Kolleen Mueller Email & Phone Number

Cleveland, Oh, Us

•Own direct mail marketing program•Forecast, track and report KPIs over all direct mail campaigns•Cooperate closely with management on budget for production of print catalog, postcards and special offers•Conduct audience segmentation to allow for full analysis of customer behaviors within direct marketing•Create strategic plans for customer retention and acquisition through direct mail•Manage and oversee production calendars for all direct mail marketing•Work closely with creative, brand marketing & digital marketing teams for campaign cohesion and deadlines

Cleveland/Akron, Ohio Area

• Head central Annual Giving's direct marketing• Manage Annual Giving's direct mail/marketing program which raised over $1,000,000 last year• Develop and manage the production of nearly 250,000 direct mail pieces, brochures and additional marketing pieces in conjunction with schools and departments yearly• Establish priorities and goals for yearly Annual Giving campaign• Develop and oversee enhanced measurement programs to ensure all direct marketing originating out of central Annual Giving office is measured towards outcomes, including new donor acquisition, donor retention, renewal and better utilizing ROI efforts• Supervise and manage the Coordinator of Online Marketing• Track and monitor performance of yearly Annual Giving campaign

Cleveland/Akron, Ohio Area

•Oversee and manage all aspects of commencement, a full day event involving 700+ people, which includes interacting with outside vendors, internal stakeholders and university systems•Manage all aspects of Graduate Awards Ceremony which presents over 150 Awards and caters to 300+ guests •Secure logistics, design all marketing materials, coordinate external & internal nomination reviews•Review all marketing messages for School of Graduate Studies including emails, newsletters and website content•Plan annual budget of approximately $1 Million for office as well as 10+ endowment funds

Cleveland/Akron, Ohio Area

• Managed all marketing department functions & duties•Devised & oversaw the preparation & design of marketing booth & materials for annual industry convention•Formulated & presided over creation of real estate & site tour packages for client presentations•Promoted marketing investor properties with the design of leasing flyers, leasing packages, e-newsletters, and advertisements•Headed implementation of new company website through outside design & advertising company

Athens, Ohio

•Assisted in planning, preparation, execution & follow-up of high-caliber special events for 500+ people•Composed dozens of donor profiles & wrote impact stories for publication

Cleveland, Ohio Area

• Planned & executed successful training week for a dozen global human resources executives•Wrote newsletters, created digital content sliders for Intranet system through Sharepoint

Virtual

• Managed twitter account to promote traffic flow to website• Produced Social Media Marketing Plan for twitter and Facebook alongside other intern• Created new logo for website, Twitter, and Facebook

Athens, Ohio

•Designed print & advertisements, newsletters, & brochures •Proofed print for fliers, newsletters, brochures and advertisements•Monitored and coordinated social media outlets- Twitter & Facebook•Assisted in planning and coordinating of public relations events

Cleveland/Akron, Ohio Area

•Supported in planning customer visits to the Global World Headquarters Site. •Created restaurant handout to serve as a take-away for out-of-town and international customers. •Assisted in preparation and operation of Grand Opening Event.

Master'S Degree, Non-Profit/Public/Organizational Management

Bachelor Of Business Administration, Marketing, International Business, & Organizational Communications