As a fractional CMO, I provide strategic and tactical services for early-stage software companies targeting technical buyers. I usually engage with founders in a variety of ways to optimize their go-to-market, including:- Analyzing and assessing existing GTM motions- Developing and integrating effective PLG strategies- Optimizing pricing and packaging- Executing high-priority marketing initiatives- Building high-growth marketing teamsI enjoy helping companies fine-tune their approach to the market, whether they are going up-market, down-market, or implementing some form of hybrid. I have broad experience with many GTM strategies (from product-led growth to enterprise ABM) in the developer tools, security and collaboration spaces. I’m able to lead a wide variety of GTM initiatives including messaging & positioning, content marketing, funnel optimization, technical community building and more.

Acquired by GitHub / Microsoft

Runnable was acquired by Mulesoft in 2017.

Owned the go-to-market strategy for Atlassian’s Enterprise products and solutions. Launched the initial Data Center line of products for Jira, Confluence, and Bitbucket to drive enterprise sales within largest customer accounts. Collaborated with leadership team on pricing strategies and led the implementation of pricing changes across entire product portfolio.Managed the re-branding of the Jira product family to accelerate sales of Jira Software and Jira Service Desk products into their respective markets: software engineering and IT operations.Directed customer reference and community programs, including Atlassian User Groups and the online community. Led content curation for annual user conference (Atlassian Summit), product roadshows, and external speaker programs.

Led all go-to-market activities and campaigns for the Jira product family and related developer tools. Implemented "causium" licensing program – offering near-free Starter product licenses with all proceeds benefiting Room-to-Read – to drive top-of-funnel leads and product usage. Managed the repositioning of Jira as a development tool to accelerate “land and expand” strategy within development teams. Designed a new brand architecture for all product add-ons, including Jira Agile, and led the rebranding project to amplify the Jira brand.Other key areas of focus included product positioning, messaging, competitive intelligence, website collateral, event and advertising campaigns.

Devised solutions roadmap for high-value services offerings within the AquaLogic product line.Directed services marketing efforts across consulting, education, and support lines of business, including website and collateral, sales enablement, and communications.

• Senior member of field services team providing account management services to ensure customer satisfaction, successful software deployment and receipt of maintenance renewal for premier customers• Led team of technical account managers (TAMs) responsible for accounts generating approximately $1 million in annual maintenance revenue• Managed executive level relationships with premier customers• Led onsite technical support and engineering resources, developed executive communication plans, and managed critical situations• Influenced the marketing, product management and engineering of enterprise portal software with strategic input gained from trusted relationships with business sponsors• Developed governance models for distributed management and refined deployment methodologies for large enterprise portal environments• Led and grew field services team in European region responsible for managing premier customers worth approximately $3 million in annual maintenance revenue

• Technical specialist responsible for architecting, implementing and maintaining successful customer deployments for premier customers including Weyerhaeuser, Amgen, Syncrude, Mazda, BT-Infonet, and the City of Edmonton• Managed escalation of critical technical issues and software defects within technical support and engineering groups• Established deployment best practices within customers’ portal management and business ownership teams• Provided strategic guidance for architecture planning, performance and capacity testing, and user adoption programs• Implemented Plumtree’s online support center as well as several other internal systems and process improvements

• Led enterprise-wide engagements for major accounts including Washington Mutual, Starbucks, Weyerhaeuser, Halliburton, Amgen, Pacific Life, Blake Dawson Waldron, and Queensland Rail• Managed onsite consulting teams of up to four resources providing project management, delivery management, business analysis, requirements gathering, and custom development• Deployed entire Plumtree line of products including portal, collaboration, content publishing, analytics and various integration services, including development of custom portlets to integrate legacy and custom systems• Launched Asia-Pacific operations for professional consulting services based in Sydney, Australia• Coordinated general operations, pre-sales, partner development, technical support, training, and IT activities

• Managed the conversion team for implementation of PeopleSoft HR and Financials at Robert Half International• Designed and developed custom conversion applications using SQR to move legacy data for 150,000 employees• Designed and developed custom interface applications for PeopleSoft Financials to automate commission and discount processing and back-to-back purchase invoice payments for Glaxo Wellcome, Plc.• Developed procedures for environment creation and object migration for 70+ PeopleSoft Financials environments at Group Carrefour to support global deployment in 23 countries• Organized and led executive workshops for major clients at the Center for Strategic Technology Research (CSTaR)