- Optimised the onboarding process for a recruitment company, lowering the drop-off rate by 15%. Average completion ratio increased from 45% to 75%. The average time to get on board was reduced from 15 to under 2 minutes.- Proficient in B2B SaaS solutions such as Applicant Tracking Systems (ATS) and Event applications. Also skilled in designing interfaces for fintech platforms across web and mobile platforms.- Managed, coordinated and delivered technically challenging projects on time, within budget and to the desired quality.- Led a multi-functional design team of 6 to deliver projects to the client's requirements.- Collaborated with product managers and stakeholders to align design decisions with business goals and user needs.- Demonstrated ability to take ownership.

- Worked in product design from inception to launch based on UX strategy.- Strategised pitch decks to effectively communicate product concepts.- Demonstrated strong communication and presentation skills to effectively articulate design concepts and rationale to diverse audiences.- Created wireframes, prototypes, and user flows to communicate design ideas and facilitate stakeholder discussions.- Worked closely with developers to ensure seamless implementation of design solutions and maintain design consistency across platforms.

- Worked on a B2B SAAS platform for a recruitment company in collaboration with the product manager.- Experienced in creating Brand Guidelines for the companies.- Worked on a blockchain fintech product.

~ Strategic Arena Design: Meticulously crafted immersive environments that captivate attendees and convey the brand's essence. From innovative booth layouts to interactive displays, every element was curated to leave a lasting impression and foster meaningful connections.~ Leveraged a blend of visual storytelling, experiential marketing, and strategic messaging.~ Ensured TDeFi's presence reverberated throughout the event venue.~ Beyond aesthetics, my role extended to creating experiences that drove engagement and conversion.~ Worked within the Blockchain Ecosystem.

~ Furniture Design: Conceptualized and designed a unique furniture segment inspired by Hindi letters, combining functionality with cultural symbolism and art forms.~ Branding and Packaging: Crafted visual identities that resonate with the target audience and differentiate the brand in a competitive market landscape.~ Product Design: Contributed to product design efforts across diverse sectors, including toy design emphasizing innovation, usability, and brand consistency to enhance market appeal and consumer engagement.