Analyze internal operations and identify areas for process enhancementImplement business strategies and plans that align with the short- and long-term objectives developed in tandem with CEOOversee operations, HR, and accounting, and partner with CEO in sales management so that sufficient investment capital can be budgeted for near-term growth targetsManage capital investments and expenses aggressively to ensure that the company achieves investor targets for growth and profitabilityMonitor performance with tracking software and take corrective measures when necessary, and prepare detailed updates and forecastsBuild and maintain trusting relationships with key customers, clients, and partners

As PPC Manager, I am responsible for:- BSR Tracking- Auditing of New Accounts- SOPs Automation tools- ASINs targeting using Brand Analytics/Market Basket Analysis- Bi-weekly PPC Optimization of 6 and 7 figure Amazon Accounts- Keyword research & tracking using different tools & techniques- Planning and executing strategies for Launch, Rank, Reach and Awareness- Campaign creation, expansion & optimization- Managing and optimizing campaigns day-to-day for maximum ROI and key conversions- Tracking Key Performance Indicators to assess performance and pinpoint issues- Weekly PPC Reporting- Training new hires*Adapting to the developing market trends and tools in real-time to stay ahead of the competition

Responsibilities as Advertising Expert (Amazon Ads):Being Involved in Keyword Research & Audience TargetingAdapting to developing market trends for advertisement campaignsParticipation in forming effective paid search strategiesLaunching and optimizing various PPC campaignsBid selection and optimization

- Work with marketing product managers to customize online marketing campaigns, and organize and manage all online marketing collateral.- Design, create, and maintain web content to meet marketing requirements.- Craft solutions for layout and styling issues across multiple browsers and mobile devices.- Work with IT to ensure backend processes to and from the website transition smoothly.Collaborate with editorial on online companion resources.- Design, create, and optimize graphic content for social media, online ads, and website use.- Research, purchase, and customize stock photography to reflect marketing message.- Create, facilitate and document testing of web development, and offer on-demand web maintenance, content management, and technical support.- Mentor junior designers in weekly one-on-one advanced design concepts coaching sessions, and provide feedback on practice assignments.

• Planning, preparing and delivering need-based trainings/workshops for BSS teachers within Abbottabad, Wah Cantt and Islamabad.• Organizing and running weekly training sessions for 70 teachers in an academic year• Developing, conducting, and evaluating ESP courses for teaching and non-teaching staff focused on Excel, Word, PPT, Document , Hardware and software system• Professional development resource in Beaconhouse School Group Office (working on communication skills of the staff, designing PowerPoint presentations, working on team initiatives)• Working on Administer network and data security, including directory, group policy, firewalls, virus protection, and email security.• Perform data backups to ensure all company-owned work is saved.• Install and update network system improvements.• Install and configure wireless networking equipment.

Responsibilities Included- Researching, designing, implementing, and managing software programs- Testing and evaluating new programs- Identifying areas for modification in existing programs and subsequently developing these modifications- Writing and implementing efficient code- Determining operational practicality- Developing quality assurance procedures- Deploying software tools, processes, and metrics- Maintaining and upgrading existing systems- Training users- Working closely with other developers, UX designers, business and systems analysts