Responsible for shaping the media strategy and driving the activation of key media initiatives.Key Responsibilities and Duties1. Facilitate the relationship with the Quicken Loans media agency of record and be responsible for the planning and placement of media across all non-lead-generation channels2. Provide channel expertise and collaborate with the media agency on digital and traditional media channel strategy and with the investment teams, and provide strategic guidance on digital and traditional plans, platforms, activations and performance KPIs3. Champion media and other marketing efforts that are supporting the primary audiences and sub-segments through the consumer blueprint4. Actively seek testing opportunities to optimize overall media communications and communicate, working closely with the media agency and other Marketing teams on how to incorporate learnings into future communications5. Interpret research and audience segmentation to oversee media solutions provided by the media agency6. Maintain a summary and analysis of media campaigns for benchmarking and reporting needs7. Provide support in planning, creating, managing, analyzing, optimizing and reporting on media campaigns to ensure they meet or exceed defined business objectives8. Develop and maintain strong relationships with the media agency and the media community (at-large, key media, sponsorship and integrated partners) to drive mutually beneficial results for us and the partner, including evaluating opportunities9. Mentor, coach and help develop junior and intern team members Areas of Focus1. Supporting social and digital channel investment strategy and activation2. Exploration and development of advanced creative opportunities across social media

- Won the 2018 “Bill Emerson Living the Culture” award (nominated for the same award in 2017)- Strategize, plan, launch, optimize and report on all campaigns and sponsorships across social including college basketball, college football, Super Bowl, Marvel, 100 Thieves, Cleveland Cavs, Detroit Lions, Rickie Fowler and many more.- Provided onsite social support for the Quicken Loans National PGA Tour event in Washington DC.- Pitched to CMO on new social activations and media spend by platform for the Marvel & Super Bowl campaigns.- Manage day-to-day operations with all social partners (Facebook, Twitter, Snapchat, Reddit, Imgur, Pinterest, etc.)- Spoke at multiple events (internal & external) about social media.-Worked closely with new media agency, Universal McCann on developing swimlanes, budget and plan for 2019 -Launched the new Rocket Mortgage social accounts

•Defensive Team Lead: Manage the defensive team which actively monitors and responds to all Quicken Loans clients, team members and mentions on many social media channels. We also monitor for our leadership’s accounts and other members of our family of companies (FOC) including the Cleveland Cavaliers, Fathead, Flashseats, Jack Cleveland, Jack Cincinnati, Jack Greektown and many more.• Community Management: Create, strategize and schedule content for all Opportunity Detroit accounts. Utilize paid ads on Facebook, Twitter and Instagram to help showcase the positive things happening in the city of Detroit.• Sponsorship Support: Developed a strategy to help support a Super Bowl Ad Campaign, Blockbuster movie partnership, PGA tournament event and golfer sponsorship, NASCAR driver and races as well as many different types of sweepstakes. Used paid content on Twitter, Facebook, Instagram and Snapchat.• Reporting: Created many different reports to measure social engagement, activity, trends, SLA’s of team member’s response times and other social metrics via Sprinklr. • Social Media Expert: Up to date on latest trends, verbiage, memes, gifs, etc. in the social media world. Spoke at a recent Social Media Association of Michigan conference and through a Webinar to the FOC.• Relationship Builder: Works closely with different parts of the company including client relations, recruiting, public relations, marketing, leadership and the FOC. Developed and nurtured relationships to build synergy between our team and different areas of the business.• Platform Expert: Well versed on many different social and listening platforms including Sprinklr, Sprout Social, Tracx and Social Intelligence. Speak regularly with many different vendors to discuss best use cases and determine which ones we should move forward with. Work with legal to approve the new platform and then with the vendor to help implement.

• #4 best place to intern in 2015 from Glassdoor.com. Link: http://bit.ly/17yxaP4• Work on the defensive monitoring team, which actively monitor all Quicken Loans and its family of companies’ social media accounts. Respond to all clients (customer reviews, threats, mentions) on each social media channels by using tools such as Tweetdeck, Sprout Social and Tracx. • Properly format and distribute social media alerts quickly and accurately to the appropriate individuals within Quicken Loans and the Family of Companies, including Senior and Executive Leadership• Create content for Opportunity Detroit (@OpportunityDET) and Quicken Loans (@QuickenLoans) social media accounts, including Facebook, Twitter, Google+, Pinterest, YouTube, Instagram, Vine and others.• Advertise for Opportunity Detroit by promoting and boosting posts on Facebook and Twitter• Write for the Opportunity Detroit and Quicken Loans Zing! Blog.

Responsible for supervision of ala carte and banquet fine dining food and beverage production. Directly supervise the Servers, Server Assistants, Bartenders and food and beverage employees of the Mixed Grill, Second-floor Men's Grill, 7 Banquet rooms, Pool Snack Bar, Golf Course Snack Stand, Pool Bar etc. Other responsibilities include:-Monitoring timekeeper through Jonas for employee hours-Taking inventory of all beer, wine and liquor.-Preparation for banquets of all sizes (6-400 guests)-Managing 20-25 employees

Teach in K-12 classrooms across 10 different school districts in Kent and Ottawa county.

• Worked on a team of other interns to build the brand recognition of Campus Dining at Grand Valley State University through the use of live events, social media, and focus groups.• Responsible for effectively and accurately communicating ARAMARK's role on Grand Valley State University's Campus.

The Boathouse is an exclusive, private club on Martha’s Vineyard that offers exceptional recreational amenities and unparalleled service to its members, their family and guests.Responsible for planning, organizing and leading various membership programs for children, teens, adults and families as well as other tasks involved in the everyday operations of the recreation department. http://boathousemv.com/

• Disney service model -- From costumes to being on stage to pixie dust we pattern our company after Disney’s outstanding service model because it works• Began as parking lot attendant promoted to dockhand then to deckhand and now to dockhand lead (five year span)• Proficient in managing employees of all ages• Transport guests and their belongings safely to and from Mackinac Island• Provide excellent customer service to people from across the world• Employee of the Month

Helped run the Choice Hotels International convention at the Los Angeles Convention Center by assisting in setup and tending to a specific room and guest speakers.

The Meeting Professionals International chapter of Grand Valley State University was hired by CSC to work the floor and guest relations for the NCAA 2013 Final Four Basketball tournament. Our time at the Georgia Dome included escorting guests, answering any questions and checking media and staff credentials.

Responsible for endorsing, posting for and gaining interest in Grand Valley Athletics through social media via Facebook, Twitter, Hootsuite, Instagram, Foursquare, Google+ and Pinterest.

Helped run the Choice Hotels International regional conference at the Hyatt Regency Denver Tech Center in Denver, CO. I assisted with registration, setup and other miscellaneous work to make sure the event ran smoothly.

- Assist guests with checkin and checkout process. This included informing guests the properties extended stay procedures.- Balanced accounts at the end of day during night audit.- Manage cash drawer.- Conduct housekeeping inspections to ensure all rooms met corporate standards. - Provide excellent customer service to both transient and extended stay guests- Trained in 1st and 2nd shift front desk functions, night audit, maintenance, serving breakfast and dinner and housekeeping inspection