end-to-end Hi-Fi and Lo-Fi user flows… Show more As a part of multidisciplinary Design Team, I organised and managed design timelines and milestones.- Executed a feature to feature competitive analysis, identifying industry benchmark for websites within a specific use case which helped to refine design ideas and the overall design processes. - I presented key research insights and actionable themes to the team and plotted user stories that resonated with the project goal. - I designed the end-to-end Hi-Fi and Lo-Fi user flows and interactions using Figma. - User Experience and website structure optimisation.- Contributed to the development of design guidelines and documentation to ensure consistency in the user interface across the product.- Collaborated with the design team to iterate on designs based on feedback from stakeholders Show less

-User Experience and product structure optimization -Improved design consistency -Defined key performance indicators (KPI) to monitor and test product usability-UX Research